Download or read book The Role of Market Orientation and Learning Orientation in Enhancing Small Firm Business Performance written by Ulla Bard and published by . This book was released on 2007 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Multiple Layer Model of Market Oriented Organizational Culture written by Christian Homburg and published by . This book was released on 2000 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Download or read book The Relationship Between Learning Orientation and Business Performance written by Sandeep Vij and published by . This book was released on 2020 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to measure the relationship between learning orientation of firms and their business performance. It also explores the moderating effect of firm size on relationship between learning orientation of firms and their business performance. The study was conducted on manufacturing and service sector firms from the State of Punjab, India. Self developed non-disguised questionnaire has been used for the study. A purposive sample of 278 key informants (senior level managers who have insight about learning orientation and performance status of the firm) was used. Exploratory and confirmatory factor analyses were used to validate the learning orientation and business performance scales. The hypotheses were tested using multi-group moderation and structural equation modeling. The study shows that learning orientation has significant positive effect on business performance. The results have indicated that firm size (based on investment) significantly moderates the relationship between learning orientation and business performance. The findings of the study are relevant for practitioners as well as researchers. Practicing managers can gain insights from the suggested learning orientation and performance relationship, especially when they are engaged in small cap firms struggling to compete with relatively established businesses. Future researchers can use the scales developed in this study. The study contributes to the knowledge management literature by providing empirical evidence for relationship between learning orientation and business performance.

Download or read book Statistics Without Tears written by Derek Rowntree and published by . This book was released on 1983 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Entrepreneurial Orientation written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2021-01-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world defined by increasing uncertainty and complexity, understanding the concept of Entrepreneurial Orientation (EO) is of critical importance. This volume convenes some of the world’s leading experts on EO to provide readers with an overview of the current state of EO research and set a compelling agenda for its future.

Download or read book Organizational Improvisation written by Ken N. Kamoche and published by Psychology Press. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought-provoking papers on the relatively new field of organizational improvisation, which consider the pressures on organizations to react continually to today's ever-changing environment.

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Download or read book LISREL 8 written by Karl G. Jöreskog and published by Scientific Software International. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Impact of Market Orientation on Business Performance A Study on the Food and Beverage Industry in Sri Lanka written by Sanath Dasanayaka and published by GRIN Verlag. This book was released on 2016-11-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This thesis studies the business performance of firms in the food and beverage industry in Sri Lanka by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether there is a significant relationship between market orientation and business performance. Data was collected through a survey using a self-administered questionnaire. A total of 160 questionnaires were sent to top and middle level managers employed in 21 food and beverage companies operating in Sri Lanka. 120 questionnaires were returned, all of which were usable. In a next step, the questionnaires were coded into SPSS version 21 for Pearson Correlation Analysis and Multiple Regression Analysis. The results from this study indicate that market orientation has a positive impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. Moreover, the results reveal that customer orientation has a positive significant impact on business performance. Also, results suggest that the impact of competitor orientation on business performance is positive and significant. Results suggest that inter-functional coordination has a negative significant impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. The results of this study suggest that firms operating in the food and beverage industry should be focused on approaches of customer orientation, competitor orientation and inter-functional coordination activities of organizations in order to be more successful in the prevailing business environment and to achieve high business performance.

Download or read book Marketing A Relationship Perspective Second Edition written by Hollensen Svend and published by World Scientific. This book was released on 2019-03-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.

Download or read book Small Business Entrepreneurship and Enterprise Development written by Graham Beaver and published by Pearson Education. This book was released on 2002 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an introduction to the establishment, development and managerial issues confronting the smaller enterprise, this text is particularly concerned with the kinds of action and behaviour that seem to characterise successful new business ventures.

Download or read book Entrepreneurship Innovation and Education written by Ulla Hytti and published by Edward Elgar Publishing. This book was released on 2018-09-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship, Innovation and Education explores the need for researching innovation and learning in family firms, micro firms, SMEs and in rural and network contexts. The chapters offer new insights into the antecedents of business performance in SMEs by investigating social capital and marketing capabilities. This book critically discusses innovation and entrepreneurship matters in new and varied contexts in Europe.

Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Download or read book Entrepreneurial Orientation written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2021-01-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world defined by increasing uncertainty and complexity, understanding the concept of Entrepreneurial Orientation (EO) is of critical importance. This volume convenes some of the world’s leading experts on EO to provide readers with an overview of the current state of EO research and set a compelling agenda for its future.

Download or read book Innovation Engineering and Entrepreneurship written by José Machado and published by Springer. This book was released on 2018-06-02 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents endeavors to join synergies in order to create added value for society, using the latest scientific knowledge to boost technology transfer from academia to industry. It potentiates the foundations for the creation of knowledge- and entrepreneurial cooperation networks involving engineering, innovation, and entrepreneurship stakeholders. The Regional HELIX 2018 conference was organized at the University of Minho’s School of Engineering by the MEtRICs and Algoritmi Research Centers, and took place in Guimarães, Portugal, from June 27th to 29th, 2018. After a rigorous peer-review process, 160 were accepted for publication, covering a wide range of topics, including Control, Automation and Robotics; Mechatronics Design, Medical Devices and Wellbeing; Cyber-Physical Systems, IoT and Industry 4.0; Innovations in Industrial Context and Advanced Manufacturing; New Trends in Mechanical Systems Development; Advanced Materials and Innovative Applications; Waste to Energy and Sustainable Environment; Operational Research and Industrial Mathematics; Innovation and Collaborative Arrangements; Entrepreneurship and Internationalization; and Oriented Education for Innovation, Engineering and/or Entrepreneurship.

Download or read book Promoting Innovation In New Ventures And Small And Medium sized Enterprises written by Joe Tidd and published by World Scientific. This book was released on 2017-09-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the pioneering work scholars such as Joseph Schumpeter and Peter Drucker, the fields of innovation and entrepreneurship have evolved to become two separate and distinct disciplines. Schumpeter 1 focused on the contributions of entrepreneurial startups and smaller firms, whereas Schumpeter 2 emphasized the role of formal research, development and industrial innovation in larger firms. Unfortunately, the study and practice of each field has suffered as a result: entrepreneurship has become preoccupied with individual entrepreneurs and small business creation, and innovation is dominated by corporate R&D and new product development.Promoting Innovation in New Ventures and Small and Medium Sized Enterprises (SMEs) aims to bridge these two fields by examining innovation in new ventures and SMEs. This book identifies themes which can reunite the study and practice of entrepreneurship and innovation by examining a potentially bridging phenomenon. The focus here is on high growth, innovative SMEs, and the interactions between SMEs and larger organizations, private and public. It is organized around three overlapping themes: SME innovation performance, practices and networks.