Download or read book The Role of Involvement and Source Credibility as Determinants of Vehicle source Effects in Persuasive Communications written by James Earl Finch and published by . This book was released on 1987 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2001-02 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1987 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Download or read book Index to American Doctoral Dissertations written by and published by . This book was released on 1989 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Source Credibility Message Quality and Issue Involvement as Determinants of Social Influence written by Calvin Dale Stoltenberg and published by . This book was released on 1981 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Source Message and Audience Factors in Persuasion an Application of the Elaboration Likelihood Model written by Ö. Evren Gönenç and published by . This book was released on 2002 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study has three major objectives. The primary aim was to investigate the effects of source, message, and audience factors on persuasion in a holistic approach from the viewpoint of the Elaboration Likelihood Model. The second aim was to link social cognition and personality psychology and to demonstrate their relations and effects on persuasion. The third aim was to bring together the psychology and business worlds and to demonstrate an application of the Elaboration Likelihood Model in promotion, especially in an advertisement context.The sample consisted of 145 undergraduate students from Boğaziçi University. Two print ads for two different kinds of products were created (soft-drink ad and shampoo ad) and two studies, each employing four different print ad versions of the advertised product were conducted. These versions operationalized the experimental variables of (1) level of involvement; (2) credibility of the source; (3) argument strength. Need for cognition and the personality variables were also measured. The dependent measures used were product recall, brand recall, cognitive responses, attitude toward the ad scale, purchase intention. To test the hypotheses, two MANCOVA s were run with need for cognition as the covariate. The results demonstrated that there was a positive relation between need for cognition and openness to experience and conscientiousness and a negative relation between need for cognition and neuroticism. Contrary to predictions, there were no relations between cognitive responses and openness to experience and conscientiousness. Higher level of involvement was associated with more product recall (for both studies), more brand recall (for both studies), more cognitive responses (for both studies), and more favorable responses (for the soft-drink ad study). In addition, higher level of source credibility was associated with more favorable responses and more positive attitude toward the brand whereas higher need for cognition was associated with less positive attitude toward the brand (for the shampoo ad study). Interaction effects were found for argument strength and source credibility on product recall; involvement and source credibility on brand recall; involvement, argument strength, and source credibility on cognitive responses; involvement and argument strength on favorable responses; argument strength and source credibility on attitude toward the ad; need for cognition, argument strength and source credibility on attitude toward the ad (for the soft-drink ad study); involvement, argument strength and source credibility on attitude toward the ad (for the shampoo ad study). The results were discussed based on the previous findings in the literature, and the contributions and limitations of the study, along with implications and suggestions for future research were made.

Download or read book Journalism Abstracts written by and published by . This book was released on 1987 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Involvement and Source Credibility as Variables in Persuasion with Japanese Students written by Elliott McGinnies and published by . This book was released on 1966 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Samples of students at five universities in the Tokyo area read an article written by Ambassador Reischauer defending the military position taken by the United States in Vietnam. Credibility of the source was manipulated by attributing the article either to Mr. Reischauer or to a MAAG advisor recently returned from Vietnam. Attitudes of the students were measured immediately after they had read the article and compared with those of control subjects who had not been exposed to a communication. Involvement of the subject with the issue as well as their impressions of the author were also measured by means of rating scales and adjective check list. Source credibility, in general, was a factor in attitude change only as it interacted with involvement. The trend was one in which high involvement with the issue was associated with resistance to persuasion. The less involved subjects, as compared with those who were more involved, showed relatively greater susceptibility to persuasion when presented with the more highly credible source. Involvement among the subjects as a group was greatest at the extremes of the attitude continuum and minimal at the neutral point of the scale. (Author).

Download or read book CCCC Bibliography of Composition and Rhetoric 1988 written by Erika Lindemann and published by . This book was released on 1990-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bibliography offers teachers and researchers an annual classified listing of scholarship on written English and its teaching. It includes works that treat written communication, the processes whereby human beings compose and understand written messages, and methods of teaching people to communicate effectively in writing. It cites 1,798 titles that, with few exceptions, were published during the 1988 calendar year. Paper edition (unseen), $14.95. Annotation copyrighted by Book News, Inc., Portland, OR

Download or read book Applied Social Psychology written by Gün R Semin and published by SAGE. This book was released on 1996-05-28 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politics; and the final part addresses the broader social and cultural implications of contemporary social psychology, covering such key concerns as violence, ageing and cross-cultural questions.

Download or read book Advances in Artificial Intelligence Software and Systems Engineering written by Tareq Z. Ahram and published by Springer. This book was released on 2018-06-28 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on emerging issues following the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve technology acceptance, effectiveness, and efficiency. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. It also discusses applications in smart grids and infrastructures, systems engineering education as well as defense and aerospace. The book is based on both the AHFE 2018 International Conference on Human Factors in Artificial Intelligence and Social Computing, Software and Systems Engineering, The Human Side of Service Engineering and Human Factors in Energy, July 21–25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA.

Download or read book Experimentation with Human Beings written by Jay Katz and published by Russell Sage Foundation. This book was released on 1972-07-24 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, increasing concern has been voiced about the nature and extent of human experimentation and its impact on the investigator, subject, science, and society. This casebook represents the first attempt to provide comprehensive materials for studying the human experimentation process. Through case studies from medicine, biology, psychology, sociology, and law—as well as evaluative materials from many other disciplines—Dr. Katz examines the problems raised by human experimentation from the vantage points of each of its major participants—investigator, subject, professions, and state. He analyzes what kinds of authority should be delegated to these participants in the formulation, administration, and review of the human experimentation process. Alternative proposals, from allowing investigators a completely free hand to imposing centralized governmental control, are examined from both theoretical and practical perspectives. The conceptual framework of Experimentation with Human Beings is designed to facilitate not only the analysis of such concepts as "harm," "benefit," and "informed consent," but also the exploration of the problems raised by man's quest for knowledge and mastery, his willingness to risk human life, and his readiness to delegate authority to professionals and rely on their judgment.

Download or read book Effects of Source and Certain Other Factors in Cross cultural Persuasive Communication written by Evangeline S. Lorimor and published by . This book was released on 1966 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Role of Credibility in Multiple Source Persuasion Contexts written by Michael David Santos and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Source Credibility and Ego Involvement on Attitude Change Toward a Discrepant Communication Under Facilitative and Non facilitative Cognitive Response Expression Conditions written by John A. Scileppi and published by . This book was released on 1973 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Persuasion written by Mike Allen and published by Hampton Press (NJ). This book was released on 1998 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.