Download or read book Undeniable written by Douglas Axe and published by HarperCollins. This book was released on 2016-07-12 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named A Best Book of the Year by World Magazine Throughout his distinguished and unconventional career, engineer-turned-molecular-biologist Douglas Axe has been asking the questions that much of the scientific community would rather silence. Now, he presents his conclusions in this brave and pioneering book. Axe argues that the key to understanding our origin is the “design intuition”—the innate belief held by all humans that tasks we would need knowledge to accomplish can only be accomplished by someone who has that knowledge. For the ingenious task of inventing life, this knower can only be God. Starting with the hallowed halls of academic science, Axe dismantles the widespread belief that Darwin’s theory of evolution is indisputably true, showing instead that a gaping hole has been at its center from the beginning. He then explains in plain English the science that proves our design intuition scientifically valid. Lastly, he uses everyday experience to empower ordinary people to defend their design intuition, giving them the confidence and courage to explain why it has to be true and the vision to imagine what biology will become when people stand up for this truth. Armed with that confidence, readers will affirm what once seemed obvious to all of us—that living creatures, from single-celled cyanobacteria to orca whales and human beings, are brilliantly conceived, utterly beyond the reach of accident. Our intuition was right all along.

Download or read book An Anthology of Theories and Models of Design written by Amaresh Chakrabarti and published by Springer Science & Business Media. This book was released on 2014-02-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: While investigations into both theories and models has remained a major strand of engineering design research, current literature sorely lacks a reference book that provides a comprehensive and up-to-date anthology of theories and models, and their philosophical and empirical underpinnings; An Anthology of Theories and Models of Design fills this gap. The text collects the expert views of an international authorship, covering: · significant theories in engineering design, including CK theory, domain theory, and the theory of technical systems; · current models of design, from a function behavior structure model to an integrated model; · important empirical research findings from studies into design; and · philosophical underpinnings of design itself. For educators and researchers in engineering design, An Anthology of Theories and Models of Design gives access to in-depth coverage of theoretical and empirical developments in this area; for practitioners, the book will provide exposure to theoretical and empirical foundations to methods and tools that are currently practiced as well as those in the process of development.

Download or read book Disciplinary Intuitions and the Design of Learning Environments written by Kenneth Y. T. Lim and published by Springer. This book was released on 2014-10-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As children, we would have spilt glasses of milk, dropped things, and broken things. As children, therefore, we would have developed intuitions about how the world ‘works’, but we would not necessarily have been able to explain these ‘workings’. It would only have been till we entered formal schooling that we would have learned codifications of canon within each respective discipline, and consequently how to articulate the canon to explain the intuition. The preceding example was from the natural sciences, but one could just have easily taken an example from, say, the environmental sciences or from the social sciences. Indeed, much of this book does just that, as it seeks to chart the territory of a new theory of learning around Disciplinary Intuitions. Many of the chapters within draw frequent and explicit linkages to curriculum design, from the premise of the need to go beyond addressing the conceptions of learners, to seeking to understand the substrate upon which these conceptions are founded. The argument is made that this substrate comprises the particular set of lived experiences of each learner, and how – because these lived experiences are as tacit as they are diverse – designing curriculum around misconceptions and preconceptions alone would not lead to enduring understanding from first principles. From this perspective, Disciplinary Intuitions constitute an exciting field at the nexus of learning theories and curriculum design.

Download or read book Judgment Misguided written by Jonathan Baron and published by Oxford University Press, USA. This book was released on 1998 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: People often follow intuitive principles of decision making, ranging from group loyalty to the belief that nature is benign. But instead of using these principles as rules of thumb, we often treat them as absolutes and ignore the consequences of following them blindly. In Judgment Misguided, Jonathan Baron explores our well-meant and deeply felt personal intuitions about what is right and wrong, and how they affect the public domain. Baron argues that when these intuitions are valued in their own right, rather than as a means to another end, they often prevent us from achieving the results we want. Focusing on cases where our intuitive principles take over public decision making, the book examines some of our most common intuitions and the ways they can be misused. According to Baron, we can avoid these problems by paying more attention to the effects of our decisions. Written in a accessible style, the book is filled with compelling case studies, such as abortion, nuclear power, immigration, and the decline of the Atlantic fishery, among others, which illustrate a range of intuitions and how they impede the public's best interests. Judgment Misguided will be important reading for those involved in public decision making, and researchers and students in psychology and the social sciences, as well as everyone looking for insight into the decisions that affect us all.

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Download or read book The Intuitive Compass written by Francis Cholle and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

Download or read book The Design Process written by Karl Aspelund and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Karl Aspelund takes you through the seven stages of design to manifest a might be into an is. The author uses real world examples across design disciplines to teach you how to think like a designer.

Download or read book Thoughtless Acts written by Jane Fulton Suri and published by Chronicle Books. This book was released on 2005-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at how people intuitively adapt, exploit and react to things in their environment. Some of these actions are instinctive, others are the product of habit or social learning. 'Thoughtless Acts?' is design firm IDEO's introduction to observation-based practice: the way design can be inspired by such everyday interactions with the world.

Download or read book The Art of Scientific Investigation written by W.I.B. Beveridge and published by Edizioni Savine. This book was released on 2017-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elaborate apparatus plays an important part in the science of to-day, but I sometimes wonder if we are not inclined to forget that the most important instrument in research must always be the mind of man. It is true that much time and effort is devoted to training and equipping the scientist's mind, but little attention is paid to the technicalities of making the best use of it. There is no satisfactory book which systematises the knowledge available on the practice and mental skills—the art—of scientific investigation. This lack has prompted me to write a book to serve as an introduction to research. My small contribution to the literature of a complex and difficult topic is meant in the first place for the student about to engage in research, but I hope that it may also interest a wider audience. Since my own experience of research has been acquired in the study of infectious diseases, I have written primarily for the student of that field. But nearly all the book is equally applicable to any other branch of experimental biology and much of it to any branch of science. – (Cambridge, 1957. W.I.B. Beveridge)

Download or read book Intuitive Interaction written by Alethea Blackler and published by CRC Press. This book was released on 2018-07-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores recent research in intuitive interaction worldwide by a range of leading academics and practitioners in the field. It builds on past work as it ventures into new areas, such as how users perceive intuitiveness of an interface, how people experience intuitive interaction subjectively, and how we can use such understanding to design more engaging experiences. The book addresses how intuitive interaction is understood in different academic disciplines and how it has been researched in various parts of the world over the last 18 years. It covers how intuitive interaction can be applied in different contexts, like large scale urban installations, the developing world, in older populations, and in various industry applications. Features: Presents varied approaches to intuitive interaction research and application Illustrates how to understand and apply intuitive interaction to interfaces Provides a mix of academic and industry perspectives Explores a variety of contexts for application of intuitive interaction Encompasses design, IT, business, and psychological approaches

Download or read book Engineering for Industrial Designers and Inventors written by Thomas Ask and published by "O'Reilly Media, Inc.". This book was released on 2016-05-04 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have designs for wonderful machines in mind, but aren’t sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is for you. Engineering professor and veteran maker Tom Ask helps you integrate mechanical engineering concepts into your creative design process by presenting them in a rigorous but largely nonmathematical format. Through mind stories and images, this book provides you with a firm grounding in material mechanics, thermodynamics, fluid dynamics, and heat transfer. Students, product and mechanical designers, and inventive makers will also explore nontechnical topics such as aesthetics, ethnography, and branding that influence product appeal and user preference. Learn the importance of designing functional products that also appeal to users in subtle ways Explore the role of aesthetics, ethnography, brand management, and material culture in product design Dive into traditional mechanical engineering disciplines related to the behavior of solids, liquids, and gases Understand the human factors of design, such as ergonomics, kinesiology, anthropometry, and biomimicry Get an overview of available mechanical systems and components for creating your product

Download or read book Thoughts on Interaction Design written by Jon Kolko and published by Morgan Kaufmann. This book was released on 2010-03-27 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoughts on Interaction Design explores the theory behind the field of Interaction Design in a new way. It aims to provide a better definition of Interaction Design that encompasses the intellectual facets of the field and the particular methods used by practitioners in their day-to-day experiences. It also attempts to provide Interaction Designers with the vocabulary necessary to justify their existence to other team members. The book positions Interaction Design in a way that emphasizes the intellectual facets of the discipline. It discusses the role of language, argument, and rhetoric in the design of products, services, and systems. It examines various academic approaches to thinking about Design, and concludes that the Designer is a liberal artist left to infuse empathy in technologically driven products. The book also examines the tools and techniques used by practitioners. These include methods for structuring large quantities of data, ways of thinking about users, and approaches for thinking about human behavior as it unfolds over time. Finally, it introduces the idea of Interaction Design as an integral facet of the business development process.*First book to provide a solid definition and framework for the booming field of interaction design, finally giving designers the justification needed to prove their essential role on every development team *Provides designers with tools they need to operate effectively in the workplace without compromising their goals: making useable, useful, and desirable products *Outlines process, theory, practice, and challenges of interaction design – intertwined with real world stories from a variety of perspectives

Download or read book Sketching as Design Thinking written by Alma R. Hoffmann and published by Routledge. This book was released on 2019-12-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the importance of sketching as a mode of thinking, and the relevance of sketching in the design process, design education, and design practice. Through a wide range of analysis and discussion, the book looks at the history of sketching as a resource throughout the design process and asks questions such as: where does sketching come from? When did sketching become something different to drawing and how did that happen? What does sketching look like in the present day? Alongside an in-depth case study of students, teachers, and practitioners, this book includes a fascinating range of interviews with designers from a wide variety of backgrounds, including fashion, user experience, and architecture. Sketching as Design Thinking explains how drawing and sketching remain a prominent aspect in our learning and creative process, and provides a rich resource for students of visual art and design.

Download or read book Designing Experiences written by J. Robert Rossman and published by Columbia University Press. This book was released on 2019-07-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.

Download or read book Analytics and Intuition in the Process of Selecting Talent written by Jürgen Deters and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-11-07 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human decisions, especially in management and personnel selection, are based on making judgments about people analytically and intuitively. Yet in business and scientific contexts, judgments are expected to be based on a rational analysis rather than intuitions or emotions. Intuition is often seen as something mystical that should not be trusted and thus eliminated from human decision-making. Our empirical and theoretical research shows that this is impossible when people are dealing with people. Instead, intuitions and emotions have significant power in the decision-making process. Neuroscience even shows that humans are incapable of switching off their emotions or intuitions when making decisions. Therefore, intuition and emotions as evolutionary achievements of human beings should be looked at more closely to use the wisdom they offer. This book provides an insight into the current state of research on rational-analytical procedures in personnel selection and complements this with research on intuitions and emotions in personnel diagnostics. By integrating scientifically verifiable rational-analytical decision-making procedures with the inner experiential knowledge of people, this book bridges two complementary ways of recognizing and making good decisions. It demonstrates how intuitions are developed and used in different fields of practice and cultures and how scientific research results from rational-analytical and intuitive-emotional selection procedures are successfully integrated by practitioners.

Download or read book Reviewing Design Process Theories written by Mahmud Rezaei and published by Springer Nature. This book was released on 2020-11-20 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary book explores design theories, combining research from a range of fields including architecture, landscape architecture, urban planning, urban design, industrial design, software engineering, environmental psychology, geography, anthropology, and sociology. Following an extensive review of the current literature, the author reveals eight major types of theory in design processes. The theories are classified as follows: Rational vs. Empiricist Theories, Procedural vs. Substantive Theories, Normative vs. Positive Theories, Design Scopes, Designers vs. People, Form and Space Creation Paradigms, Efficient Tools and Sources in the Design Process, and Place vs. Non-Place Theories. The respective design theories are illustrated with diagrams, tables and figures, condensing the content of over 140 essential theoretical texts that address various aspects of design processes. Given its scope, the book will appeal to undergraduate and graduate students, and to researchers and practitioners in design, urban planning, urban design, architecture, art, etc.

Download or read book Strategic Decisions written by Vassilis Papadakis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.