Download or read book The Role of Communication Messages and Public Relations Strategies in the Higher Education public Good Debate written by Terry Angelo Wilson and published by . This book was released on 2009 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examined the role and function of public relations in public higher education institutions by focusing on the messages being communicated by four public research-oriented universities. This study was designed to determine if and how these universities communicate their public good responsibility and how that communication is perceived by two constituent groups--higher education reporters and state legislators. The researcher used two qualitative methods: thematic analysis and in-depth/elite interviews. Thematic analysis was used to analyze the universities' mission and vision statements, strategic plans, legislative appropriations requests, presidential speeches, and 800 press releases (200 from each of four universities), to determine whether references to the public good were either present or absent in messages the universities disseminated during 2006 and 2007. In-depth/elite interviews were used to obtain the perspectives of the chief public relations officers at each of the four public research-oriented universities about their public relations strategies and communication goals. Higher education reporters covering these respective institutions and members of the legislature in positions of leadership on committees involved with higher education policy and funding issues were also interviewed to understand their perceptions about the universities. This study found the following 24 references to public good: the core concepts of research, teaching and public service; the benefits the universities create as engines of economic development; diversity; the recruitment and retention of faculty; the university as a center for arts, entertainment and cultural events; faculty and student achievement; student career enhancement; and institutional prestige, among others. The study demonstrated that public research-oriented universities are using public relations strategies and techniques to construct and distribute messages to their key constituents about the benefits they provide to the State and its citizens. Major findings also include the observation that higher education reporters cover higher education as a statewide beat which focuses on the state's two flagship or Tier 1 universities--the University of Texas at Austin and Texas A & M University and the institutions in the reporters respective cities. In addition, the higher education reporters write about "issues" related to higher education rather than institutions per se. The study also found that State Legislators only recognize the two Tier 1 institutions as research institutions and their perspectives about these institutions are driven by how these universities are funded.

Download or read book Looking Inward written by Kelly A. Campbell and published by . This book was released on 2018 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need to understand the strategic direction of the organization. Strategic communication of this nature can be accomplished with them via internal communication, and that falls under the domain of the public relations entity on campus. This study seeks to examine how senior level public relations practitioners in higher education develop and carry out their internal communication responsibilities to employees. Understanding was sought regarding the practitioners' beliefs and practices regarding: (a) public relations as a strategic management function; (b) the role of relationship management within public relations; and (c) whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment. This study also looked at common and unique elements of practice, how higher education public relations practitioners define best practices, and whether they coordinate internal communication with other entities within their college or university and analyzes some demographic data regarding the career paths and education of the practitioners. It concludes that, while the participants in the study were operating with direct reporting to the president of their respective universities, and that all participants demonstrated working in a strategic capacity, none had documented communication processes with respect to internal audiences, and few had formal methods in place to evaluate the success of their efforts. In addition, none had well-formulated and strategic processes in place with respect to whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment.

Download or read book Pitch Perfect written by William Tyson and published by Taylor & Francis. This book was released on 2023-07-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.

Download or read book Public Interest Communication written by Jane Johnston and published by Routledge. This book was released on 2018-07-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2012-02-14 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Survey of Public Relations Practices in Higher Education 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-08-11 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees

Download or read book Community Junior and Technical Colleges written by William A. Harper and published by . This book was released on 1977 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This nine-chapter monograph suggests public relations strategies for two-year colleges. After Chapter I sets forth the need for public relations programs to communicate with various audiences, Chapter II examines the terminology, objectives, and nature of public relations, considers the advisory role of the public relations officer, and identifies some unique characteristics of two-year institutions' public relations. Chapter III outlines the components of a public relations effort, which include management, counsel, public information, publications, public speeches, speakers' bureaus, special events, culture and entertainment, alumni and employee relations, and fund raising. This chapter goes on to consider ways of combining these components into an effective program. The qualifications, sources, and job descriptions of the public relations director and staff are discussed in Chapter IV, which also considers multicampus operations and evaluation methods. Chapter V urges a public relations consciousness among staff, faculty, students, and trustees, and Chapter VI discusses relations with community groups (e.g., labor, government, donors, and churches). Chapter VII reviews press criticism, fund drives, student recruitment, foundations, student protest, collective bargaining, and faculty dissent. Chapter VIII stresses the need for good relations with national media, while Chapter IX concludes with several challenges for the community college present. Chapters I through VIII conclude with specific topic-related guidelines. (KL)

Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Download or read book The University and Its Publics written by Clay Schoenfeld and published by . This book was released on 1954 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communicating to Advance the Public s Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Download or read book Professional and Business Communication written by Peter Hartley and published by Taylor & Francis. This book was released on 2023-05-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities, and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support students on business, management, and professional courses for years to come.

Download or read book Public Relations As Relationship Management written by John A. Ledingham and published by Routledge. This book was released on 2000-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.