Download or read book The Rise and Fall of Mass Marketing RLE Marketing written by Richard S. Tedlow and published by Routledge. This book was released on 2014-09-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Download or read book The Rise and Fall of Mass Marketing written by Richard S. Tedlow and published by . This book was released on 2015 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct and Database Marketing written by Graeme McCorkell and published by Kogan Page Publishers. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
Download or read book The Rise and Decline of the British Motor Industry written by Roy A. Church and published by Cambridge University Press. This book was released on 1995-09-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise 1995 review of the strengths and weaknesses of the British motor industry during the one hundred years since its foundation.
Download or read book The Rise and Fall of Mass Production written by Steven Tolliday and published by . This book was released on 1998 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adding Value RLE Marketing written by Geoffrey Jones and published by Routledge. This book was released on 2014-09-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Download or read book Business in Britain in the Twentieth Century written by Richard Coopey and published by OUP Oxford. This book was released on 2009-08-13 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of fresh, incisive scholarship, by some of the leading business historians, critically examines the nature of economic recovery in Britain in recent years. Covering the key issues for business history in this period, the book confronts the traditional literature on conclusions of relative decline, and monocausal, simplistic explanations. It provides an impressive range of studies forming a platform for a new debate on the nature of British business in the 20th century. Themes include productivity, management, research and development, marketing, regional clusters and networks, industrial policy, the use of technology, and gender. Sector studies include newer, post-war hopefuls and successes including: * aerospace, * IT, * retail, * banking, * overseas investment, * the creative industries. The book demonstrates that our understanding of the historic strengths and weaknesses of business in Britain, and the shifting balance between sectors of the economy, has until now been poorly understood, and that British business history needs a fundamental reappraisal.
Download or read book The Rise and Fall of Mass Production written by Steven Tolliday and published by Edward Elgar Publishing. This book was released on 1998 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 32 articles written between the 1910s and the 1990s. They focus on the questions of where mass production came from, the fundamental elements of Fordism and why it emerged when and where it did, why and how far mass production spread into the wider economy and how it changed in the process, its impact on work and workers, whether the 20th-century success of Japan is due to a more ruthless exploitation of the principles of mass production or to a new form of productive organization, and whether the late 20th century is witnessing the end of mass production as a dominant or viable paradigm. They are reproduced from the original publications, so the type is variable and the illustrations generally of a poor quality. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.
Download or read book Getting and Spending written by Susan Strasser and published by Cambridge University Press. This book was released on 1998-11-13 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developing history of consumption is not so much a separate field, as a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches in Europe and America; yet their commonalities suggest recent directions in the scholarship, raising such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. Implicitly, and sometimes explicitly, they explore the role of the historian as social, political, and moral critic. The essays discuss products, corporate strategies, government policies, and ideas about consumption. Unlike other studies of twentieth-century consumption, this book provides international comparisons.
Download or read book Mass Affluence written by Paul Nunes and published by Harvard Business Press. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
Download or read book The Market Makers written by Peter Scott and published by Oxford University Press. This book was released on 2017-09-15 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.
Download or read book New and Improved written by Richard S. Tedlow and published by . This book was released on 1990-01-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Harvard Business School Core Collection written by Baker Library and published by . This book was released on 1999 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Precision Marketing written by Jeff Zabin and published by John Wiley & Sons. This book was released on 2004-03-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Download or read book John Pearce and the Rise of the Mass Food Market in London 1870 1930 written by David W. Gutzke and published by Springer Nature. This book was released on 2019-11-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.” By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.
Download or read book The Cigarette Century written by Allan M. Brandt and published by Basic Books. This book was released on 2009-01-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
