Download or read book The resurrection of advertising in socialist China written by Scott J. Milstein and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in a Changing China written by Frank Bittner and published by Diplom.de. This book was released on 2006-05 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe: Abstract: The transition from a command economy to a market based economy has been remarkably successful in China. The economic reform implemented in China during the last two decades has significantly improved the living standards of the Mainland Chinese. The rapid pace of economic development has brought about an increasing purchasing power of the Chinese population who is more willing to spend. Until the economic reform, the Chinese Mainlanders had largely been isolated from foreign goods and services. However, changing from a socialist economy to a planned economy supplemented by market forces, China as a huge potential consumer market is flooded with a tremendous number of foreign imported goods for consumers to choose from. Following its admission to the World Trade Organization in December 2001 after 15 years of negotiation, marketers around the world are also increasingly attracted to the promise of China as an emerging and profitable market. The outlook for continued growth in China is good and if current performance continues, annual income per capita should exceed US$6,500 by 2020. Kenichi Ohmae remarked that it took the Asian tigers more than fifteen years to build their economies as symbols of new developmentit is taking China only a few years to supplant them. As the market becomes competitive, it is essential for companies to be able to quickly create product awareness among the potential consumers in order to secure a share-of-the-mind of the consumers and subsequently influence their choice decision among competing brands. Advertising is one of the marketing elements and possibly, an effective one that can assist companies to make their brands known to the market. However, whilst it is evident that there is a dramatic impact of economic reform and drive for modernization over the past two decades, the Chinese market has many special characteristics that present several challenges and opportunities for multinational businesses, par"
Download or read book Religion and Media in China written by Stefania Travagnin and published by Routledge. This book was released on 2016-11-10 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms of media, and the role of the media in relations between online/offline and local/diaspora communities. Chapters engage with the major religious traditions practiced in contemporary China, namely Buddhism, Daoism, Confucianism, Christianity, Islam, and new religious movements. Religion and the Media in China serves as a critical survey of case studies and suggests theoretical and methodological tools for a thorough and systematic study of religion in modern China. Contributors to the volume include historians of religion, sinologists, sociologists, political scientists, anthropologists, and media and communication scholars. The critical theories that contributors develop around key concepts in religion—such as authority, community, church, ethics, pilgrimage, ritual, text, and practice—contribute to advancing the emerging field of religion and media studies.
Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2020-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Download or read book Media Market and Democracy in China written by Yuezhi Zhao and published by University of Illinois Press. This book was released on 1998 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Market, and Democracy in China is an astonishingly close look at the intertwining nature of the Communist Party and the news media in China, how they affect each other, and what the future might hold for each. How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media.
Download or read book Media Commercialization and Authoritarian Rule in China written by Daniela Stockmann and published by Cambridge University Press. This book was released on 2013 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stockmann argues that the consequences of introducing market forces to the media depend on the institutional design of the state.
Download or read book Encyclopedia of Television written by Horace Newcomb and published by Routledge. This book was released on 2014-02-03 with total page 2730 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.
Download or read book Asian Survey written by and published by . This book was released on 1961 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Film Marketing into the Twenty First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2015-10-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Download or read book Political Science Abstracts written by IFI/Plenum Data Company staff and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Science Abstracts is an annual supplement to the Political Science, Government, and Public Policy Series of The Universal Reference System, which was first published in 1967. All back issues are still available.
Download or read book Reclaiming Chinese Society written by You-tien Hsing and published by Routledge. This book was released on 2009-10-16 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyses the mechanisms, processes and actors producing a wide spectrum of social and cultural changes in reform China. Contrary to most literature that emphasize economic and political processes at the expense of Chinese society, the book argues for the centrality of the social in understanding Chinese development.
Download or read book Media Law in the PRC written by H. L. Fu and published by American Educational Systems. This book was released on 1996 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chinese Communist Party In Transformation The The Crisis Of Identity And Possibility For Renewal written by Lance Liangping Gore and published by World Scientific. This book was released on 2021-03-12 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is part of the recent effort to catch up with the research on the Chinese Communist Party (CCP). Despite its omnipresence and pivotal role in running the country, there has been a conspicuous shortage of references to the Party in most studies related to China. In its stead, the academic literature as well as popular discussions has too often treated the CCP as a type of regime destined to the dustbin of history. The inadequacy of research in this area is understandable because CCP is a tightly organised Leninist party which has kept much of its internal affairs confidential. This book examines the key aspects of the transformation of CCP in the rapidly changing national and global context. It highlights the problems faced by the ruling Leninist party in adapting to a capitalistic environment that its organisations cannot fully control and its ideology cannot effectively rationalise. It also examines CCP's strategies for adaptation in the areas of ideological reformulation, party-society relations and the ways of exercising power and maintaining internal cohesion. In addition to helping the readers understand how China is ruled and how the Chinese system operates, the book also highlights the evolutionary dynamics of Chinese politics in the environment created by CCP's reform and open-door policies.
Download or read book written by and published by . This book was released on 1993 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Private Business in China written by Willy Kraus and published by University of Hawaii Press. This book was released on 1991-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Historical Abstracts written by and published by . This book was released on 1995 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook on Cross Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
