Download or read book The Rest of the Edsel Affair written by C. Gayle Warnock and published by AuthorHouse. This book was released on 2007-09-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innocents Incidents and Indiscretions written by C. Gayle Warnock and published by . This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Edsel Affair written by C. Gayle Warnock and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Edsel Affair written by C. Gayle Warnock and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond the Rhetoric written by Ronald Ziffer and published by . This book was released on 2008-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rest of The Edsel Affair is the second of two books that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced by Ford Motor Company in 1957. The Edsel was unusual in that it introduced a vertical front design with wide, horizontal tail lights. The engineers designed brakes that could be tightened by reversing the car while pumping the brake pedal (still a feature of cars today) and shifting the transmission by pushing buttons on the steering wheel. C Gayle Warnock, the Division's Public Relations Director and responsible for the car's public introduction, told the first part of this interesting story in The Edsel Affair published in 1980. Now, he returns with the rest of the story, beginning with why and when the car's abolishment was first recommended to the Company's Executive Committee, and who made the suggestion. The author then traces the beginning and the rapid growth of the three Edsel Clubs, the popularity of the car as a "collectible" and the car's Golden Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel Affair is entertaining and reads like a personal letter from home. Even if you don't have an Edsel, or ever heard of it, you will enjoy the surprising details and enduring stories in this historical tale.
Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Download or read book Disaster in Dearborn written by Thomas E. Bonsall and published by Stanford University Press. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.
Download or read book Corporate Disasters written by Gale, Cengage Learning and published by Gale, Cengage Learning . This book was released on 2017-04-21 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.
Download or read book Edsel Eleanor Ford House written by James A. Bridenstine and published by Great Lakes Books. This book was released on 1988 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lincoln Story written by Thomas E. Bonsall and published by Stanford University Press. This book was released on 2004 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lincoln's heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. Generations of Americans have known it as the Car of Presidents; since the days of Franklin Roosevelt, the White House has exhibited a marked preference for Lincolns. This comprehensive, illustrated history describes in detail the successes and failures of the Lincoln from World War II up to the present-day Aviator. It discusses the forces in the market and in Ford Motor Company that have affected the Lincoln, and is a must read for anyone interested in this classic marque.
Download or read book Fashion Design and Events written by Kim Williams and published by Routledge. This book was released on 2013-12-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.
Download or read book Hearings Before Committee on Naval Affairs of the House of Representatives on Sundry Legislation Affecting the Naval Establishment 1925 26 written by United States. Congress. House. Committee on Naval Affairs and published by . This book was released on 1926 with total page 3122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decision Making and Change in Human Affairs written by H. Jungermann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is only just recently that people have the tools to judge how well they are doing when making decisions. These tools were conceptualized in the seventeenth century. Since then many people have worked to sharpen the concepts, and to explore how these can be applied further. The problems of decision-making and the theory developed correspondingly have drawn the interest of mathematicians, psychologists, statisticians, economists, philosophers, organizational experts, sociologists, not only for their general relevance, but also for a more intrinsic fascination. There are quite a few institutionalized activities to disseminate results and stimulate research in decision-making. For about a decade now a European organizational structure, centered mainly around the psy chological interest in decision-making. There have been conferences in Hamburg, Amsterdam, Uxbridge, Rome and Darmstadt. Conference papers have been partly published+. The organization has thus stabilized, and its re latively long history makes it interesting to see what kind of developments occurred, within the area of interest.
Download or read book The Design Method written by Sydney A. Gregory and published by Springer. This book was released on 2013-11-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Auto Mania written by Tom McCarthy and published by Yale University Press. This book was released on 2007-01-01 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer desire (and manufacturer decisions) created impacts across the product lifecycle--from raw material extraction to manufacturing to consumer use to disposal. From the provocative public antics of young millionaires who owned the first cars early in the twentieth century to the SUV craze of the 1990s, Auto Mania explores developments that touched the environment. Along the way McCarthy examines how Henry Ford’s fetish for waste reduction tempered the environmental impacts of Model T mass production; how Elvis Presley’s widely shared postwar desire for Cadillacs made matters worse; how the 1970s energy crisis hurt small cars; and why baby boomers ignored worries about global warming. McCarthy shows that problems were recognized early. The difficulty was addressing them, a matter less of doing scientific research and educating the public than implementing solutions through America’s market economy and democratic government. Consumer and producer interests have rarely aligned in helpful ways, and automakers and consumers have made powerful opponents of regulation. The result has been a mixed record of environmental reform with troubling prospects for the future.
Download or read book The Challenge of Affluence written by Avner Offer and published by Oxford University Press. This book was released on 2006-03-09 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.
Download or read book Reorganization and Revitalization of America s Foreign Affairs Institutions written by United States. Congress. Senate. Committee on Foreign Relations and published by . This book was released on 1995 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
