Download or read book Dissertation Abstracts International written by and published by . This book was released on 1986 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Download or read book Literacy in the Television Age written by Susan B. Neuman and published by Praeger. This book was released on 1995 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: On children, television and literacy

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Download or read book Perspectives on Media Effects written by Jennings Bryant and published by Lawrence Erlbaum Associates. This book was released on 1986 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Resources in Women s Educational Equity written by and published by . This book was released on 1979 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Index Medicus written by and published by . This book was released on 2004 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.

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Download or read book Research Methods and Statistics in Psychology written by Hugh Coolican and published by Psychology Press. This book was released on 2017-08-16 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth edition of Research Methods and Statistics in Psychology has been fully revised and updated, providing students with the most readable and comprehensive survey of research methods, statistical concepts and procedures in psychology today. Assuming no prior knowledge, this bestselling text takes you through every stage of your research project giving advice on planning and conducting studies, analysing data and writing up reports. The book provides clear coverage of statistical procedures, and includes everything needed from nominal level tests to multi-factorial ANOVA designs, multiple regression and log linear analysis. It features detailed and illustrated SPSS instructions for all these procedures eliminating the need for an extra SPSS textbook. New features in the sixth edition include: "Tricky bits" - in-depth notes on the things that students typically have problems with, including common misunderstandings and likely mistakes. Improved coverage of qualitative methods and analysis, plus updates to Grounded Theory, Interpretive Phenomenological Analysis and Discourse Analysis. A full and recently published journal article using Thematic Analysis, illustrating how articles appear in print. Discussion of contemporary issues and debates, including recent coverage of journals’ reluctance to publish replication of studies. Fully updated online links, offering even more information and useful resources, especially for statistics. Each chapter contains a glossary, key terms and newly integrated exercises, ensuring that key concepts are understood. A companion website (www.routledge.com/cw/coolican) provides additional exercises, revision flash cards, links to further reading and data for use with SPSS.

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Download or read book Journal of Research and Development in Education written by and published by . This book was released on 1989 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some numbers include the proceedings of various conferences on education held at the University of Georgia.

Download or read book G Is for Growing written by Shalom M. Fisch and published by Routledge. This book was released on 2014-04-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume--a collection and synthesis of key research studies since the program's inception over three decades ago--serves as a marker of the significant role that Sesame Street plays in the education and socialization of young children. Editors Shalom M. Fisch and Rosemarie T. Truglio have included contributions from both academics and researchers directly associated with Sesame Street, creating a resource that describes the processes by which educational content and research are integrated into production, reviews major studies on the impact of Sesame Street on children, and examines the extension of Sesame Street into other cultures and media. In the course of this discussion, the volume also explores broader topics, including methodological issues in conducting media-based research with young children, the longitudinal impact of preschoolers' viewing of educational versus non-educational television, and crosscultural differences in the treatment of educational content. As the first substantive book on Sesame Street research in more than two decades, "G" is for Growing provides insight into the research process that has informed the development of the program and offers valuable guidelines for the integration of research into future educational endeavors. Intended for readers in media studies, children and the media, developmental studies, and education, this work is an exceptional chronicle of the growth and processes behind what is arguably the most influential program in children's educational television.

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