Download or read book The REI Marketing Book written by Joshua Culler and published by . This book was released on 2021-01-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're an active Real Estate Investor that wholesales, flips, holds, turnkeys, or anything in between, and you're struggling with inbound or outbound marketing, this book is for you! In this book, I have collaborated with 50 of the top real estate investors in the country to cover all things marketing in the real estate investing space including branding, direct mail, cold calling, websites, SEO and much more!
Download or read book Mountaineering Freedom of the Hills written by The Mountaineers and published by Mountaineers Books. This book was released on 2017-10-05 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The definitive guide to mountains and climbing . . .”—Conrad Anker For nearly 60 years it’s been revered as the “bible” of mountaineering–and now it’s even better than ever The best-selling instructional text for new and intermediate climbers for more than half a century New edition—fully updated techniques and all-new illustrations Researched and written by a team of expert climbers Mountaineering: The Freedom of the Hills is the text beloved by generations of new climbers—the standard for climbing education around the world where it has been translated into 12 languages. For the all-new 9th Edition, committees comprosed of active climbers and climbing educators reviewed every chapter of instruction, and discussed updates with staff from the American Alpine Club (AAC), the American Institute for Avalanche Research and Education (AIARE), and the Access Fund. They also worked with professional members of the American Mountain Guides Association (AMGA), to review their work and ensure that the updated textbook includes the most current best practices for both alpine and rock climbing instruction. From gear selection to belay and repel techniques, from glacier travel to rope work, to safety, safety, and more safety—there is no more comprehensive and thoroughly vetted training manual for climbing than the standard set by Mountaineering: The Freedom of the Hills, 9th Edition. Significant updates to this edition include: • New alignment with AAC’s nationwide universal belay standard • Expanded and more detailed avalanche safety info, including how to better understand avalanches, evaluate hazards, travel safely in avy terrain, and locate and rescue a fellow climber in an avalanche • Newly revamped chapters on clothing and camping • All-new illustrations reflecting the latest gear and techniques—created by artist John McMullen, former art director of Climbing magazine • Review of and contributions to multiple sections by AMGA-certified guides • Fresh approach to the Ten Essentials—now making the iconic list easier to recall
Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Download or read book Loopholes of Real Estate written by Garrett Sutton and published by RDA Press, LLC. This book was released on 2013-08-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Loopholes of Real Estate reveals the tax and legal strategies used by the rich for generations to acquire and benefit from real estate investments. Clearly written, The Loopholes of Real Estate shows you how to open tax loopholes for your benefit and close legal loopholes for your protection.
Download or read book How To Invest In Real Estate Without Banks written by Marko Rubel and published by Createspace Independent Publishing Platform. This book was released on 2015-12-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book exposes one of the most profitable investing strategies existing today. It shows you how to build PASSIVE INCOME, without using your credit or your savings; AND without fixing houses or dealing with tenants! How would your life be different if you had passive income coming in every month? What would it be like to not have to go to work anymore? If you understand that the PASSIVE income is the key to true financial freedom, then this book is a must read. Not only that it reveals the strategy completely unknown to general investing community, it also provides real examples of average people, their deals and their successes. NOTE: this is not about flipping houses, wholesaling, rehabbing, or tenants & toilets. It is more strategic and more profitable. About the author - Marko Rubel is a seasoned real estate investor with more than 15 years of investing experience. He is a master of creative financing strategies used by professional investors. Marko is a selected expert on subject of "Foreclosure Investing" in front of the National Real Estate Investors Association, which represents over 40,000 investors nationwide. He was also nominated in prestigious "Who's Who in Executives and Professionals". Marko was a boxing champion of Croatia, but moved to U.S. looking for a better life. He arrived with less than $3,000 in his pocket, and without even speaking English. When he started investing in Real Estate, he was destined to fail because his credit was non-existent and he had no money. He turned his destiny around by discovering and perfecting the strategies that leverage other people's credit. After a few hundred successful transactions, he perfected the system of buying without banks. If you want to buy properties without using your credit, talking to lenders or jeopardizing your savings, learn from Marko. His reputation and teachings go beyond the regular "get-rich-quick" hype that is overwhelmingly present in the real estate investing education world.
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Dirty Gourmet written by Emily Nielson and published by Mountaineers Books. This book was released on 2018-04-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: DOWNLOAD THREE FREE SAMPLE RECIPES FROM DIRTY GOURMET More than 120 deliciously modern recipes for day trips, car camping, and backcountry adventures Offers a fun and easy approach to planning and prepping camp food The Dirty Gourmet authors were recently featured in Sunset magazine and other national media “Dirty Gourmet” is really a lifestyle, one that celebrates delicious food, warm company, and outdoor fun. It emerged as a website and blog when friends Aimee Trudeau, Emily Nielson, and Mai-Yan Kwan joined forces to share their love of wilderness, outdoor education experiences, and knowledge of backcountry cooking through classes, workshops, catering events, and easy yet exciting recipes. Now, their new book, Dirty Gourmet: Food for Your Outdoor Adventures, extends their mission to get more people to eat well outdoors and have fun doing it! It emphasizes healthy eating with fresh ingredients, efficient techniques, and global flavors. Breakfast, trail meals, sweet and savory snacks, dinners, appetizers, side dishes, desserts, even refreshing camp drinks—it’s all here! Camp cooks can choose recipes based on the type of activity they are pursuing—from picnics, day hikes, and car camping to backcountry adventures by foot, bike, or paddle—as well as find recipes perfect for large groups. Recipes are organized by activity: Car campers can relax around the fire with Ember Roasted Baba Ghanoush and Mason Jar Sangria before diving into One Pot Pasta Puttanesca and Grilled Green Bean Salad, with Maple Syrup Dumplings for dessert. Day hikers will want to take a break on the trail with Spicy Tofu Jerky and Curried Chickpea Salad or maybe a Pressed Sandwich with Sundried Tomato Pesto. Backpackers can start their day with Fried Grits Scramble with Greens, Leeks, and Bacon and recharge in the evening with Soba Noodles with Sweet Chili Chicken and a Hibiscus Chia Cooler. To simplify packing and planning, each section offers a base kit checklist of needed supplies along with tips on getting organized, preparing ingredients, and cooking with different methods. Complemented by full-color photos, each recipe features insights from the authors, any additional tools needed, quick-reference icons, step-by-step instructions for what to prepare at home and in camp, plus creative variations.
Download or read book The Complete Guide to Real Estate Finance for Investment Properties written by Steve Berges and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, real-world guide gives investors all the tools they need to make wise decisions when weighing the value and potential of investment properties. Written for old pros as well as novice investors, this friendly, straightforward guide walks readers step by step through every stage of property analysis. Whether you're buying or selling, investing in big commercial properties or single-family rentals, you'll find expert guidance and handy resources on every aspect of real estate finance, including: * Proven, effective valuation techniques * Finance tips for all different kinds of property * How various financing strategies affect investments * Structuring financial instruments, including leverage, debt, equity, and partnerships * Measurements and ratios for investment performance, including capitalization rates and gross rent multiplier ratios * Future and present value analysis * How the appraisal process works * Primary appraisal methods-replacement cost, sales comparison, and income capitalization-and how to know which one to use * How to understand financial statements, including income, balance, and cash flow * Case studies for single-family rentals, multifamily conversions, apartment complexes, and commercial office space * A detailed glossary of important real estate terminology
Download or read book REI s Brand Communication from an Integrated Marketing Communications Perspective written by Lindy S. Neubauer and published by . This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Staging the New Berlin written by Claire Colomb and published by Routledge. This book was released on 2013-06-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.
Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
Download or read book Return on Sustainability written by Kevin Wilhelm and published by FT Press. This book was released on 2013-04-24 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the risk of inaction for businesses when it comes to climate change, but also contains best practices to allow them to capitalize on the numerous business opportunities that climate change presents, including increased profitability, enhanced brand value, and improved shareholder relations. The first section contains practical actions and real-world case studies of companies, such as Yakima, Sun Microsystems, and Lockheed Martin, that have successfully improved their climate performances, enhanced brand value, and increased profitability at the same time. The second and third sections of this book focus on the various risks that companies face from potential carbon regulation and the market factors forcing businesses to take action, whether they want to or not. This book provides the steps and strategies necessary to take leadership actions to help business "future-proof" society.
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Download or read book The E Myth Real Estate Investor written by Michael E. Gerber and published by Michael E. Gerber Companies. This book was released on 2015-04-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading a real estate investment business can seem like a daunting task, with too few hours in the day, too many petty management issues, and constant fires that have to be put out. The E-Myth Real Estate Investor offers you a road map to create a real estate investment business that's self-sufficient, growing, and highly profitable. Take your business to levels you didn't think possible with this unique guide!
Download or read book Decoded Enhanced Edition written by Jay-Z and published by Random House Group. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.
Download or read book The Book on Flipping Houses written by J. Scott and published by Biggerpockets Publishing, LLC. This book was released on 2019 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This no-fluff book contains detailed, step-by-step training perfect for both the complete newbie or seasoned pro looking to build a killer house-flipping business. In this book you'll discover: --How to get financing for your deals, even with no cash and poor credit! --How to evaluate a potential market or "farm" area! --What types of properties you should buy, where and from whom! --How to find great deals from motivated sellers! --How to evaluate deals quickly and accurately! --How to make competitive offers and complete your due diligence efficiently and effectively! --How to create a Scope of Work, a Budget and a Schedule! --How to hire the best contractors and manage your rehab to completion! --How to get your properties under contract for top dollar! --How to get your property to the closing table as efficiently as possible so you can collect your check!
