Download or read book The Regulation of Advertising Under the Wheeler Lea Act written by David Webster Bronson and published by . This book was released on 1962 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Law I Essentials written by MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.) and published by . This book was released on 2019-09-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A less-expensive grayscale paperback version is available. Search for ISBN 9781680923018. Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.
Download or read book Advertising and Consumer Culture written by Matthew P. McAllister and published by Taylor & Francis. This book was released on 2023-04-14 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
Download or read book The Federal Trade Commission written by Robert V. Larabee and published by Routledge. This book was released on 2020-03-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This annotated bibliography assists the reader in locating information about the United States Federal Trade Commission. The book is divided into four chapters, each reflecting the major functions and regulatory responsibilities of the FTC.
Download or read book A Legislative History of the Federal Food Drug and Cosmetic Act and Its Amendments Text written by United States and published by . This book was released on 1979 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson exposed pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Download or read book A Legislative History of the Federal Food Drug and Cosmetic Act and Its Amendments written by United States and published by . This book was released on 1979 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health and the Modern Home written by Mark Jackson and published by Routledge. This book was released on 2008-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and the Modern Home explores shifting and contentious debates about the impact of the domestic environment on health in the modern period. Drawing on recent scholarship, contributors expose the socio-political context in which the physical and emotional environment of "the modern home" and "family" became implicated in the maintenance of health and in the aetiology and pathogenesis of diverse psychological and physical conditions. In addition, they critically analyze the manner in which the expression and articulation of medical concerns about the domestic environment served to legitimate particular political and ideological positions.
Download or read book Barbituate Abuse 1971 1972 written by United States. Congress. Senate. Judiciary Committee and published by . This book was released on 1972 with total page 1592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Barbiturate Abuse 1971 1972 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee to Investigate Juvenile Delinquency and published by . This book was released on 1972 with total page 2424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Download or read book A History of Nonprescription Product Regulation written by W Steven Pray and published by CRC Press. This book was released on 2003-07-17 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow the course of the battle to protect American consumers from unsafe and ineffective nonprescription pharmaceutical products! A History of Nonprescription Product Regulation explores the regulation of nonprescription products in the United States via an examination of the circumstances surrounding the passage of various laws. It untangles the process by which those bills became law, beginning with early federal regulations and moving through the laws that were passed in 1906 and 1938 and the amendments that came in 1951 and 1962. It relates important issues of the day (muckraking, sulfanilamide, thalidomide) to those laws by carefully describing their influence on pending legislation. In its coverage of the laws that govern nonprescription products, A History of Nonprescription Product Regulation makes extensive use of widely varied source material that gives the book a contemporary tone that is quite unique in texts of this kind. For instance, the reader wishing to more fully understand the 1906 Pure Food and Drug Act will be treated to a view of that act drawn from the pages of The New York Times, the Congressional Record, and various journals that were published while the act was being debated. In A History of Nonprescription Product Regulation, you will find clearly written chapters covering: how prescription medications differ from nonprescription products early food and drug regulations established by the federal government patent medicines the Pure Food and Drug Law of 1906 the Harrison Narcotic Act of 1914 the federal Food, Drug, and Cosmetic Act of 1938 the Kefauver-Harris Amendments of 1962 Rx-to-OTC switching and the FDA's review of over-the-counter products regulations relating to homeopathy and dietary supplements Well-referenced and richly complemented with dozens of photographs, this essential volume illuminates the struggle—on many fronts—to achieve a situation in which the American consumer can purchase safe and effective nonprescription products.
Download or read book Cranberry Marketing Orders written by United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices and published by . This book was released on 1957 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cigarette Labeling and Advertising written by United States. Congress. House. Committee on Commerce and published by . This book was released on 1965 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cigarette Labeling and Advertising written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1965 with total page 1646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law and Contemporary Problems written by and published by . This book was released on 1939 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
