Download or read book The Real Influencers written by Vicky Omifolaji and published by . This book was released on 2020-02-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: We doubt ourselves because we do not think we have what it takes to lead the type of life that we desire. Before we even start, we give in to fear and undermine ourselves. Most times, it is apparent that we are our worst enemy. What is the commonality among successful people, and what is the driving force behind many of their countless successes? Once they achieve a goal, do they relax and allow time and chance to happen to them, or do they keep striving to make even more of their deepest inclinations? The desire to lead a successful life is one of the basest desires of every human on earth. This desire is characteristic of human nature, and for most people, it is the number one desire of their heart-The the desire to feel important and look significant. This is true for an engineer, architect as well as a housewife. Significant and important facts uncovered by credible research and investigations have shown that no matter your background or challenges, you can still amount to something in life provided you have the right motivations and follow the right set of people. The author of this book proved the validation of this through her interviews with great men and women who are the writers in this book.
Download or read book Under the Influence How to Fake Your Way Into Getting Rich on Instagram written by Trey Ratcliff and published by . This book was released on 2019-04-11 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join photographer Trey Ratcliff, of the #1 travel photography blog StuckinCustoms.com, as he exposes the cunning tricks Social Media Influencers use to buy their way into the lucrative, multi-billion dollar world of social media brand sponsorship, world travel, and free merchandise. Discover the Instagram black market, hidden in plain sight. Meet these fake "Influencers" - with seemingly glamorous lives, but no real sway on social media - who are fraudulently cheating the system by buying likes, comments, and followers. You'll find out how little the social networks and agencies are actually doing to protect major brands across every industry, who these Influencers are defrauding to the tune of hundreds of millions of dollars each year. This widespread deception has side effects that are more than just monetary. The seemingly perfect, glamorous lives of these Influencers, combined with social media algorithms engineered to get you to keep clicking, cause many of us to feel anxious and unsettled after using social media. Go on a deep dive into the social media black market and explore its harmful psychological effects with Trey Ratcliff, a social media insider who has accrued over 5 million followers (the honest way). Take a trip through the behind-the-scenes economics of social media, learn how to spot fake accounts, and discover how it's possible to stay zen on the Internet - without needing to unplug completely.
Download or read book Influencer Marketing written by Duncan Brown and published by Routledge. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
Download or read book A Z the Real Influencers Volume 1 written by A. Paukner, 1st and published by . This book was released on 2023-01-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stop Chasing Influencers written by Kimanzi Constable and published by . This book was released on 2017-03-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a Business and Your Dream Lifestyle Does not Have to be a Mystery Building your dream is within reach and not as complicated as we make it. We live in a time with amazing tools and technology; knowledge is freely available. Understanding how to apply this knowledge to your business and life, however, can be frustrating and overwhelming. Too many of us are chasing when we could be building. Stop Chasing Influencers gives you a step-by-step blueprint for building a business and life you love. It addresses the emotional roadblocks and mindset traps that could keep you from progress and provides you with a game plan to conquer them. Kimanzi and Jared give you actionable strategy. Here are a few of the things you will learn: � How to book paid speaking. � How to start your coaching business. � How to book paid consulting. � How to create a successful podcast. � How to launch a bestselling book. � How to host your conference. � How to get your writing featured on some of the largest websites in the world. � How to keep the proper balance between your dreams and life.
Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2021-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.
Download or read book Mastering The Social Media written by Lester Cabellero and published by . This book was released on 2021-08-15 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-read for anyone who wants to win at social. It is a refreshing look at social media, influence, and the behavioral science behind it all. In this book, the author shows you how to appeal to people's desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: - Methods to ethically persuade on social media. - How to identify and befriend the real influencers (they aren't who you think they are). - A concept buried deep in psychological research that holds the secret to purposeful social sharing. - The two keys to creating true power with Internet marketing. - How to craft your messages and build your networks.
Download or read book Real Influence written by Mark Goulston and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com
Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Download or read book INFLUENCER written by Sonia González Boysen and published by Whitaker House. This book was released on 2024-01-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: INFLUENCER: Communication for Leaders in the Digital Age. This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called “influencers”, “content creators” of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the “who” rather than on the “how”, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about “them”, “not about “you”. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to: • People who only love themselves and money • Pretentious, arrogant, daring, ungrateful leaders, without faith and without love • Implacable, those who like to practice bullying – harassment – and slander • Those who do not have self-control or emotional intelligence • Someone aggressive, not loyal, or prudent • Proud and lovers of their pleasures and vices more than God himself. The “why” of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And… most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.
Download or read book Influencer The New Science of Leading Change Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Download or read book Influencers and Revolutionaries written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2020-02-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
