Download or read book The Real Hard Sell written by William W. Stuart and published by Simon and Schuster. This book was released on 2016-11-23 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naturally human work was more creative, more inspiring, more important than robot drudgery. Naturally it was the most important task in all the world … or was it?
Download or read book Hard Sell written by Colin Clark and published by eBook Partnership. This book was released on 2014-08-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
Download or read book Hard Sell written by Jamie Reidy and published by Andrews McMeel Publishing. This book was released on 2010-09-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Download or read book The Hard Sell written by John Bone and published by Routledge. This book was released on 2017-03-02 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.
Download or read book Cheater s Guide to Speaking English Like a Native written by Boye Lafayette De Mente and published by Tuttle Publishing. This book was released on 2011-12-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your fluency of English through the mastery of common English idioms and expressions. All Native English-speakers use a large number of proverbs and colloquial expressions in their daily conversations. These common sayings, which evolved over the centuries, are like "codes" that reveal the cultural values and attitudes of the speakers. To obtain complete fluency in the English language it is necessary to be familiar with these expressions and know how and when to use them. With a user-friendly format, The Cheater's Guide to Speaking English like a Native is a shortcut to achieving that goal.
Download or read book Introduction to Media Production written by Robert B. Musburger, PhD and published by CRC Press. This book was released on 2012-09-10 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. Offering both hands-on instruction and theoretical information, it provides a sound basis for the techniques, operations, and philosophies of media production in the new digital environment. The new edition has been updated throughout with detailed information on how digital processes have changed everything from shooting to editing to finishing. It includes content on the Internet, writing for the Internet, Graphics and Animation.
Download or read book Computerworld written by and published by . This book was released on 1990-10-29 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Hearings written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1958 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hard Sell written by Peter Ikeler and published by Cornell University Press. This book was released on 2016-08-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism.
Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2016-02-19 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Download or read book The Doctor s Christmas Gift written by Jennifer Taylor and published by Harlequin. This book was released on 2016-10-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christmas—a time for families? Love and family have never been in Dr. Catherine Lewis'scareer plan. But by working with Dr. Matt Fielding in hispractice by day and playing with him and his twobeautiful daughters by night, Catherine experienceseverything she'd thought she never wanted. Until, asChristmas approaches, she is torn between choosingthe independent life she'd planned—or taking therisk of a lifetime in Matt's loving arms….
Download or read book Arrows of the Night written by Richard Bonin and published by Anchor. This book was released on 2012-11-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive account of what Iraqi exile Ahmad Chalabi did to manipulate the U.S. government into invading Iraq with his ultimate hope of being placed in power, by longtime 60 Minutes producer Richard Bonin. Drawing on unparalleled access to Chalabi, Bonin traces the exile’s ingenious efforts to stoke a desire for Iraqi regime change in the U.S. He narrates Chalabi’s ill-fated engagement with the CIA and his later focus on neoconservative policy makers who rose to power under George W. Bush. As a result, from day two of the Bush presidency, the push for a new Iraq was on, with the intent to install Ahmad Chalabi as overseer of U.S. interests in the Middle East. The outcome was perhaps the biggest foreign policy disaster in our history and a triumphant end to Chalabi’s forty-five-year quest. Arrows of the Night is full of shocking revelations about how we got there, including the true story of Chalabi’s relationship with Iran.
Download or read book The Complete Idiot s Guide to Facebook Marketing written by Damon Brown and published by Penguin. This book was released on 2012-03-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Download or read book Australian Sales Management written by Guy Callender and published by Macmillan Education AU. This book was released on 1993 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook for students of sales management courses. Combines theoretical work on management of a sales team with practical references to the Australian business environment. Begins with an introduction to the special conditions of sales management in Australia and proceeds with an examination of managing the workforce, general management skills, financial skills for sales managers and a discussion of contemporary issues such as ethics and quality. Each chapter includes review questions and a brief case study. Includes a glossary and index. Guy Callender lectures in organisational behaviour and management and has experience in business administration and small business management. Kevin Reid teaches in sales management, marketing and distribution.
Download or read book The 9 Month Investment written by Darin R. Garman and published by Morgan James Publishing. This book was released on 2010-08-03 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could realistically achieve the kind of wealth it takes most people 10 years or more to accumulate and have this wealth in your hands in as little as 9 months? Sound crazy? Good! Chances are you are one of the millions of people that have been led to believe that you have to wait a long, long time, sometimes up to 30 or more years, for your wealth goals to be achieved. The good news is you do not have to wait that long and can have your financial chips in a matter of months not years! Inside these pages you will find a proven system, complete with easy instruction, to achieving your financial goals now vs. having to wait for your financial payday and hoping your money will be there after working all of those years. The good news about "9 Month Investing" is it not only eliminates your biggest enemy, TIME, the methods are also easy to follow and implement as well. No excuses! Now anyone, if they know how, can achieve the wealth they want and deserve in a matter of just 9 months!
Download or read book The Persona Principle written by Derek Armstrong and published by Simon and Schuster. This book was released on 1997-05-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image is a tool that guarantees success - but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals - all on image alone.
Download or read book The Real Deal written by James Caan and published by Random House. This book was released on 2010-12-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: After dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'. Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs. From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.
