Download or read book The Radio and Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1978 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Radio Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Download or read book Radio and Television Commercial written by Albert C. Book and published by . This book was released on 1978 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing Music for Television and Radio Commercials and More written by Michael Zager and published by . This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Download or read book Advertising in the Broadcast Media written by Elizabeth J. Heighton and published by . This book was released on 1976 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Television and Radio Advertising written by Eugene Fred Seehafer and published by . This book was released on 1959 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Advertising Why radio commercials are more effective than advertisers think written by Caroline Harsch and published by GRIN Verlag. This book was released on 2018-08-27 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Download or read book Advertising in Radio and Television Broadcasts written by H. G. Knitel and published by . This book was released on 1982 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Radio and Television Advertising written by Eugene Fred Seehafer and published by . This book was released on 1951 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV commercials in the US / campaigns / audience.
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Study of Effectiveness of Radio and Television Commercials written by and published by . This book was released on 1972 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in the Broadcast and Cable Media written by Elizabeth J. Heighton and published by . This book was released on 1984 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brought to You By written by Lawrence R. Samuel and published by Univ of TX + ORM. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Radio Television Commercial Radio and Television Commercial written by Albert C. Book and published by . This book was released on with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Commercial written by Albert C. Book and published by . This book was released on 1970 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcast Advertising written by Nadine Josine Julia Curias and published by . This book was released on 1985 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
