Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-08-23 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Download or read book The Cube of Strategic Management written by Mihai V. Putz and published by Apple Academic Press. This book was released on 2021-12-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the author's novel new business model of the geometrization of management in which the author uses the cube and its 8 corners for the first time to represent 8 forms of the strategic management way of business, in that the 8 corners of a cube represent the competitive advantage of (any) organization.
Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by Springer. This book was released on 2014-07-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer. This book was released on 2016-05-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Download or read book The Quintessence of Supply Chain Management written by Rolf G. Poluha and published by Springer. This book was released on 2016-01-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the fundamentals of Supply Chain Management in clear and concise terms. It explains why in the near future real competition is going to be between supply chains and what the consequences will be. Managers and decision-makers will be able to build on their business’s competitive advantage with the essentials provided in this work. The focus here is upon what you really need to know in order to optimally manage your processes in procurement, manufacturing, warehousing and logistics. In addition to a wealth of illustrations and examples, valuable suggestions for further expansive reading are included. Essential insights are provided into how to analyse and evaluate the supply chain, based upon key aspects from research and practice, which helps readers to initiate their own optimisation processes.
Download or read book Fad Free Strategy written by Daniel Deneffe and published by Routledge. This book was released on 2019-09-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.
Download or read book The Fundamental Elements of Strategy written by Xiu-bao Yu and published by Springer Nature. This book was released on 2021-03-29 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not only in the determination of development goals, but also in the identification of development problems and putting forward overall guiding ideology of solving problems. Rich illustrations as well as numerous business and military cases are presented in helping readers to understand the fundamental elements of strategy.The general scope of the book includes introductions to the three fundamental elements of strategy, three-sub decisions of a complete strategic decision, incomplete strategies, relationship between tactic and strategy, three elements of competitive and corporative strategies. There may be biases in company-level, real strategic decision-making which makes a complete strategy not necessarily a perfect one. The book introduces biases and reasons for the biases, helping industrial strategic decision-makers understand the importance of knowing the nature of the company, the industry and its environment. In addition, this book also presents principles and evaluation approaches of strategic decisions, explores the reasons for the excessive definitions of the strategy concept, and discusses directions of future’s research tasks.The book will benefit business managers who are interested in knowing what a complete strategic decision is and how to avoid errors or biases in strategic decision-making. It also benefits students in business schools (especially in MBA/EMBA programs) who are (or will be) on executive positions. Academic researchers may find it is interesting to understand strategy from the view of the three elements. The new view provides a novel insight into strategy and promotes several research directions in the future. The three elements of strategy are also applicable to military strategies and readers who are interested in military and may find its value as well.
Download or read book Business Strategy written by J.-C. Spender and published by . This book was released on 2014 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students.
Download or read book Revealing the Corporation written by John M. T. Balmer and published by Psychology Press. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Download or read book FUNDAMENTALS OF STRATEGIC MANAGEMENT written by Dr. Rakesh D and published by Archers & Elevators Publishing House. This book was released on with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Policy and Strategic Management written by Elisha Stephens & Brice Martin and published by Scientific e-Resources. This book was released on 2019-08-28 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Businesses need to implement sound strategies to succeed. Those strategies form part of an overall management and business policy that guides the business in connecting with customers, generating profits and managing resources. The related concepts of strategic management and business policy are keys to help small business owners manage their responsibilities and set clear objectives. Strategic management represents a theoretical concept first introduced by Peter Drucker in the mid-20th century. The idea behind strategic management is that organizations will be better equipped to meet their goals and objectives if the owners and managers adopt a clear business philosophy. For many businesses, that philosophy will be to increase their share of the market. For others, it might be about making a difference in the community or about developing new products. Sometimes, a combination of motives drives the management's strategy. In any case, strategic management helps the business to keep its sights set on what matters most and to not get distracted by ancillary concerns. Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. This book is designed to support and enhance both learning and teaching. An important aspect of the style adopted for this book is the use of exhibits, presenting a vast gamut of information regarding special theoretical matter.
Download or read book Strategic Management in Emerging Markets written by Krassimir Todorov and published by Emerald Group Publishing. This book was released on 2018-12-10 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Download or read book Luxury Talent Management written by G. Auguste and published by Springer. This book was released on 2013-03-28 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.
Download or read book Rethinking Decision Making Strategies and Tools written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2024-02-16 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.
Download or read book STRATEGIC MANAGEMENT written by R. M. SRIVASTAVA and published by PHI Learning Pvt. Ltd.. This book was released on 2012-01-19 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping in view the requirement of various management schools and professionals, this book presents dynamically changing policies, strategies, business models, frameworks and practices of corporate enterprises in India and abroad in an interesting and stimulating manner. The concepts are structured around the decision making process with suitable examples to enlighten students and managers with practices and techniques of making business strategies in today’s competitive environment. The book includes 13 real-life Indian cases to provide an invaluable opportunity to the readers to apply their theoretical knowledge in solving business problems by analysing strategic issues of specific organizations. Besides management studies, the text will also prove useful to the students of commerce and allied areas. KEY FEATURES : Discusses new paradigms of managing challenges in corporate enterprises. Includes a separate chapter on strategies of Mergers and Acquisitions. Highlights strategy execution and implementation factors. Emphasizes organizational culture and its relevance in organizational effectiveness.
Download or read book Handbook Integrated Care written by Volker Amelung and published by Springer Nature. This book was released on 2021-07-12 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook shares profound insights into the main principles and concepts of integrated care. It offers a multi-disciplinary perspective with a focus on patient orientation, efficiency, and quality by applying widely recognized management approaches to the field of healthcare. The handbook also highlights international best practices and shows how integrated care can work in various health systems. In the majority of health systems around the world, the delivery of healthcare and social care is characterised by fragmentation and complexity. Consequently, much of the recent international discussion in the fields of health policy and health management has focused on the topic of integrated care. “Integrated” acknowledges the complexity of patients’ needs and aims to meet them by taking into account both health and social care aspects. Changing and improving processes in a coordinated way is at the heart of this approach. The second edition offers new chapters on people-centredness, complexity theories and evaluation methods, additional management tools and a wealth of experiences from different countries and localities. It is essential reading both for health policymakers seeking inspiration for legislation and for practitioners involved in the management of public health services who want to learn from good practice.
