Download or read book The Quiet Revolution in Email Marketing written by Bill Nussey and published by iUniverse. This book was released on 2004-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com

Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Download or read book Behavioral Marketing written by Dave Walters and published by John Wiley & Sons. This book was released on 2015-08-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

Download or read book The Email Revolution written by V. A. Shiva Ayyadurai and published by Simon and Schuster. This book was released on 2013-09-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

Download or read book Convergence Marketing written by Richard Rosen and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Download or read book The New Email Revolution written by Robert W. Bly and published by Simon and Schuster. This book was released on 2018-06-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

Download or read book A Quiet Revolution written by Leila Ahmed and published by Yale University Press. This book was released on 2011-04-29 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A probing study of the veil's recent return—from one of the world's foremost authorities on Muslim women—that reaches surprising conclusions about contemporary Islam's place in the West todayIn Cairo in the 1940s, Leila Ahmed was raised by a generation of women who never dressed in the veils and headscarves their mothers and grandmothers had worn. To them, these coverings seemed irrelevant to both modern life and Islamic piety. Today, however, the majority of Muslim women throughout the Islamic world again wear the veil. Why, Ahmed asks, did this change take root so swiftly, and what does this shift mean for women, Islam, and the West?When she began her study, Ahmed assumed that the veil's return indicated a backward step for Muslim women worldwide. What she discovered, however, in the stories of British colonial officials, young Muslim feminists, Arab nationalists, pious Islamic daughters, American Muslim immigrants, violent jihadists, and peaceful Islamic activists, confounded her expectations. Ahmed observed that Islamism, with its commitments to activism in the service of the poor and in pursuit of social justice, is the strain of Islam most easily and naturally merging with western democracies' own tradition of activism in the cause of justice and social change. It is often Islamists, even more than secular Muslims, who are at the forefront of such contemporary activist struggles as civil rights and women's rights. Ahmed's surprising conclusions represent a near reversal of her thinking on this topic.Richly insightful, intricately drawn, and passionately argued, this absorbing story of the veil's resurgence, from Egypt through Saudi Arabia and into the West, suggests a dramatically new portrait of contemporary Islam.

Download or read book The Silent Revolution written by M. Bunz and published by Springer. This book was released on 2013-10-31 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically engaging, illustrative and with numerous examples, The Silent Revolution delivers a philosophically informed introduction to current debates on digital technology and calls for a more active role of humans towards technology.

Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Download or read book The Quiet Revolution in Staple Food Value Chains written by Asian Development Bank and published by Asian Development Bank. This book was released on 2012-12-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major changes have been occurring almost unnoticed in staple value chains in Asia. The Quiet Revolution in Staple Food Value Chains documents and explains the transformation of value chains moving rice and potatoes between the farm gate and the consumer in Bangladesh, the People’s Republic of China, and India. The changes noted are the rapid rise of supermarkets, modern cold storage facilities, large rice mills, and commercialized small farmers using input-intensive, mechanized technologies. These changes affect food security in ways that are highly relevant for policymakers across Asia—the rise of supermarkets provides cheaper staples, more direct relations in the chains combined with branding have increased traceability, and the rise of cold storage has brought higher incomes for potato farmers and all-season access for potato consumers. The book also joins two debates that have long been separate and parallel—food industry and agribusiness development and market competitiveness—with the food security and poverty alleviation agend

Download or read book Restaurants Riding the Crest of the Foodie Revolution with Email Marketing written by and published by Benchmark Email. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Emergency Sex And Other Desperate Measures written by Andrew Thomson and published by Random House. This book was released on 2011-05-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What it’s really like on the frontline of humanitarian aid It's the early 1990s and three young people are looking to change their lives, and perhaps also the world. Attracted to the ambitious global peacekeeping work of the UN, Andrew, Ken and Heidi's paths cross in Cambodia, from where their fates are to become inextricably bound. Over the coming years, their stories interweave through countries such as Rwanda, Bosnia, Somalia and Haiti - war-torn, lawless places where the intervention of the UN is needed like nowhere else. Driven by idealism, the three struggle to do the best they can, caught up in an increasingly tangled web of bureaucracy and ineffectual leadership. As disillusionment sets in, they attempt to keep hold of their humanity through black humour, revelry and 'emergency sex'. Brutal and moving in equal measure, Emergency Sex (And Other Desperate Measures) explores pressing global issues while never losing a sense of the personal. Deeply critical of the West's indifference to developing countries and the UN's repeated failure to intervene decisively, the book provoked massive controversy on its initial publication. Kofi Annan called for the book to be banned, and debate was sparked about the future direction of the UN. Brilliantly written and mordantly funny, it is a book that continues to make waves.

Download or read book A Quiet Revolution written by Nick Forster and published by Cambridge University Press. This book was released on 2017-09-07 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irreversible transformation is taking place in the lives of many thousands of university educated professional women in the United Arab Emirates, Oman and the Kingdom of Saudi Arabia. Drawing on eight years' participative research and extensive secondary sources, Nick Forster introduces the first extensive study to document this development in the Middle East. This book documents the emerging economic and political power of women, and how they are beginning to challenge ancient and deeply-held beliefs about the 'correct' roles of men and women in conservative Islamic societies, and in public and private sector organisations. It also describes the vital role that women could play in the economic development and diversification of these countries, and the broader MENA region, in the future. It is an essential read for professionals, scholars and students, in fields as diverse as economic development, international management, gender studies, and Middle Eastern studies.

Download or read book Email Marketing By the Numbers written by Chris Baggott and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners

Download or read book Critical Thinking written by Richard Paul and published by FT Press. This book was released on 2002-06-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Thinking is about becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. Discover the core skills of effective thinking; then analyze your own thought processes, identify weaknesses, and overcome them. Learn how to translate more effective thinking into better decisions, less frustration, more wealth Ñ and above all, greater confidence to pursue and achieve your most important goals in life.

Download or read book Critical Thinking Strategies for Success Collection written by Judy Chartrand and published by FT Press. This book was released on 2011-12-14 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 great books help you think more clearly about any problem – and transform better thinking into better results – in business, and in life! Three remarkable books help you think more clearly, flexibly, effectively — and transform better thinking into better personal and business performance! Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life offers practical tools for becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. Richard W. Paul and Linda Elder reveal the core skills of effective thinking, helping you analyze your own thought processes, identify weaknesses, and overcome them. The Truth About Making Smart Decisions brings together 50 powerful “truths” about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions...how to get the right information, without getting buried in useless data...how to minimize your risks, and then act decisively...how to make better group decisions...profit from mistakes...and a whole lot more. Finally, Now You're Thinking!: Change Your Thinking...Transform Your Life draws on an incredible story of survival in wartime to introduce a model of critical thinking that will help you recognize how your emotions are shaping your actions, evaluate arguments more effectively, and draw conclusions that lead you directly to better life decisions. From world-renowned leaders in the promotion of effective thinking, including Dr. Richard Paul, Dr. Linda Elder, Robert E. Gunther, Judy Chartrand, Stewart Emery, Russ Hall, Heather Ishikawa, and John Maketa

Download or read book Quiet Journal written by Susan Cain and published by Clarkson Potter. This book was released on 2020-03-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your hidden talents, empower communication at home and at work, and nurture your best self with this guided journal based on the #1 New York Times bestselling phenomenon Quiet. Susan Cain’s Quiet permanently changed how we see the psychology of introverts and, equally important, how introverts see themselves. Now here is the companion journal for the textbook introvert, the natural extroverts, and everyone in between, with a self-assessment quiz and powerful prompts that take you on the Quiet journey to becoming a stronger, more confident person. In part one, you’ll learn more about yourself and your own mindset and temperament, make progress towards self-awareness, and realize your own authentic qualities and worth. Then, in part two, you’ll put that knowledge into practice with prompts for taking action to better empower yourself when communicating with family, friends, or colleagues. With a lay-flat cover, smooth writing paper, and a ribbon marker, Quiet Journal is a beautiful and accessible tool for reflection and exploration.