Download or read book Proceedings of the 1993 Academy of Marketing Science AMS Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Age Stereotyping and Television written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1977 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Media and Public Attitudes Toward Migration in Europe written by Jesper Strömbäck and published by Routledge. This book was released on 2021-07-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comparative volume provides a comprehensive cross-national account of media coverage and public attitudes toward migration both within and into the European Union. Using empirical research from across Germany, Hunary, Poland, Spain, Sweden, and the United Kingdom, Media and Public Attitudes Toward Migration in Europe offers an in-depth exploration of one of the most prominent social and political topics of the decade in Europe. Drawing on a large scale, cross-national panel survey, experiments, and media content analysis of migration discourse in both traditional news media and social media, expert contributors from across the continent investigate topics such as the linguistic features of migration coverage, the public perception of migrants, and the effects of journalistic communication strategies. Other topics addressed include a discussion of news framing effects on migration coverage and politicians’ postings on social media coverage about the issue. This is a valuable resource for academics, students, and policymakers interested in media coverage of migration, news framing effects, and public attitudes to migration generally. .
Download or read book Television and Social Behavior written by John P. Murray and published by . This book was released on 1972 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2019-03-14 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Download or read book Mass Communications Research Methods written by H.J. Hsia and published by Routledge. This book was released on 2015-10-23 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Department of Defense Appropriations for 1997 Commanders in Chief Pacific Command European Command testimony of Members of Congress and other interested individuals and organizations written by United States. Congress. House. Committee on Appropriations. Subcommittee on National Security and published by . This book was released on 2001 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1967 with total page 1460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Download or read book The Routledge Companion to British Media History written by Martin Conboy and published by Routledge. This book was released on 2014-09-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current debates and issues within media history in this era of rapid change, and also provide students and researchers with an essential collection of comparable media histories. The Routledge Companion to British Media History provides an essential guide to key ideas, issues, concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315756202.ch40
Download or read book Poor Reception written by Barrie Gunter and published by Routledge. This book was released on 1987 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Psychology written by Kenneth S. Bordens and published by Psychology Press. This book was released on 2013-06-17 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition presents the core fundamentals of the subject in 11 manageable chapters while maintaining the book's scientific integrity. The research methods students need to understand, interpret, and analyze social psychological research are emphasized throughout. The streamlined approach provides an economical textbook for students and a flexible format that allows instructors to cover the entire book in a single semester. A book specific Web site contains a free online study guide and a variety of teaching tools. An Instructor's Manual/Test Bank and a Computerized Test Bank are also available.
Download or read book Statistical Reference Index Cumulative Index written by and published by . This book was released on 1986 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Attitudes Volume 2 Applications written by Dolores Albarracin and published by Routledge. This book was released on 2018-10-10 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people—say, rich people— favor something may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes of The Handbook of Attitudes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. This second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.
Download or read book Research in Education written by and published by . This book was released on 1969 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
