Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Download or read book Burn Your Portfolio written by Michael Janda and published by Pearson Education. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.
Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Download or read book Graphic Design Handbook written by Radu Frasie and published by Radu Frasie. This book was released on with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Design Handbook will ease your work by providing you lots of structured information and practical advices on the following topics: ● Color Theory ● Color Psychology ● Shape Psychology ● Typography ● Branding ● Logo Design ● Charts with brochure folding options ● and lots of tables with standard dimensions for flyers, brochures, papers, banners etc. The Graphic Design Handbook will: ● save your time by bringing all the important information at your fingertips ● ease your work with lots of practical advices ● increase your productivity ● help you better understand what’s in your client’s mind and what are their real expectations
Download or read book Graphic Artists Guild Handbook 16th Edition written by The Graphic Artists Guild and published by MIT Press. This book was released on 2023-10-03 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Download or read book Visual Language for Designers written by Connie Malamed and published by Rockport Pub. This book was released on 2011-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Download or read book The Psychology of Graphic Images written by Manfredo Massironi and published by Psychology Press. This book was released on 2001-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawings are not simply tools for communication but important instruments for investigating reality and its structure. This pathbreaking book, richly illustrated, with exercises for readers, illuminates the complex interactions between the material
Download or read book Color Graphics written by Karen Triedman and published by Rockport Pub. This book was released on 2004 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
Download or read book Color Management written by John T. Drew and published by Simon and Schuster. This book was released on 2012-05-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
Download or read book Psychology for Designers written by Joe Leech and published by mrjoe press. This book was released on with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.
Download or read book The Fundamentals of Graphic Design written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2008-11-24 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Download or read book Graphic Design School written by David Dabner and published by John Wiley & Sons. This book was released on 2013-10-24 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.
Download or read book A History of Arab Graphic Design written by Bahia Shehab and published by American University in Cairo Press. This book was released on 2020-12-15 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever book-length history of Arab graphic design PROSE AWARD WINNER, ART HISTORY & CRITICISM Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. But graphic design as a formally recognized genre of visual art only came into its own in the region in the twenty-first century and, to date, there has been no published study on the subject to speak of. A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, Bahia Shehab and Haytham Nawar chart the development of design in the region, beginning with Islamic art and Arabic calligraphy, and their impact on Arab visual culture, through to the digital revolution and the arrival of the Internet. They look at how cinema, economic prosperity, and political and cultural events gave birth to and shaped the founders of Arab graphic design. Highlighting the work of key designers and stunningly illustrated with over 600 color images, A History of Arab Graphic Design is an invaluable resource tool for graphic designers, one which, it is hoped, will place Arab visual culture and design on the map of a thriving international design discourse.
Download or read book AIGA Professional Practices in Graphic Design written by Tad Crawford and published by Simon and Schuster. This book was released on 2010-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Download or read book The Psychology Book written by DK and published by Penguin. This book was released on 2024-06-11 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about human nature, behavior and how the mind works with The Psychology Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Psychology in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Psychology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Psychology, with: More than 100 ground-breaking ideas in this field of science Packed with facts, charts, timelines and graphs to help explain core concepts A visual approach to big subjects with striking illustrations and graphics throughout Easy to follow text makes topics accessible for people at any level of understanding The Psychology Book is the perfect introduction to the science, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover key concepts by psychologists who have significantly enhanced our understanding of the human mind and behavior. Learn about everyone who’s contributed to the big ideas in psychology, incorporating the ideas of today’s scientists as well those of the ancient philosophers and pioneers. Your Psychological Questions, Simply Explained If you thought it was difficult to learn psychology and its many concepts, The Psychology Book presents the key ideas in a clear layout. Learn about the key personalities of the 19th and 20th centuries whose work has made significant contributions to our understanding of human behavior. Fantastic mind maps and step-by-step summaries explain the line of thought clearly for students of psychology and for anyone with a general interest in understanding the human mind. The Big Ideas Series With millions of copies sold worldwide, The Psychology Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
