Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Download or read book Burn Your Portfolio written by Michael Janda and published by Pearson Education. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.
Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Download or read book The Psychology of Graphic Images written by Manfredo Massironi and published by Psychology Press. This book was released on 2001-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawings are not simply tools for communication but important instruments for investigating reality and its structure. This pathbreaking book, richly illustrated, with exercises for readers, illuminates the complex interactions between the material
Download or read book Visual Language for Designers written by Connie Malamed and published by Fair Winds Press. This book was released on 2011-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Download or read book Graphic written by Steven Heller and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher's description: In this ambitious publication, some one hundred of the world's leading graphic designers and illustrators open up their private sketchbooks to offer a privileged glimpse into their creative process.
Download or read book Graphic Design Handbook written by Radu Frasie and published by Radu Frasie. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Design Handbook will ease your work by providing you lots of structured information and practical advices on the following topics: ● Color Theory ● Color Psychology ● Shape Psychology ● Typography ● Branding ● Logo Design ● Charts with brochure folding options ● and lots of tables with standard dimensions for flyers, brochures, papers, banners etc. The Graphic Design Handbook will: ● save your time by bringing all the important information at your fingertips ● ease your work with lots of practical advices ● increase your productivity ● help you better understand what’s in your client’s mind and what are their real expectations
Download or read book Color Management written by John T. Drew and published by Simon and Schuster. This book was released on 2012-05-15 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
Download or read book Color Graphics written by Karen Triedman and published by Rockport Pub. This book was released on 2004 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
Download or read book Work for Money Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
Download or read book A New Program for Graphic Design written by David Reinfurt and published by Inventory Press. This book was released on 2019-09-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.
Download or read book Graphic Artists Guild Handbook 16th Edition written by The Graphic Artists Guild and published by National Geographic Books. This book was released on 2021-05-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Download or read book Psychology for Designers written by Joe Leech and published by mrjoe press. This book was released on with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.
Download or read book Listening to Design written by Andrew Levitt and published by Reaktion Books. This book was released on 2018-03-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.
Download or read book Graphic Connections in Architecture written by Rsm Design and published by Visual Profile Books. This book was released on 2021-04-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychology of design is an essential ingredient in connecting people to place. More than simply decorating the side of a building, architectural graphic design is critical to establishing the purpose of a space, the visitor's place within it, and helping to shape the overall experience. Architectural graphic design is about creating a vocabulary of design elements that reinforces the architecture and helps define the context for a place that people will connect with. Subtleties in design can have a huge impact. A different typeface can completely change the vibe of a place. A well-placed bench can bring moments of comfort. A cool graphic can inspire selfies in the parking lot. These are the emotional connections that drive people, the unconscious aspects that create resonance and transform a visit into an experience. The creative work of RSM Design is the transformative process that turns bricks, glass, steel, and concrete into a place with soul and style. We create places for people to linger, we guide them to new destinations, we facilitate shared experiences. Design is more than an aesthetic overlay and goes beyond making environmental elements look good to express the essence of a place and profoundly connect it to the people that will inhabit and visit the place. The work of RSM Design lives at the intersection of the grandeur of architecture and the beauty of the human spirit.
Download or read book The Psychology of Color and Design written by Deborah T. Sharpe and published by Burnham, Incorporated. This book was released on 1974 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores, from an analytical and commercial point of view, major issues of the psychology of color, including historical and cultural factors, personality and color, color perception and response, and applied use.
Download or read book Studio Culture written by Adrian Shaughnessy and published by Laurence King Publishing. This book was released on 2009-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a rare graphic designer who hasn't contemplated setting up his or her own studio. It's part of a designer's DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with a group of visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, manyof the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.
