Download or read book The Product Manager s Desk Reference Third Edition written by Steven Haines and published by McGraw Hill Professional. This book was released on 2021-04-13 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to product management—updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business. The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on: Companies with portfolio of digital and traditional products Utilization of various development methods (waterfall and agile) Product design methods to deliver better user experiences Strategic thinking and business analysis Cross-functional product team collaboration Product portfolio management and product discontinuation Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices—along with an explicit emphasis on data, analytics, and product performance—this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.

Download or read book The Product Managers Handbook 3E written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2005-11-28 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

Download or read book The Product Manager s Handbook written by Linda Gorchels and published by McGraw-Hill Companies. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.

Download or read book The Product Manager s Handbook 4 E written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2011-08-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions Create business cases—including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.

Download or read book The Product Manager s Handbook Third Edition written by Linda Gorchels and published by . This book was released on 2006 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with the guidance and insights you need to become an accomplished; valued product manager; this no-nonsense guide shows you how to develop and seamlessly integrate key aspects of successful product management to enhance your hands-on proficiency. --

Download or read book The Secret Product Manager Handbook written by Nils Davis and published by Createspace Independent Publishing Platform. This book was released on 2018-03-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)

Download or read book Project Managers Portable Handbook Third Edition written by David L. Cleland and published by McGraw Hill Professional. This book was released on 2010-08-23 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latest Project Management Data at Your Fingertips Fully updated throughout, this hands-on guide gives you quick access to current information on project management concepts and practices. Project Manager's Portable Handbook. third edition, offers concise, practical details on the fundamental knowledge, skills, and attitudes required to manage projects. Written by world-renowned project management experts, this compact reference summarizes best practices for defining, designing, developing, and producing project results. Handy tables, charts, models, and callout boxes illustrate pertinent information in this essential on-the-job tool. Easy-to-Find Project Management Topics: The discipline of project management Project organizational chart Alternative project applications The strategic context of projects Project leadership Project initiation and execution Project planning and control The project culture Improving project management PRAISE FOR PREVIOUS EDITIONS: "It is perhaps the one book that best summarizes a complete knowledge set to be applied in successfully managing projects. It is the one book that project managers should not 'go to work' without." -- Ken Rose, Book Review Editor, Project Management Journal "Unique and invaluable...direct, summarized style...wealth of information...annotated bibliography...one book a project manager should not be without." -- PM Network

Download or read book IT Manager s Handbook written by Bill Holtsnider and published by Elsevier. This book was released on 2012-03-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT Manager's Handbook, Third Edition, provides a practical reference that you will return to again and again in an ever-changing corporate environment where the demands on IT continue to increase. Make your first 100 days really count with the fundamental principles and core concepts critical to your success as a new IT Manager. This is a must-read for new IT managers and a great refresher for seasoned managers trying to maintain expertise in the rapidly changing IT world. This latest edition includes discussions on how to develop an overall IT strategy as well as demonstrate the value of IT to the company. It will teach you how to: manage your enterprise's new level of connectivity with a new chapter covering social media, handheld devices, and more; implement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom line; integrate mobile applications into your company's strategy; and manage the money, including topics such as department budgets and leasing versus buying. You will also learn how to work with your customers, whomever those might be for your IT shop; hire, train, and manage your team and their projects so that you come in on time and budget; and secure your systems to face some of today's most challenging security challenges. This book will appeal to new IT managers in all areas of specialty, including technical professionals who are transitioning into IT management. - Manage your enterprise's new level of connectivity with a NEW chapter covering social media, handheld devices, and more - Implement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom line - Integrate mobile applications into your company's strategy - Manage the money, including topics such as department budgets and leasing versus buying - Work with your "customers", whomever those might be for your IT shop - Hire, train, and manage your team and their projects so that you come in on time and budget - Secure your systems to face some of today's most challenging security challenges

Download or read book The Technical Manager s Handbook written by Melvin Silverman and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization, business, and manager is unique, and each demands an individually tailored management style. Supposedly universal management strategies must be tailored to suit the specific situations that each individual faces daily in the work environment. This book provides a theoretical and practical foundation for the adaptation and tailoring of a universal management style into a specific, effective style with the power to produce the desired results. It assists the manager, or would-be manager, in the development of a management style that meets the needs of any kind of business. Each chapter begins with a case study illustrating a typical problem followed by questions and answers about the presented challenges. The chapters also contain thought provoking one-sentence suggestions that can be immediately immplemented, enabling the reader to produce results and succeed in today's rapidly-evolving economic and technological environments. This work combines the best and latest in management theory with tested practical applications, making it a useful tool for managers not only in technically-orientated industries, but in any kind of company. Based upon the author's more than 25 years of experience in management consulting, writing, lecturing, and teaching, this work is designed to help readers handle the demanding responsibilities of technical management. It features important information in dealing with international firms, contracts, TQ, ISO 9000, and CAD management. It also provides essential details on personal liability and ethics in decision making, motivating employees, leadership, and creating teams. The Technical Manager's Handbook serves as a valuable, cross-method reference for engineers, scientists, researchers, and students who are or soon will be involved in technical management operations. Managers in quality assurance, manufacturing, administration, and computer manufacturing will also benefit from this volume's accessible and applicable exploration of pertinent issues.

Download or read book Successful Manager s Handbook written by Susan H. Gebelein and published by Epredix Incorporated. This book was released on 2000 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Managers often learn how to lead and manage while doing their jobs. The Successful Manager's Handbook helps you fulfill two of your most important roles as a manager--developing yourself and coaching others."--Back cover

Download or read book Agile Excellence for Product Managers written by Greg Cohen and published by Happy About. This book was released on 2010 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.

Download or read book The Product Manager s Handbook written by Linda Gorchels and published by . This book was released on 2006-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists to adapt, amend, adjust and manipulate."--Page [391].

Download or read book A Project Manager s Book of Forms written by Cynthia Snyder Dionisio and published by John Wiley & Sons. This book was released on 2017-11-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential project management forms aligned to the PMBOK® Guide—Sixth Edition A Project Manager's Book of Forms is an essential companion to the Project Management Institute's A Guide to the Project Management Body of Knowledge. Packed with ready-made forms for managing every stage in any project, this book offers both new and experienced project managers an invaluable resource for thorough documentation and repeatable processes. Endorsed by PMI and aligned with the PMBOK® Guide, these forms cover all aspects of initiating, planning, executing, monitoring and controlling, and closing; each form can be used as-is directly from the book, or downloaded from the companion website and tailored to your project's unique needs. This new third edition has been updated to align with the newest PMBOK® Guide, and includes forms for agile, the PMI Talent Triangle, technical project management, leadership, strategic and business management, and more. The PMBOK® Guide is the primary reference for project management, and the final authority on best practices—but implementation can quickly become complex for new managers on large projects, or even experienced managers juggling multiple projects with multiple demands. This book helps you stay organized and on-track, helping you ensure thorough documentation throughout the project life cycle. Adopt PMI-endorsed forms for documenting every process group Customize each form to suit each project's specific needs Organize project data and implement a repeatable management process Streamline PMBOK® Guide implementation at any level of project management experience Instead of wasting time interpreting and translating the PMBOK® Guide to real-world application, allow PMI to do the work for you: A Project Manager's Book of Forms provides the PMBOK®-aligned forms you need to quickly and easily implement project management concepts and practices.

Download or read book The Design Manager s Handbook written by John Eynon and published by John Wiley & Sons. This book was released on 2013-01-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design management as a recognised role in the built environment industry is relatively new, initially arising from the need for better co-ordination and delivery of design information from design teams to main contractors - particularly important as procurement routes involving contractor led design have become much more commonplace. The advent of design packages driven by specialist sub-contractors has also increased the need for co-ordination and management of the design process. With the growing complexity of construction projects, effective design management is increasingly central to project success. BIM, as it gains acceptance across the industry will undoubtedly have a huge impact on project delivery process and the role of the Design Manager. The CIOB Design Manager’s Handbook covers subjects such as design process and management tools, the role of the Design Manager, value management and innovation, procurement routes and implications, people dynamics, and factors that will affect the development of the Design Manager’s role in the future, including BIM. It will ensure Design Managers understand the processes, tools and skills that are required to be successful in the role, and will assist them in delivering real value to complex construction projects. Written for both the Design Manager practitioner and students on construction related degree courses, anyone interested in construction based design management will also find the book useful.

Download or read book The Case Manager s Handbook written by Catherine M. Mullahy and published by Jones & Bartlett Publishers. This book was released on 2010-10-25 with total page 895 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned author, Catherine Mullahy, The Case Manager’s Handbook, Fourth Edition, is the ultimate how-to guide for case managers. This practical resource helps case managers build fundamentals, study for the CCM exam, and most importantly, advance their careers after the exam. Using real-life examples and an easy-to-read, conversant style, this reference defines “Best in Class” case management, examines the case management process, and presents practical procedural information. It is an excellent daily reference and training resource for new case managers and seasoned professionals in various setting facing the day-to-day challenges of case management. Certain to become the “go to resource” resource that previous editions have, this Fourth Edition features updated and enhanced chapters, and brand new chapters covering such timely topics as: * Obesity – The New Epidemic * Our Nation’s Multiculturalism and Challenges to Case Managers * Health Literacy and Adherence Issues * Pharmaceuticals – The Ever-Evolving World * Our Aging Population, Medical Advancements and New Case Management Considerations * Direct to Consumer Community-Based Case Management * Continuum Concepts

Download or read book A Biotech Manager s Handbook written by M O'Neill and published by Elsevier. This book was released on 2012-05-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biotech manager's handbook lays out - in a simple, straightforward manner - for the manager or would-be entrepreneur the basic principles of running a biotech company. Most managers in biotechnology companies are working in their first company or in their first managerial role. Their expertise and experience in the scientific part of the work can be taken as a given but there is a whole range of other skills to be learned and areas of expertise to come to terms with. Small companies do not have big budgets to hire people or time to become an expert in so many areas. The book starts by outlining the state of the biopharmaceutical industry and goes on to explain the importance of planning (no matter what the size of the company). Succeeding chapters deal with the basics of intellectual property, perspectives from a university technology transfer office and how to raise some initial funding from an investor and entrepreneur. - No other 'how to' manual exists for this sector - Written by a range of expert professionals in each area, all in one book - Is the only 'bench to bedside' book covering the whole spectrum of development

Download or read book The Talent Management Handbook written by Lance A. Berger and published by McGraw Hill Professional. This book was released on 2003-09-22 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions. The book explains: 1. A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potential 2. Six human resources conditions necessary for organization excellence 3. How to link your employee assessment process to career planning and development The Talent Management Handbook will help you design career plans that boost employee morale, as well as create and sustain excellence in your organization. It is full of simple, efficient, easy-to-follow methods for assessing, planning, and developing high-value people to meet your organization’s current and future needs. And it will help you combine your organization’s diverse human resources activities into a single, cogent system. Featuring best practices from leading companies as well as contributions from field experts who hold top positions in such leading HR consultancies as AON Consulting, The Hay Group, Hewitt Associates, Right Management Consulting. Sibson Consulting, and Towers Perrin, The Talent Management Handbook is an authoritative resource for creating and maintaining excellence in your organization through people management.