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Book An Empirical Investigation of the Product Elimination Decision

Download or read book An Empirical Investigation of the Product Elimination Decision written by James Theodore Rothe and published by . This book was released on 1969 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Product Elimination Decision

Download or read book The Product Elimination Decision written by and published by . This book was released on 1981 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Product Elimination Decision

Download or read book The Product Elimination Decision written by George Avlonitis and published by . This book was released on 1985 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book OMPED  an Operational Model for the Product Elimination Decision

Download or read book OMPED an Operational Model for the Product Elimination Decision written by Nigel H. Symington and published by . This book was released on 1974 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Negative Consequences of Product Removal

Download or read book The Negative Consequences of Product Removal written by WANYU Li and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a product disappears from the store, one usually assumes the manufacturer has decided to cease production, which is commonly referred to as product elimination. With the increasing power retailers have on product line-ups, however, product removal decision could be entirely driven by retailers' category management. A product may be delisted by one retailer but still carried by other retailers. While the bulk of current research in marketing has focused on product development, and its positive impacts on market performance, research on product removal and its cascading harm on brands has been scarce. In this research, the authors propose a dual-perspective from manufacturers' and retailers' points of view and use both aggregate and individual level analysis to empirically quantify the differential impacts of product elimination and product delisting on brand performance. Overall, product elimination shows an insignificant effect; while product delisting has a negative and significant effect. The results also exhibit that the negative effect is stronger for heavy users of the removed products. These results contribute to the literature by highlighting the detrimental consequences product delisting has on brands. Manufacturers should be alert of retailers' delisting requests and prepare mitigation solutions to overcome the negative influence on their brands.

Book Journal of Marketing

Download or read book Journal of Marketing written by and published by . This book was released on 1985 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Book The Product Abandonment Decision

    Book Details:
  • Author : Douglas M. Lambert
  • Publisher : Montvale, N.J. : National Association of Accountants ; Hamilton, Ont. : Society of Management Accountants of Canada
  • Release : 1985
  • ISBN :
  • Pages : 196 pages

Download or read book The Product Abandonment Decision written by Douglas M. Lambert and published by Montvale, N.J. : National Association of Accountants ; Hamilton, Ont. : Society of Management Accountants of Canada. This book was released on 1985 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Management Decision

Download or read book Management Decision written by and published by . This book was released on 1983 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in 1971, includes Management decision monograph which is published in separately bound issues but continues the page numbering of Management decision.

Book An Empirical Investigation of the Factors Affecting Formality  Sophistication and Structure of Product Elimination Programs in Manufacturing Firms

Download or read book An Empirical Investigation of the Factors Affecting Formality Sophistication and Structure of Product Elimination Programs in Manufacturing Firms written by Ramaswamy Viswanathan and published by . This book was released on 1982 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Journal of General Management

Download or read book Journal of General Management written by and published by . This book was released on 1983 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Federal Trade Commission Decisions

Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1935 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: