Download or read book The Proceedings of the 1992 Conference of the American Academy of Advertising written by Leonard N. Reid and published by Amer Academy of Advertising. This book was released on 1992-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1988 Conference of the American Academy of Advertising written by John D. Leckenby and published by Amer Academy of Advertising. This book was released on 1988-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1998 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 1998-01-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1995 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1995-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1992 Academy of Marketing Science AMS Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Proceedings of the 1990 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1990-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1982 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by American Academy of Advertising. This book was released on 1982 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 2000 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 2001 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 2001-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1989 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1989-01-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1991 Conference of the American Academy of Advertising written by Rebecca H. Holman and published by Amer Academy of Advertising. This book was released on 1991-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1986 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1986-01-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 2004 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1985 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 1985-01-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1996 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1996 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crowded Airwaves written by James A. Thurber and published by Rowman & Littlefield. This book was released on 2001-09-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
Download or read book Advances in Advertising Research and Management written by American Academy of Advertising and published by American Academy of Advertising. This book was released on 1979-01-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
