Download or read book The Proceedings of the 1985 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 1985-01-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Proceedings of the 1988 Conference of the American Academy of Advertising written by John D. Leckenby and published by Amer Academy of Advertising. This book was released on 1988-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Annual Conference of the American Academy of Advertising written by American Academy of Advertising and published by . This book was released on 1975 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1995 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1995-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Proceedings of the Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic Competitive Analysis in Marketing written by Steffen Jorgensen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.
Download or read book On premise Signs as Storefront Marketing Devices and Systems written by Charles R. Taylor and published by . This book was released on 2005 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Demystifying Serials Cataloging written by Fang Huang Gao and published by Bloomsbury Publishing USA. This book was released on 2012-10-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential reference teaches library staff how to handle the most common and confusing problems in serials cataloging by providing clear examples, practice exercises, and helpful advice based on experience. Serials cataloging can be an overwhelming task that frustrates even the most seasoned professional. This book provides simple guidance and real-world examples to illustrate best practices in serials cataloging. Demystifying Serials Cataloging: A Book of Examples is a reliable reference for learning how to catalog serials or improve cataloging skills. The book covers important elements of descriptive cataloging of serial publications such as explanations, sample records, applicable cataloging rules, and images of the serials. Examples demonstrate best practices and guidelines from the industry's leading cataloging standards including Anglo-American Cataloguing Rules: Second Revised Edition; CONSER Cataloging Manual; Library of Congress Rule Interpretation; and OCLC Bibliographic Formats and Standards. Each chapter contains helpful practice exercises to ensure understanding and reinforce learning.
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Download or read book The Proceedings of the 1986 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1986-01-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Theory written by Carl H. Botan and published by Routledge. This book was released on 2017-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Download or read book Indiana University Libraries Bloomington Serials Holdings 1985 written by Indiana University. Libraries and published by . This book was released on 1985 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1998 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 1998-01-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Serial Titles written by and published by . This book was released on 1990 with total page 2106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proceedings of the 1990 Conference of the American Academy of Advertising written by American Academy of Advertising and published by Amer Academy of Advertising. This book was released on 1990-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
