Download or read book Marketing of High technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Download or read book Small High Technology Firms and Innovation written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Investigations and Oversight and published by . This book was released on 1981 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Problems of Small High technology Firms written by William L. Stewart and published by . This book was released on 1981 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Technology Based Firms in the New Millennium written by Ray Oakey and published by Emerald Group Publishing. This book was released on 2010-12-13 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of the best papers presented at the High Technology Small Firm (HTSF) Conference held in the UK at Manchester Business School in June 2007. It includes chapters that are devoted to the critical problems of HTSF financing, comprising two contributions from the UK and from Sweden, the Irish Republic, Italy, and Belgium.
Download or read book Navigating Innovation written by Benoit Gailly and published by Springer. This book was released on 2018-05-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a companion website (www.NavigatingInnovation.org), this is an easy dip in, dip out guide with a focus on successful execution. Navigating Innovation is a one-stop-shop, giving you a deeper understanding of the core concepts and tools to capture the right opportunities for your business.
Download or read book Small High Technology Firms Inventors and Innovation written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Investigations and Oversight and published by . This book was released on 1981 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation and Commercialization of Emerging Technologies written by and published by Office of Technology Assessment. This book was released on 1995 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological innovation is essential to the future well-being of the United States. The ability of the nation to sustain economic growth, increase its standard of living, and improve human health and the environment depends, in many ways, on its success in developing and commercializing new products, processes, and services. The growing capabilities of competitors in Europe, Asia, and elsewhere around the world increasingly challenge the ability of U.S. firms to convert the nation's science and technology base into a competitive advantage. Such concerns have prompted much debate about the proper role of government in encouraging innovation and the commercialization of new technologies. To date, however, the debate has been hampered by an incomplete understanding of the ways in which firms develop and market new products, processes, and services and the barriers they must overcome in the process.
Download or read book Commercialisation and Innovation Strategy in Small Firms written by Tim Mazzarol and published by Springer Nature. This book was released on 2022-06-30 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Download or read book Managing Open Innovation in SMEs written by Wim Vanhaverbeke and published by Cambridge University Press. This book was released on 2017-05-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.
Download or read book Building Competitive Firms written by Ijaz Nabi and published by World Bank Publications. This book was released on 2002-01-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printed on Demand. Limited stock is held for this title. If you would like to order 30 copies or more please contact [email protected] Contact [email protected], if currently unavailable. Building Competitive Firms: Incentives and Capabilities explains how firms become competitive in language suitable for both technical and non-technical readers. A simple analytical framework integrates elements such as competition policy, corporate governance, foreign direct investment, innovation readiness, intellectual property rights, e-commerce and supply chain management. These 'behind-the-border' elements are pivotal to shaping the investment climate in any country and enhancing the benefits of trade liberalization. Each of these themes is discussed in detail with a focus on policy design and international best practice in implementation.
Download or read book Innovation written by United States. Congress. House. Committee on Science and Technology and published by . This book was released on 1980 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation Revisited written by United States. Congress. House. Committee on Small Business and published by . This book was released on 1982 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessment Activities written by United States. Congress. Office of Technology Assessment and published by . This book was released on 1987 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book High technology Clusters Networking and Collective Learning in Europe written by David Keeble and published by Routledge. This book was released on 2017-11-22 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: This text presents a study of collective learning, networking and high-technology regions in Europe. It first provides an overview of the subject area, then goes on to discuss topics such as the role of inter-SME networking and collective learning processes in European high-technology milieux.
Download or read book Risk and Innovation written by National Academy of Engineering and published by National Academies Press. This book was released on 1995-12-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller, technically-oriented companies often assume types of risk (and an amount of risk) that is not often tolerated by large companies. In the United States both consumers and companies depend on smaller, high-tech companies to explore the commercial application of technology in potential, emerging, and small markets. This book, through comparison of six industries in which small companies play a critical role, explores the principal economic function of small, high-tech companies--to probe, explore, and sometimes develop the frontiers of the U.S. economy in search of unrecognized or otherwise ignored opportunities for economic growth and development.
Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
