Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Download or read book Inland Printer American Lithographer written by and published by . This book was released on 1928 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reputation written by Charles J. Fombrun and published by Harvard Business Review Press. This book was released on 1996 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Download or read book Media Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Download or read book Genealogy of the Descendants of John Eliot apostle to the Indians 1598 1905 written by Wilimena Hannah Eliot Emerson and published by . This book was released on 1905 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Encyclopaedia of Printing written by John Luther Ringwalt and published by . This book was released on 1871 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Athenaeum and Literary Chronicle written by James Silk Buckingham and published by . This book was released on 1883 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Editor Publisher written by and published by . This book was released on 1926 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gleason s Pictorial Drawing room Companion written by and published by . This book was released on 1855 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Our Master s Voice Advertising written by James Rorty and published by READ BOOKS. This book was released on 2008-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Download or read book History of Windham County Connecticut 1600 1760 written by Ellen Douglas Larned and published by . This book was released on 1874 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper and Periodical Publishing Industry in Illinois from 1880 to 1915 written by Frederic Arthur Russell and published by . This book was released on 1916 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Success Magazine written by and published by . This book was released on 1904 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fourth Estate written by and published by . This book was released on 1920 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Individualist Review written by Milton Friedman and published by . This book was released on 1981-05 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over its life the Review printed seminal writing on free market and conservative topics by remarkably mature students and by Russell Kirk, Ludwig von Mises, George Stigler, Benjamin Rogge, and other already established men. What characterized the Review writers was their rigor of thought and concern for principles, features that coexist naturally. —Chronicles Initially sponsored by the University of Chicago Chapter of the Intercollegiate Society of Individualists, the New Individualist Review was more than the usual "campus magazine." It declared itself "founded in a commitment to human liberty." Between 1961 and 1968, seventeen issues were published which attracted a national audience of readers. Its contributors spanned the libertarian-conservative spectrum, from F. A. Hayek and Ludwig von Mises to Richard M. Weaver and William F. Buckley, Jr. In his introduction to this reprint edition, Milton Friedman—one of the magazine's faculty advisors—writes that the Review set "an intellectual standard that has not yet, I believe, been matched by any of the more recent publications in the same philosophical tradition.