Download or read book The Practice of Market Research written by Yvonne McGivern and published by Pearson Education. This book was released on 2009 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sampling 9.

Download or read book The Practice of Market and Social Research written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

Download or read book The Practice of Market and Social Research written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2003 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings. The Practice of Market and Social Research has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the course syllabus in full and provides examples of both market and social research.

Download or read book The Practice of Market Research eBook written by Yvonne McGivern and published by Pearson Higher Ed. This book was released on 2013-05-20 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.

Download or read book The Practice of Market Research written by Yvonne McGivern and published by Pearson Higher Ed. This book was released on 2021-10-04 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights’ draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, University of Kent Marketing research clearly explained as a professional practice - with practical advice on issues to consider and ways forward - and as an academic discipline with methodological and theoretical concerns. Dr Philippa Ward, Reader in Services Marketing, University of Gloucestershire About the author: Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods at Queen’s University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research Practice. Pearson, the world’s learning company.

Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Download or read book Practice of Market and Social Research an Introduction with Marketing Research Generic Occ Pin Card written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2004-09-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Practice of Social Research written by Earl R. Babbie and published by Wadsworth Publishing Company. This book was released on 2001 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this edition of the most comprehensive, authoritative research methods text on the market, Earl Babbie offers the most cutting-edge and thorough revision ever. The new edition retains the strengths that made it the best-selling text in the market while seamlessly integrating qualitative material throughout and adding an additional chapter on Qualitative Data Analysis (13). The book is known for being straightforward, with a broad set of topics. It has great illustrations, comprehensive overviews, detailed discussions, brief outlines, and a concrete, well-defined chapter structure. Its reputation for being very readable continues through its use of minimum jargon and math, along with use of humor throughout.

Download or read book Valuepack the Practice of Market and Social Research written by Yvonne Mcgivern and published by Financial Times/Prentice Hall. This book was released on 2007-12-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Value Pack consists of The Practice of Market and Social Research: An Introduction, 2/e by McGivern and Research Methods for Business Students, 4/e by Saunders/Thornhill/Lewis; 1/e (ISBN: 9781405888035)

Download or read book Key Concepts in Social Research written by Geoff Payne and published by SAGE. This book was released on 2004-03-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.

Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

Download or read book Market Intelligence written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.

Download or read book Valuepack the Practice of Market and Social Research written by Yvonne Mcgivern and published by Financial Times/Prentice Hall. This book was released on 2007-10-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Value Pack consists of The Practice of Market and Social Research: An Introduction, 2/e by McGivern and How to Write Dissertations and Project Reports, 1/e by McMillan/Weyers; 1/e (ISBN: 9781405882941)

Download or read book The Handbook of Online and Social Media Research written by Ray Poynter and published by John Wiley & Sons. This book was released on 2010-08-27 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research." —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you." —Reg Baker, President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force." —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Download or read book The Practice of Social Research written by Earl R. Babbie and published by Oxford University Press, USA. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the first time in a South African edition, Earl Babbie's popular "The practice of social research" is the essential source for research theory and methods. - The main methodological approaches used in the social sciences are comprehensively covered - Specific methods and techniques used in such areas as sampling, questionnaire construction and data anlysis are discussed in detail - The informal style, concrete examples and down-to-earth metaphors make abstract theory easily understandable - A balanced coverage of qualitative approaches helps the user employ both techniques in his or her research. This is a vital text for students at a senior undergraduate and postgraduate levels who wish to become proficient researchers.

Download or read book The Practice of Social Research written by Earl Babbie and published by Cengage Learning. This book was released on 2009-02-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Known throughout academia as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, 12th Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling text emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today, and answering questions about research methods--such as how to conduct online surveys and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH gives students the tools they need to apply research concepts practically, as both researchers and consumers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.