Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1970 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cumulative list of works represented by Library of Congress printed cards.
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book How Advertising Works written by John Philip Jones and published by SAGE Publications, Incorporated. This book was released on 1998-06-17 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Download or read book Marketing and Research Today written by and published by . This book was released on 1993 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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