Download or read book Digital Marketing in an AI World written by Frederick Vallaeys and published by . This book was released on 2019-05-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI and other digital marketing technology can and cannot do- How agency owners can reposition their business in the current environment- New skillsets to develop or look for in potential new hires- Four essential roles digital marketing professionals will continue to play in the future- And moreData isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you'll be leveraging AI, not competing with it.

Download or read book Ponderings of a PPC Professional written by Kirk Williams and published by . This book was released on 2020-10-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all who ponder are lost. This is a unique PPC book, in that it does not primarily consist of Pay-Per-Click tactics or technical aspects of account creation and management (the what), but rather the framework of philosophy (the why). Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the reader is just beginning in the world of PPC, or is a tried and true expert hoping to find new insights into common problems, Ponderings of a PPC Professional is worth the investment.

Download or read book The PPC Agency Book written by Christian Banach and published by Agency Growth Events. This book was released on 2023-09-28 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PPC Agency Book covers a comprehensive overview of the PPC marketing industry, examining all aspects, from strategy to execution. It highlights the challenges agencies face and offers guidance on how best to approach them.

Download or read book Pay Per Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Download or read book Ultimate Guide to Pay Per Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Download or read book Ask The PPC Manager Self Managing Google Ads That Make Money Without Agency Fees written by David Rothwell and published by . This book was released on 2020-10-09 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ask The PPC Manager" showcases the Clicks to Money(TM) system - self-managing Google Ads that make as much money as possible, as fast as possible, for as long as possible, with as little work as possible, for months or years, without paying agency fees. It is the insider exposé which busts every myth going about Google Ads and the pay-per-click industry. "The world standard in Pay Per Click" - Perry Marshall, 'Ultimate Guide to Google Ads' Money doesn't lie This view is largely heretical in the digital industry. But this is data, not opinion. And money doesn't lie. For the past 15 years, I've seen business owners and PPC Managers make little or no money from Google Ads. All you see is the money you spend, not the money you make. And some agencies charge a percentage of your ad spend, so they make money even if you don't. If this makes you feel angry and frustrated, this book is for you. "Google Ads helped us build, grow, and sell our company" "Ask The PPC Manager" is a real $21.34m, 19X ROI, 15X business-growth-to-exit, ten year case study told in a fictional setting, inspired by "Built to Sell" by John Warrillow. The owner grew his business every year for ten years, hired more staff, increased his ad spend, bought out two competitors, and sold to an international operator. Could that be your business? "Your PPC campaigns are worthless" This is the story of a fictional airport transfer company and PPC Manager Charlie. The business is successful, but Charlie now has a problem, with responsibility for selling more seat bookings, making more money, and out-selling their rivals. He finds he has no idea how to build, measure, manage, and scale PPC campaigns, and integrate them into the business and finances to make money. He is on a deadline, realizes he needs help, and as the story unfolds he is given permission to hire an experienced consultant to turn the campaigns around. Clicks to Money Charlie finds Joshua, a Google Ads PPC author and consultant, who lays out an easy to follow plan that enables them to finally make money from their PPC campaigns and transform their business. Many PPC managers build their campaigns backwards. Campaigns actually come last. Your business is numbers. Your PPC campaigns are numbers. Making PPC make money is just math. The key is that the underlying principles behind self-managing PPC campaigns that make money meet three criteria: - It is a learnable skill. When properly understood, architected and built correctly, and with sufficient sales volumes, campaigns can become largely self-managing for months or even years - It makes money, delivering sales and revenue even while you sleep - It is repeatable and scalable, allowing your business to become "Fully Booked" should you choose, or to grow for as long as demand does Like Charlie, readers can apply the powerful PPC strategies in this book to finally make self-managing Google Ads campaigns which make money without them, and without agency fees. Here's the simple secret to making PPC make money - Track online conversions, sales and revenue - Know your business numbers - Target your buyers - Do the math Free PPC Money Audit(TM) If you qualify, you will also receive the FREE PPC Money Audit(TM) with the author. Many PPC managers offer free audits, but they only look at how your campaigns are spending money, not how they should be making money. One client wasted almost $48,000 on mobile clicks with no sales, and was saving almost $4,000 a month after the audit. If you hate paying Google, "Ask The PPC Manager" is your new 'must-read'. Scroll to the top and click the "Buy Now" button.

Download or read book PPC Made Simple written by Michael H. Fleischner and published by SEO Made Simple. This book was released on 2010-05-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Join Or Die written by Patrick Gilbert and published by . This book was released on 2020-11-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

Download or read book Advanced Google AdWords written by Brad Geddes and published by John Wiley & Sons. This book was released on 2012-03-30 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Download or read book THE AGENCY written by Luca Senatore and published by . This book was released on 2019-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you build a truly remarkable agency business that wins and keeps clients? In THE AGENCY: BUILD - GROW - REPEAT, you'll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff), from sales, marketing, recruitment and everything in between.

Download or read book Becoming A Digital Marketer Gaining the Hard Soft Skills for a Tech Driven Marketing Career written by Anya Gildner and published by Baltika Press. This book was released on 2019-03-18 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Download or read book Ultimate Guide to Amazon Advertising written by Timothy P. Seward and published by Entrepreneur Press. This book was released on 2019-05-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning

Download or read book AdWords For Dummies written by Howie Jacobson and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Download or read book The Beginner s Guide To Google Ads written by Anya Gildner and published by Baltika Press. This book was released on 2019-06-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original Beginner's Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you'll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads. In this book, you will learn the following: Keyword Research & Analysis For PPC Building a Google Ads Campaign Conversion Optimization & UX Analytics & Measuring PPC Results Google Ads Management & Optimization Automation & The Future Of PPC Privacy & Advertising About The Author Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate.