Download or read book The Powerful Publicity Prescription written by Lilian Sue and published by In Retrospect Writing Services. This book was released on 2024-06-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you through how to recognize and push past limiting beliefs such as fear, anxiety and imposter syndrome to develop a resilient and positive mindset for PR and marketing. From its intriguing history to the powerful impact of media relations, you'll receive invaluable step by step guidance on how to develop each element of a successful, global PR campaign to reach your goals.
Download or read book Disability and the Media written by Charles A. Riley, II and published by UPNE. This book was released on 2012-09-04 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist's passionate expose of the media's portrayal of the disabled.
Download or read book Discovery Guidebook PR Glossary written by Lilian Sue and published by In Retrospect Writing Services. This book was released on 2024-06-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription! You'll learn how to define and harness some of the most popular public relations industry terms to elevate your PR campaigns to the next level, and achieve your goals on a consistent, long term basis in a sustainable way.
Download or read book Prescription for the People written by Fran Quigley and published by Cornell University Press. This book was released on 2017-11-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Prescription for the People, Fran Quigley diagnoses our inability to get medicines to the people who need them and then prescribes the cure. He delivers a clear and convincing argument for a complete shift in the global and U.S. approach to developing and providing essential medicines—and a primer on how to make that change happen. Globally, 10 million people die each year because they are unable to pay for medicines that would save them. The cost of prescription drugs is bankrupting families and putting a strain on state and federal budgets. Patients’ desperate need for affordable medicines clashes with the core business model of the powerful pharmaceutical industry, which maximizes profits whenever possible. It doesn’t have to be this way. Patients and activists are aiming to make all essential medicines affordable by reclaiming medicines as a public good and a human right, instead of a profit-making commodity. In this book, Quigley demystifies statistics and terminology, offers solutions to the problems that block universal access to medicines, and provides a road map for activists wanting to make those solutions a reality.
Download or read book Powerful Medicines written by Jerry Avorn, M.D. and published by Vintage. This book was released on 2008-12-10 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you believe that the latest blockbuster medication is worth a premium price over your generic brand, or that doctors have access to all the information they need about a drug’s safety and effectiveness each time they write a prescription, Dr. Jerry Avorn has some sobering news. Drawing on more than twenty-five years of patient care, teaching, and research at Harvard Medical School, he shares his firsthand experience of the wide gap in our knowledge of the effectiveness of one medication as compared to another. In Powerful Medicines, he reminds us that every pill we take represents a delicate compromise between the promise of healing, the risk of side effects, and an increasingly daunting price. The stakes on each front grow higher every year as new drugs with impressive power, worrisome side effects, and troubling costs are introduced. This is a comprehensive behind-the-scenes look at issues that affect everyone: our shortage of data comparing the worth of similar drugs for the same condition; alarming lapses in the detection of lethal side effects; the underuse of life-saving medications; lavish marketing campaigns that influence what doctors prescribe; and the resulting upward spiral of costs that places vital drugs beyond the reach of many Americans. In this engagingly written book, Dr. Avorn asks questions that will interest every consumer: How can a product judged safe by the Food and Drug Administration turn out to have unexpectedly lethal side effects? Why has the nation’s drug bill been growing at nearly 20 percent per year? How can physicians and patients pick the best medication in its class? How do doctors actually make their prescribing decisions, and why do those decisions sometimes go wrong? Why do so many Americans suffer preventable illnesses and deaths that proper drug use could have averted? How can the nation gain control over its escalating drug budget without resorting to rationing or draconian governmental controls? Using clinical case histories taken from his own work as a practitioner, researcher, and advocate, Dr. Avorn demonstrates the impressive power of the well-conceived prescription as well as the debacles that can result when medications are misused. He describes an innovative program that employs the pharmaceutical industry’s own marketing techniques to reduce use of some of the most overprescribed and overpriced products. Powerful Medicines offers timely and practical advice on how the nation can improve its drug-approval process, and how patients can work with doctors to make sure their prescriptions are safe, effective, and as affordable as possible. This is a passionate and provocative call for action as well as a compelling work of clear-headed science.
Download or read book Druggists Circular written by and published by . This book was released on 1907 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The DIY Guide to Powerful Publicity written by Moi Ali and published by . This book was released on 2006 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few people have formal copywriting training, yet many are required to write powerful publicity material of one sort or another. Condensing years of the author's experience, this book aims to give them the training they never had.
Download or read book Poverty and Psychology written by Stuart C. Carr and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is constituted of a collection of leading contributions, each focusing on understanding the global dynamics of poverty and wealth together, from a psychological (particularly social psychological) perspective. It is one of few (if any) books on the subject that combines psychological theory and research with community development and practice.
Download or read book Media Literacy written by W. James Potter and published by SAGE. This book was released on 2008 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages - which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.
Download or read book Vitamin C and Cancer written by Evelleen Richards and published by Springer. This book was released on 1991-06-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the development and rejection of vitamin C as a treatment for cancer, this text also explores the evaluation process of such a contentious treatment. Based on social, economic and financial considerations, it sees these decisions as political rather than objective assessments.
Download or read book Psychiatric Drugs written by Jim Read and published by Bloomsbury Publishing. This book was released on 2009-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 million psychiatric drugs are prescribed in England every year. This lively and provocative overview provides the most complete examination to date of the lived experience of taking psychiatric drugs. The book examines the consequences of long-term psychiatric drug use from the perspectives of people who have taken them and tried coming off them. It draws out the tensions between patients and professionals about medication and offers examples of how to resolve these constructively. Based on extensive UK research, this book includes exploration of: - Current practice in the use of psychiatric drugs - The varied experiences of people who take them - The debate over effectiveness - What service users perceive as both good and bad practice by health professionals - The different experiences of people from black and minority ethnic communities Timely and topical as well as clear and accessible, this book is essential reading for students, educators, practitioners and service users in the fields of psychiatry, mental health, social work and counselling.
Download or read book Investigating Social Problems written by A. Javier Trevino and published by SAGE Publications. This book was released on 2017-12-21 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: A. Javier Treviño, working with a panel of experts, thoroughly examines all aspects of social problems, providing a contemporary and authoritative introduction to the field. Each chapter is written by a specialist on that particular topic and the unique, contributed format ensures that the research and examples provided are the most current and relevant available. The text is framed around three major themes: intersectionality (the interplay of race, ethnicity, class, and gender), the global scope of many problems, and how researchers take an evidence-based approach to studying problems.
Download or read book Remaking the American Patient written by Nancy Tomes and published by UNC Press Books. This book was released on 2016-01-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.
Download or read book Communication Skills in Pharmacy Practice written by Robert S. Beardsley and published by Lippincott Williams & Wilkins. This book was released on 2007-01-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition of Communication Skills in Pharmacy Practice helps pharmacy and pharmacy technician students learn the principles, skills, and practices that are the foundation for clear communication and the essential development of trust between them and their future patients. This text's logical organization guides students from theory and basic principles to practical skills development to the application of those skills in everyday encounters. Sample dialogues show students how to effectively communicate and practical exercises fine tune their communication skills in dealing with a variety of sensitive situations that arise in pharmacy practice NEW TO THE FIFTH EDITION: New Pharmacy and Pharmacy Technician Instructor's Manuals available on the textbook's thePoint site help faculty administer and deliver their courses. New chapter on medication safety and communication skills (Chapter 9) offers strategies to reduce medication errors and protect patient safety. New chapter on electronic communication in healthcare (Chapter 13) provides guidelines to avoid common misunderstandings via email and the Internet. Expanded coverage of communication skills and interprofessional collaboration (Chapter 12) helps students learn how to effectively interact with other members of the healthcare team New photographs, illustrations, and tables visually engage students and enhance learning and retention of important concepts.
Download or read book Unhealthy Pharmaceutical Regulation written by C. Davis and published by Springer. This book was released on 2013-11-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to examine how effectively American and supranational EU governments have regulated innovative pharmaceuticals during the last 30 years regarding public health. It explains why pharmaceutical regulation has been misdirected by commercial interests and misconceived ideologies.
Download or read book Encyclopedia of Biopharmaceutical Statistics Four Volume Set written by Shein-Chung Chow and published by CRC Press. This book was released on 2018-09-03 with total page 4031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition in 2000, there has been an explosive growth of literature in biopharmaceutical research and development of new medicines. This encyclopedia (1) provides a comprehensive and unified presentation of designs and analyses used at different stages of the drug development process, (2) gives a well-balanced summary of current regulatory requirements, and (3) describes recently developed statistical methods in the pharmaceutical sciences. Features of the Fourth Edition: 1. 78 new and revised entries have been added for a total of 308 chapters and a fourth volume has been added to encompass the increased number of chapters. 2. Revised and updated entries reflect changes and recent developments in regulatory requirements for the drug review/approval process and statistical designs and methodologies. 3. Additional topics include multiple-stage adaptive trial design in clinical research, translational medicine, design and analysis of biosimilar drug development, big data analytics, and real world evidence for clinical research and development. 4. A table of contents organized by stages of biopharmaceutical development provides easy access to relevant topics. About the Editor: Shein-Chung Chow, Ph.D. is currently an Associate Director, Office of Biostatistics, U.S. Food and Drug Administration (FDA). Dr. Chow is an Adjunct Professor at Duke University School of Medicine, as well as Adjunct Professor at Duke-NUS, Singapore and North Carolina State University. Dr. Chow is the Editor-in-Chief of the Journal of Biopharmaceutical Statistics and the Chapman & Hall/CRC Biostatistics Book Series and the author of 28 books and over 300 methodology papers. He was elected Fellow of the American Statistical Association in 1995.
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
