Download or read book The Power of Unpopular written by Erika Napoletano and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Download or read book Unpopular Privacy written by Anita Allen and published by Oxford University Press. This book was released on 2011-10-17 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the government stick us with privacy we don't want? It can, it does, and according to Anita L. Allen, it may need to do more of it. Privacy is a foundational good, Allen argues, a necessary tool in the liberty-lover's kit for a successful life. A nation committed to personal freedom must be prepared to mandate privacy protections for its people, whether they eagerly embrace them or not. This unique book draws attention to privacies of seclusion, concealment, confidentiality and data-protection undervalued by their intended beneficiaries and targets--and outlines the best reasons for imposing them. Allen looks at laws designed to keep website operators from collecting personal information, laws that force strippers to wear thongs, and the myriad employee and professional confidentiality rules--including insider trading laws--that require strict silence about matters whose disclosure could earn us small fortunes. She shows that such laws recognize the extraordinary importance of dignity, trust and reputation, helping to preserve social, economic and political options throughout a lifetime.
Download or read book Unpopular Culture written by Martin Lüthe and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.
Download or read book The Un Popular Vote written by Jasper Sanchez and published by HarperCollins. This book was released on 2021-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Red, White, & Royal Blue meets The West Wing in Jasper Sanchez’s electric and insightful #ownvoices YA debut, chronicling a transmasculine student’s foray into a no-holds-barred student body president election against the wishes of his politician father. Optics can make or break an election. Everything Mark knows about politics, he learned from his father, the Congressman who still pretends he has a daughter and not a son. Mark has promised to keep his past hidden and pretend to be the cis guy everyone assumes he is. But when he sees a manipulatively charming candidate for student body president inflame dangerous rhetoric, Mark risks his low profile to become a political challenger. The problem? No one really knows Mark. He didn’t grow up in this town, and his few friends are all nerds. Still, thanks to Scandal and The West Wing, they know where to start: from campaign stops to voter polling to a fashion makeover. Soon Mark feels emboldened to engage with voters—and even start a new romance. But with an investigative journalist digging into his past, a father trying to silence him, and the bully frontrunner standing in his way, Mark will have to decide which matters most: perception or truth, when both are just as dangerous. “Mind-bogglingly good. This is a novel that every teen needs.” —Kacen Callender, author of Felix Ever After "Charming, stunning, and unapologetically queer." —Mason Deaver, bestselling author of I Wish You All the Best and The Ghosts We Keep
Download or read book The Power Notebooks written by Katie Roiphe and published by Simon and Schuster. This book was released on 2020-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katie Roiphe, culture writer and author of The Morning After, shares a “beautifully written” (The New York Times Book Review) “astute memoir [that] reverberates with rich prose, crisp pacing, and self-compassion” (Publishers Weekly) and an essential discussion of how strong women experience their power. Told in a series of notebook entries, Roiphe weaves her often fraught personal experiences with divorce, single motherhood, and relationships with insights into the lives and loves of famous writers such as Sylvia Plath and Simone de Beauvoir. She dissects the way she and other ordinary, powerful women have subjugated their own power time and time again, and she probes brilliantly at the tricky, uncomfortable question of why. “Although Ms. Roiphe seems to be exposing her vulnerabilities here, she is actually, once again, demonstrating her unique brand of fearlessness” (The Wall Street Journal). The Power Notebooks is Roiphe’s most vital, thought-provoking, and emotionally intimate work yet.
Download or read book ILLBORN written by Daniel T. Jackson and published by Troubador Publishing Ltd. This book was released on 2021-05-28 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long ago, The Lord Aiduel emerged from the deserts of the Holy Land, possessed with divine powers. He used these to forcibly unify the peoples of Angall, before His ascension to heaven.
Download or read book Populism s Power written by Laura Grattan and published by Oxford University Press. This book was released on 2016-01-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uprisings such as the Tea Party and Occupy Wall Street signal a resurgence of populist politics in America, pitting the people against the establishment in a struggle over control of democracy. In the wake of its conservative capture during the Nixon and Reagan eras, and given its increasing ubiquity as a mainstream buzzword of politicians and pundits, democratic theorists and activists have been eager to abandon populism to right-wing demagogues and mega-media spin-doctors. Decades of liberal scholarship have reinforced this shift, turning the term "populism" into a pejorative in academic and public discourse. At best, they conclude that populism encourages an "empty" wish to express a unified popular will beyond the mediating institutions of government; at worst, it has been described as an antidemocratic temperament prone to fomenting backlash against elites and marginalized groups. Populism's Power argues that such routine dismissals of populism reinforce liberalism as the end of democracy. Yet, as long as democracy remains true to its meaning, that is, "rule by the people," democratic theorists and activists must be able to give an account of the people as collective actors. Without such an account of the people's power, democracy's future seems fixed by the institutions of today's neoliberal, managerial states, and not by the always changing demographics of those who live within and across their borders. Laura Grattan looks at how populism cultivates the aspirations of ordinary people to exercise power over their everyday lives and their collective fate. In evaluating competing theories of populism she looks at a range of populist moments, from cultural phenomena such as the Chevrolet ad campaign for "Our Country, Our Truck," to the music of Leonard Cohen, and historical and contemporary populist movements, including nineteenth-century Populism, the Tea Party, broad-based community organizing, and Occupy Wall Street. While she ultimately expresses ambivalence about both populism and democracy, she reopens the idea that grassroots movements--like the insurgent farmers and laborers, New Deal agitators, and Civil Rights and New Left actors of US history--can play a key role in democratizing power and politics in America.
Download or read book Between the World and Me written by Ta-Nehisi Coates and published by One World. This book was released on 2015-07-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.
Download or read book Acting with Power written by Deborah Gruenfeld and published by Currency. This book was released on 2020-04-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A refreshing and enlightening new perspective on what it means to be powerful.”—Susan Cain, bestselling author of Quiet We all know what it looks like to use power badly. But how much do we really know about how to use power well? There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power. Although we all feel powerless sometimes, we have more power than we tend to believe. Power exists in every relationship, not just at the top of big institutions. It isn’t merely a function of status or hierarchy, either. It’s about how much we are needed and how well we take care of other people. We often assume that power flows to those with the loudest voice or the most commanding presence. But, in fact, true power is often much quieter and more deferential than we realize. Moreover, it’s not just how much power we have but how we use it that determines how powerful we actually are. Actors aren’t the only ones who play roles for a living. We all make choices about how to use the power that comes with our given circumstances. We aren’t always cast in the roles we desire—or the ones we feel prepared to play. Some of us struggle to step up and be taken more seriously, while others have trouble standing back and ceding the spotlight. In Acting with Power, Deborah Gruenfeld shows how we can get more comfortable with power by adopting an actor’s mindset. Because power isn’t a personal attribute. It’s a part we play in someone else’s story.
Download or read book Unpopular Essays written by Bertrand Russell and published by Routledge. This book was released on 2020-04-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume of essays Bertrand Russell is concerned to combat, in one way or another, the growth of dogmatism, whether of the Right or of the Left, which has hitherto characterised our tragic century. This serious purpose inspires them even if, at times, they seem flippant; for those who are solemn and pontifical. In subject they range from Philosophy for the Layman, The Functions of a Teacher, and The Future of Mankind to an Outline of Intellectual Rubbish, Ideas that have helped Mankind and Ideas that have Harmed Mankind.
Download or read book How to Get Rid of a President written by David Priess and published by PublicAffairs. This book was released on 2019-11-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid political history of the schemes, plots, maneuvers, and conspiracies that have attempted--successfully and not--to remove unwanted presidents To limit executive power, the founding fathers created fixed presidential terms of four years, giving voters regular opportunities to remove their leaders. Even so, Americans have often resorted to more dramatic paths to disempower the chief executive. The American presidency has seen it all, from rejecting a sitting president's renomination bid and undermining their authority in office to the more drastic methods of impeachment, and, most brutal of all, assassination. How to Get Rid of a President showcases the political dark arts in action: a stew of election dramas, national tragedies, and presidential departures mixed with party intrigue, personal betrayal, and backroom shenanigans. This briskly paced, darkly humorous voyage proves that while the pomp and circumstance of presidential elections might draw more attention, the way that presidents are removed teaches us much more about our political order.
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Download or read book Unpopular Sovereignty written by Luise White and published by University of Chicago Press. This book was released on 2015-03-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A truly satisfactory history of Rhodesia, one that takes into account both the African history and that of the whites, has never been written. That is, until now. In this book Luise White highlights the crucial tension between Rhodesia as it imagined itself and Rhodesia as it was imagined outside the country. Using official documents, novels, memoirs, and conversations with participants in the events taking place between 1965, when Rhodesia unilaterally declared independence from Britain, and 1980 when indigenous African rule was established through the creation of the state of Zimbabwe, White reveals that Rhodesians represented their state as a kind of utopian place where white people dared to stand up for themselves and did what needed to be done. It was imagined to be a place vastly better than the decolonized dystopias to its north. In all these representations, race trumped all else including any notion of nation. Outside Rhodesia, on the other hand, it was considered a white supremacist utopia, a country that had taken its own independence rather than let white people live under black rule. Even as Rhodesia edged toward majority rule to end international sanctions and a protracted guerilla war, racialized notions of citizenship persisted. One man, one vote, became the natural logic of decolonization of this illegally independent minority-ruled renegade state. Voter qualification with its minutia of which income was equivalent to how many years of schooling, and how African incomes or years of schooling could be rendered equivalent to whites, illustrated the core of ideas about, and experiences of, racial domination. White s account of the politics of decolonization in this unprecedented historical situation reveals much about the general processes occurring elsewhere on the African continent."
Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Download or read book Black Power written by Richard Wright and published by Harper Collins. This book was released on 2010-07-06 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three extraordinary and impassioned nonfiction works by Richard Wright, one of America's premier literary giants of the twentieth century, together in one volume, with an introduction by Cornel West. “The time is ripe to return to [Wright’s] vision and voice in the face of our contemporary catastrophes and hearken to his relentless commitment to freedom and justice for all.” — Cornel West (from the Introduction) Black Power: A Record of Reactions in a Land of Pathos is Richard Wright’s chronicle of his trip to Africa’s Gold Coast before it became the free nation of Ghana. It speaks eloquently of empowerment and possibility, freedom and hope, and resonates loudly to this day. The Color Curtain: A Report on the Bandung Conference is a vital piece arguing for the removal of the color barrier and remains one of the key commentaries on the question of race in the modern era. “Truth-telling will perhaps always be unpopular and suspect, but in The Color Curtain . . . Wright did not hesitate to tell the truth as he saw it” (Amritjit Singh, Ohio University). White Man, Listen! is a stirring assortment of Wright’s essays on race, politics, and other social concerns close to his heart. It remains a work that “deserves to be read with utmost seriousness, for the attitude it expresses has an intrinsic importance in our times” (New York Times).
Download or read book Barracoon written by Zora Neale Hurston and published by HarperCollins. This book was released on 2018-05-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller • TIME Magazine’s Best Nonfiction Book of 2018 • New York Public Library’s Best Book of 2018 • NPR’s Book Concierge Best Book of 2018 • Economist Book of the Year • SELF.com’s Best Books of 2018 • Audible’s Best of the Year • BookRiot’s Best Audio Books of 2018 • The Atlantic’s Books Briefing: History, Reconsidered • Atlanta Journal Constitution, Best Southern Books 2018 • The Christian Science Monitor’s Best Books 2018 • “A profound impact on Hurston’s literary legacy.”—New York Times “One of the greatest writers of our time.”—Toni Morrison “Zora Neale Hurston’s genius has once again produced a Maestrapiece.”—Alice Walker A major literary event: a newly published work from the author of the American classic Their Eyes Were Watching God, with a foreword from Pulitzer Prize-winning author Alice Walker, brilliantly illuminates the horror and injustices of slavery as it tells the true story of one of the last-known survivors of the Atlantic slave trade—abducted from Africa on the last "Black Cargo" ship to arrive in the United States. In 1927, Zora Neale Hurston went to Plateau, Alabama, just outside Mobile, to interview eighty-six-year-old Cudjo Lewis. Of the millions of men, women, and children transported from Africa to America as slaves, Cudjo was then the only person alive to tell the story of this integral part of the nation’s history. Hurston was there to record Cudjo’s firsthand account of the raid that led to his capture and bondage fifty years after the Atlantic slave trade was outlawed in the United States. In 1931, Hurston returned to Plateau, the African-centric community three miles from Mobile founded by Cudjo and other former slaves from his ship. Spending more than three months there, she talked in depth with Cudjo about the details of his life. During those weeks, the young writer and the elderly formerly enslaved man ate peaches and watermelon that grew in the backyard and talked about Cudjo’s past—memories from his childhood in Africa, the horrors of being captured and held in a barracoon for selection by American slavers, the harrowing experience of the Middle Passage packed with more than 100 other souls aboard the Clotilda, and the years he spent in slavery until the end of the Civil War. Based on those interviews, featuring Cudjo’s unique vernacular, and written from Hurston’s perspective with the compassion and singular style that have made her one of the preeminent American authors of the twentieth-century, Barracoon masterfully illustrates the tragedy of slavery and of one life forever defined by it. Offering insight into the pernicious legacy that continues to haunt us all, black and white, this poignant and powerful work is an invaluable contribution to our shared history and culture.
Download or read book They Never Let a Crisis Go to Waste written by Jason Chaffetz and published by HarperCollins. This book was released on 2021-04-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-time New York Times bestselling author Jason Chaffetz is back to blow the lid off the Democrats’ attempts to spend unparalleled trillions and rewrite our election laws while never letting us get back to normal. Why did the left think they could solve the pandemic with burning cities, closed beaches, blue state budget bailouts, and mail-in ballots nobody asked for? The coronavirus has been a disaster for America, but it’s been an unprecedented opportunity for the left. In They Never Let a Crisis Goes to Waste, Jason Chaffetz delves into progressive efforts to leverage crises to force their priorities into law. Whether the crisis is legitimate, fabricated, or exaggerated, the solution is always the same: more government, less individual freedom, higher spending, higher taxes. He explores how disaster liberalism subjugates individual freedoms to political expediency in times of crisis, and how Republicans need to be ready for next time. Because when we allow government power to become unlimited in a crisis, the crises will become unlimited. Across the board, Democrat leaders exploited the pandemic to achieve their agenda, invoking disaster liberalism to justify unpopular and unconstitutional power grabs. Virginia Governor Ralph Northam signed a gun control bill on April 10—three weeks into pandemic—because he wouldn’t have to put up with tens of thousands of protestors. Wisconsin Governor Tony Evers announced he was making it a criminal offense to attend church or go to work, only to see his overreach struck down by the state supreme court. Nancy Pelosi rammed through a $3 trillion liberal wish list filled with proposals unrelated to COVID-19, that immediately died in the Senate. If not for the courts and local media, many of the Democrats’ schemes would have successfully been implemented. As it was, many were—and many of the most egregious violations of Americans’ rights were celebrated across the left. In They Never Let a Crisis Go to Waste, Chaffetz uncovers Democrats’ game plan and calls upon all Americans to protect ourselves against future incursions. If we don’t pay attention, the left will use every crisis to implement its radical plan, steadily eroding the freedoms we all hold dear. Only the American people have the power to stop the left’s next power grab, as Chaffetz shows in this powerful, thoroughly-researched call to action.
