Download or read book The Power of Social Media Magic written by Brittany Reese and published by . This book was released on 2017-09-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Power of Social Media Magic" is a small book with a large presence! The powerhouse book educates the reader on how to navigate their way within the confines of Social Media! Social media is an amazing group of networks that help us reach beyond our physical barriers. In "The Power of Social Media Magic: How Social Media Can Enhance Your Brand," readers explore how changing their relationship with social media can potentially improve their personal brand and entice people to purchase their books.

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Download or read book The Good Drone written by Austin Choi-Fitzpatrick and published by MIT Press. This book was released on 2020-07-28 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: How small-scale drones, satellites, kites, and balloons are used by social movements for the greater good. Drones are famous for doing bad things: weaponized, they implement remote-control war; used for surveillance, they threaten civil liberties and violate privacy. In The Good Drone, Austin Choi-Fitzpatrick examines a different range of uses: the deployment of drones for the greater good. Choi-Fitzpatrick analyzes the way small-scale drones--as well as satellites, kites, and balloons--are used for a great many things, including documenting human rights abuses, estimating demonstration crowd size, supporting anti-poaching advocacy, and advancing climate change research. In fact, he finds, small drones are used disproportionately for good; nonviolent prosocial uses predominate.

Download or read book Moral Power written by Koen Stroeken and published by Berghahn Books. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neither power nor morality but both. Moral power is what Sukuma farmers in Tanzania in times of crisis attribute to an unknown figure they call their witch. A universal process is involved, as much bodily as social, which obstructs the patient's recovery. Healers turn the table on the witch through rituals showing that the community and the ancestral spirits side with the victim. In contrast to biomedicine, their magic and divination introduce moral values that assess the state of the system and that remove the obstacles to what is taken as key: self-healing. The implied 'sensory shifts' and therapeutic effectiveness have largely eluded the literature on witchcraft. This book shows how to comprehend culture other than through the prism of identity politics. It offers a framework to comprehend the rise of witch killings and human sacrifice, just as ritual initiation disappears.

Download or read book The Magic of the Mind written by Jatin Arora and published by Notion Press. This book was released on 2021-09-09 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written based on Jatin Arora's personal experience. In this book, he shares his failures, learnings from those failures, and implementation of those lessons to become successful in your business. Alongside, he talks about the importance of skills and habits. He also shares the techniques of building good habits for your success. Jatin has done what most people only dream of doing, There is so much that everyone can learn from his journey of walking on extraordinary paths to achieve extraordinary outcomes in Life. I am so happy to see him inspiring so many individuals daily with his knowledge and motivation. He is an amazing leader who is creating new leaders every day. - Himeesh Madan It’s been over half a decade now, I know Mr. Jatin Arora. If I need to define him in just 1 word then it would be a “Leader”. He is undoubtedly a true example of a leader, who first walks and then talks. I have seen him succeeding from very beginning, his hard work, dedication, early morning drills and late evening meetings, and for sure it was not an over night game but his consistency in efforts and ever lasting will to improve and grow has made him what he is today. - Pushkar Raj Thakur Jatin Arora is a man of integrity and courage. Having gone through so many ups and downs in his life, he never gave up on his dreams. He has faced the worst pain in his life but still had a smile on his face, he has faced defeat after a difficult competitive battle but still got up with the same spirit, he has faced humiliation. He is a true inspiration for this generation who is always ready to serve the youth with his fierce voice and thoughts. - Kulwant Nagi

Download or read book The Magic Of Content Marketing written by Chandan Singh and published by Chandan Singh. This book was released on 2023-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Magic of Content Marketing: Unleashing the Power of Valuable and Shareable Stories" is a comprehensive guide that reveals the secrets to crafting compelling content that captivates audiences and drives business success. Authored by Chandan Singh, an experienced marketer and content strategist, this book offers invaluable insights and practical strategies to help businesses and individuals harness the full potential of content marketing. In today's digital landscape, where consumers are constantly bombarded with information, it is essential to stand out from the crowd. This book takes you on a journey into the world of content marketing, where you will learn how to create engaging narratives, connect with your audience on a deeper level, and ultimately drive meaningful actions. With a focus on storytelling, "The Magic of Content Marketing" explores the art of captivating your audience through valuable and shareable experiences. It unravels the power of emotion, authenticity, and relevance in creating content that resonates with your target market. Whether you're a seasoned marketer or just starting out, this book provides the tools and techniques to develop a winning content strategy that sets you apart from the competition. Inside, you will discover: The foundations of content marketing and its role in modern business. How to identify and understand your target audience to deliver content that truly resonates. The art of storytelling and its impact on building connections and driving engagement. Strategies to create valuable, informative, and entertaining content that captures attention. The importance of authenticity and transparency in building trust and credibility. Techniques to optimize your content for search engines and enhance its visibility. Strategies to leverage social media platforms, influencer marketing, and other distribution channels effectively. Proven methods to measure and analyze the performance of your content marketing efforts. Tips for continuous improvement and staying ahead in the ever-evolving world of content marketing. "The Magic of Content Marketing" is a valuable resource for marketers, entrepreneurs, and anyone seeking to leverage the power of storytelling to drive business growth. Packed with real-world examples, actionable advice, and practical tips, this book equips you with the knowledge and tools to unlock the potential of content marketing and create a lasting impact on your audience. Whether you're looking to enhance your brand's online presence, build customer loyalty, or generate leads and conversions, "The Magic of Content Marketing" provides the guidance and inspiration you need to succeed in today's digital landscape. Don't miss out on the opportunity to transform your content marketing strategy and unleash the power of valuable and shareable stories.

Download or read book The Whuffie Factor written by Tara Hunt and published by Random House Digital, Inc.. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to connect with customers through social networks in order to create demand and sell more products.

Download or read book DIY MFA written by Gabriela Pereira and published by Penguin. This book was released on 2016-07-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.

Download or read book The Power of Real Time Social Media Marketing How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World written by Beverly Macy and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

Download or read book Magic for Liars written by Sarah Gailey and published by Tor Books. This book was released on 2019-06-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2020 LOCUS AWARD FINALIST FOR BEST FIRST NOVEL Sharp, mainstream fantasy meets compelling thrills of investigative noir in Magic for Liars, a fantasy debut by rising star Sarah Gailey. Ivy Gamble was born without magic and never wanted it. Ivy Gamble is perfectly happy with her life – or at least, she’s perfectly fine. She doesn't in any way wish she was like Tabitha, her estranged, gifted twin sister. Ivy Gamble is a liar. When a gruesome murder is discovered at The Osthorne Academy of Young Mages, where her estranged twin sister teaches Theoretical Magic, reluctant detective Ivy Gamble is pulled into the world of untold power and dangerous secrets. She will have to find a murderer and reclaim her sister—without losing herself. “An unmissable debut.”—Adrienne Celt, author of Invitation to a Bonfire At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Download or read book The Magic Mindset written by Preeti Shenoy and published by HarperCollins. This book was released on 2021-09-27 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes, it's not easy to find the silver lining. While positivity is about looking at the bright side of things, the magic mindset embraces and accepts that it is not always possible to do so. Sometimes things get so bleak that our mind refuses to accept that there can be a silver lining. In this book, Preeti Shenoy gives you a set of principles for every area of life, designed to help us shift our perspective from hopelessness to hope, from despondency to joy, from cynicism to belief - a belief that change is coming, and things are not as bad as they seem. Perfect reading for the difficult times that we are living in, The Magic Mindset is full of tips, suggestions, fun exercises and practical advice on career, family, health, relationships, finances, social media, and more. It also includes inspiring stories and anecdotes from Preeti's own life. A cornerstone for all those who want to change their outlook, The Magic Mindset helps us build a purposeful and joyful life.

Download or read book Common Sense Business written by Mark Zarr and published by Mark A. Zarr. This book was released on 2012-09-13 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: I am fed up with people making the world more complicated than it really is. Egos, me-first mentalities, and unrealistic expectations all get in the way of our success. We make things complicated because we want the attention gained from pretending to be experts. We put superficial standards on everything we do. Why? Because we thrive off of the "high road" mentality. Where have all these complications we added to our lives and our businesses gotten us? We have a failing economy, failing social structure, thousands of unprepared young people, and lives so hectic that we all die by the age of 65 from stress-induced heart attacks. If you ask me, I think it's time we simplify a few things. We don't need complications; we need common sense. We have justified our "standards of excellence" while forsaking the simple and natural rules provided by our own God-given common sense. We no longer recognize what is true and false. We only recognize what we believe to be true or false. We convince ourselves that life is hard, that business is complicated, and that only the very best and well educated will succeed. I see things differently. After years of studying and practicing business, I have begun to realize that those with the most success, those with the best lives we all want to emulate all have one thing in common: they have found a way to simplify what they do. Success comes from peeling away the complicated structures, ego-driven, "I'm an expert" mentality, and sophisticated expectations of how things ought to be. Success is about finding the easiest, most efficient means of accomplishing a task or goal. True success is about having the time to enjoy life, the freedom to treat others fairly, and the opportunity to make a difference in everything that we do. Common sense tells us that the shortest distance between any point is a straight line. Common sense tells us that effectiveness comes from finding the simplest way of doing something. Common sense has a lot to tell us. In fact, it can teach us everything we need to know about life, business, and success. Are you ready to learn why the finer things in life are the simplest things? Come with me as we journey to discover how simply applying some common sense to our lives can change the world.

Download or read book Power Shift Political Leadership and Social Media written by David Taras and published by . This book was released on 2019-12-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power Shift? Political Leadership and Social Media examines how political leaders have adapted to the challenges of social media, including Facebook, Instagram, Twitter, and memes, among other means of persuasion. Established political leaders now use social media to grab headlines, respond to opponents, fundraise, contact voters directly, and organize their election campaigns. Leaders of protest movements have used social media to organize and galvanize grassroots support and to popularize new narratives: narratives that challenge and sometimes overturn conventional thinking. Yet each social media platform provides different affordances and different attributes, and each is used differently by political leaders. In this book, leading international experts provide an unprecedented look at the role of social media in leadership today. Through a series of case studies dealing with topics ranging from Emmanuel Macron and Donald Trump's use of Twitter, to Justin Trudeau's use of selfies and Instagram, to how feminist leaders mobilize against stereotypes and injustices, the authors argue that many leaders have found additional avenues to communicate with the public and use power. This raises the question of whether this is causing a power shift in the relationship between leaders and followers. Together the chapters in this book suggest new rules of engagement that leaders ignore at their peril. The lack of systematic theoretically informed and empirically supported analyses makes Power Shift? Political Leadership and Social Media an indispensable read for students and scholars wishing to gain new understanding on what social media means for leadership.

Download or read book GRASPED Grimoire written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Grimoire" invites readers into a world where marketing strategies wield the power of ancient spells, guiding them through the mystical landscape of digital marketing with wisdom and enchantment. This introduction sets the stage for a transformative journey, promising to reveal the secrets of captivating audiences, mastering digital platforms, and conjuring success in the digital age. The document titled "GRASPED Grimoire" presents an innovative and immersive approach to digital marketing, weaving together traditional strategies with a unique, mystical narrative. It covers a wide range of topics from SEO, content creation, social media, email marketing, influencer engagement, and pay-per-click advertising, framed within a magical and alchemical context. This creative presentation is designed to engage and educate readers on effective digital marketing practices through an enchanting storytelling format. "GRASPED Grimoire: The Arcane Artistry of Digital Sorcery " unveils the mystical path to mastering digital marketing, transforming conventional strategies into magical practices. This guide takes readers through a captivating journey, exploring the realms of SEO, content creation, social media sorcery, and more, with each chapter serving as a spellbook for conjuring digital success. It's a unique blend of marketing wisdom and enchanting narratives designed to captivate and enlighten marketers, entrepreneurs, and digital enchanters alike. The mystery of "GRASPED Grimoire" lies in its novel approach to demystifying digital marketing through the lens of magic and alchemy. Unlike traditional marketing guides, this book engages readers with a narrative that combines practical marketing strategies with mystical storytelling, making the learning process engaging and memorable. It empowers readers to transform their marketing efforts into enchanting campaigns that captivate and convert.

Download or read book Social Media Spellbook written by Amy Blackthorn and published by Union Square & Co.. This book was released on 2024-08-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is part of our lives, and it’s an increasingly popular place for witches of all kinds to meet and create new spells. On TikTok, Instagram, Twitter, and more, witches set intentions, manifest their dream jobs, and even create virtual altars for their ancestors. Social Media Spellbook is a perfect way to take part in this trend by using social media to channel the power of the universe. Authors Amy Blackthorn and Natalie Zaman propose adaptable formulas that draw on symbolic imagery, astrology, tarot, herbs, and crystals—not to mention everyday desire—in a spell-a-day format that anyone, even a beginner witch, can use.

Download or read book Show Me Cool Magic written by Jake Banfield and published by QEB Publishing. This book was released on 2019-05-14 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book that takes the reader from knowing zero about magic to being able to do a whole show for their family and friends. Along the way they will learn some cool tricks to show their friends in school, find out how to do a PR stunt, film their own tricks, develop their unique magician persona, and all the other secrets to making magic amazing. The reader will be offered an array of trick options, from openers to finales, from which to build their own tailored show, depending on their favourite style of magic and stage of learning.

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools