Download or read book The Power of Promotional Groups written by Karen S Wiesner and published by Lulu.com. This book was released on 2012-10-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful authors have two things in common: Their marketing is focused and long term, and they have an irresistible lure. So how do authors get their books into the hands of readers all year round without breaking the bank? This book teaches authors how to jumpstart their careers by advertising in long-term, affordable ways within the safety and strength of a promotional group. These groups of authors accomplish together what few can do alone: they share the cost of long-term promotion and market their releases individually and as a group. No other book currently on the market comprehensively explains how authors can set up a promotion-specific group. The innovative plans for group and individual promotion included are both flexible and affordable for nearly any budget. Promotional groups offer authors the means to gain focused, irresistible promotion--indefinitely!
Download or read book Rural Lines written by and published by . This book was released on 1956 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Massachusetts register written by and published by . This book was released on 2010 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Code of Massachusetts regulations 2010 written by and published by . This book was released on 2010 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2011 written by and published by . This book was released on 2012 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2015 written by and published by . This book was released on 2016 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2016.
Download or read book Code of Massachusetts regulations 2016 written by and published by . This book was released on 2016 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Absolute Essentials of Advertising written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2022-04-19 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Download or read book Advertising and Promotion written by Dr. Chris Hackley and published by SAGE. This book was released on 2005-01-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Download or read book Agricultural Markets in Change written by United States. Department of Agriculture. Economic Research Service. Marketing Economics Division and published by . This book was released on 1966 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Economic Report written by and published by . This book was released on 1961 with total page 1166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Parties Pressure Groups and Social Movements written by Dr. Ram Ayodhya Singh and published by K.K. Publications. This book was released on 2021-09-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A political party is a political organization that typically seeks to influence government policy, usually by nominating their own candidates and trying to seat them in political office. Parties participate in electoral campaigns and educational outreach or protest actions. Parties often espouse an expressed ideology or vision bolstered by a written platform with specific goals, forming a coalition among disparate interests. An advocacy group is a group or an organization which tries to influence the government but does not hold power in the government. A single-issue group may form in response to a particular issue area sometimes in response to a single event or threat. Some have developed into important social, political institutions or social movements. Some powerful Lobby groups have been accused of manipulating the democratic system for narrow commercial gain and in some instances have been found guilty of corruption, fraud, bribery and other serious crimes; lobbying has become increasingly regulated as a result. Some groups, generally ones with less financial resources, may use direct action and civil disobedience and in some cases are accused of being a threat to the social order or ‘domestic extremists. Research is beginning to explore how advocacy groups use social media to facilitate civic engagement and collective action. Contents: • Political Parties • The Role of Political Parties in Constitutionalising Governance • The Systemic Role of Parties and Interest Groups • Functions of Pressure Groups • Growth of Pressure Groups • Legal Representation of Interests • Social Movement • Social Movement in India
Download or read book Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.
Download or read book The Making of Criminal Justice Policy written by Sue Hobbs and published by Routledge. This book was released on 2014-10-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook will provide students of criminology with a better understanding of criminal justice policy and, in doing so, offers a framework for analysing the social, economic and political processes that shape its creation. The book adopts a policy-oriented approach to criminal justice, connecting the study of criminology to the wider study of British government, public administration and politics. Throughout the book the focus is on key debates and competing perspectives on how policy decisions are made. Recognising that contemporary criminal justice policymakers operate in a highly politicised, public arena under the gaze of an ever-increasing variety of groups, organisations and individuals who have a stake in a particular policy issue, the book explores how and why these people seek to influence policymaking. It also recognises that criminal policy differs from other areas of public policy, as policy decisions affect the liberty and freedoms of citizens. Throughout, key ideas and debates are linked to wider sociology, criminology and social policy theory. Key features include: a foreword by Tim Newburn, leading criminologist and author of Criminology (2nd Edition, 2013), a critical and informed analysis of the concepts, ideas and institutional practices that shape criminal justice policy making, an exploration of the relationship between criminal justice and wider social policy, a critical analysis of the debate about how and why behaviour becomes defined as requiring a criminal justice solution, a range of case studies, tasks, seminar questions and suggested further readings to keep the student engaged. This text is perfect for students taking modules in criminology; criminal justice; and social and public policy, as well as those taking courses on criminal and administrative law.
Download or read book The Routledge Companion to Ethics Politics and Organizations written by Alison Pullen and published by Routledge. This book was released on 2015-06-05 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on ‘ethico-politics’ - where ethics informs political action. It draws connections between ethics and politics in and around organizations and the workplace, examines cutting-edge areas and sets the scene for future research. Through a wealth of international and multidisciplinary contributions this volume considers the broad range of ways in which ethics and politics can be conceived and understood. The chapters look at various ethical traditions, as well as the discursive deployment of ethical terminology in organizational settings, and they also examine large scale political structures and processes and how they relate to different forms of politics which affect behaviour in organizations. These many possibilities are united by a focus on how ethics can be used to inform and justify the exercise of power in organizations. This collection will be a valuable reference source for students and researchers across the disciplines of organizational studies, ethics and politics.
Download or read book Edexcel AS Government Politics Student Unit Guide Unit 1 New Edition People and Politics written by Neil McNaughton and published by Philip Allan. This book was released on 2013-01-04 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a senior examiner, Paul Fairclough, this AQA AS Government & Politics Student Unit Guide is the essential study companion for Unit 2: Governing Modern Britain.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade
Download or read book Department of Energy Fiscal Year 1982 Authorization written by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Water and Power and published by . This book was released on 1981 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
