Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
Download or read book National Security Law and the Power of the Purse written by William C. Banks and published by Oxford University Press, USA. This book was released on 1994 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This power, by necessity and preference, has become the central congressional tool for participating in national security policy. Inevitably attacks on policy are transformed into attacks on the making and effects of appropriations.
Download or read book Media Management and Artificial Intelligence written by Alex Connock and published by Taylor & Francis. This book was released on 2022-11-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
Download or read book The Power of Ideology written by Alex Roberto Hybel and published by Routledge. This book was released on 2013-05-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the Roman Empire, leaders have used ideology to organize the masses and instil amongst them a common consciousness, and equally to conquer, assimilate, or repel alternative ideologies. Ideology has been used to help create, safeguard, expand, or tear down political communities, states, empires, and regional or world systems. This book explores the multiple effects that competing ideologies have had on the world system for the past 1,700 years: the author examines the nature and content of Christianity, Islam, Confucianism, Protestantism, secularism, balance-of-power doctrine, nationalism, imperialism, anti-imperialist nationalism, liberalism, communism, fascism, Nazism, ethno-nationalism, and transnational radical Islamism; alongside the effects their originators sought to craft and the consequences they generated. This book argues that for centuries world actors have aspired to propagate through the world arena a structure of meaning that reflected their own system of beliefs, values and ideas: this would effectively promote and protect their material interests, and - believing their system to be superior to all others – they felt morally obliged to spread it. Radical transnational Islamism, Hybel argues, is driven by the same set of goals. This book will be of interest to students and scholars of international politics, international relations theory, history and political philosophy.
Download or read book Video Conferencing written by Axel Volmar and published by transcript Verlag. This book was released on 2023-12-31 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has reorganized existing methods of exchange, turning comparatively marginal technologies into the new normal. Multipoint videoconferencing in particular has become a favored means for web-based forms of remote communication and collaboration without physical copresence. Taking the recent mainstreaming of videoconferencing as its point of departure, this anthology examines the complex mediality of this new form of social interaction. Connecting theoretical reflection with material case studies, the contributors question practices, politics and aesthetics of videoconferencing and the specific meanings it acquires in different historical, cultural and social contexts.
Download or read book Water and Politics written by Veronica Herrera and published by University of Michigan Press. This book was released on 2023-11-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of the world’s population lives in cities in developing countries, where access to basic public services, such as water, electricity, and health clinics, is either inadequate or sorely missing. Water and Politics shows how politicians benefit politically from manipulating public service provision for electoral gain. In many young democracies, politicians exchange water service for votes or political support, rewarding allies or punishing political enemies. Surprisingly, the political problem of water provision has become more pronounced, as water service represents a valuable political currency in resource-scarce environments. Water and Politics finds that middle-class and industrial elites play an important role in generating pressure for public service reforms.
Download or read book Beethoven written by Michael Spitzer and published by Routledge. This book was released on 2017-07-05 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our image of Beethoven has been transformed by the research generated by a succession of scholars and theorists who blazed new trails from the 1960s onwards. This collection of articles written by leading Beethoven scholars brings together strands of this mainly Anglo-American research over the last fifty years and addresses a range of key issues. The volume places Beethoven scholarship within a historical and contemporary context and considers the future of Beethoven studies.
Download or read book Beethoven Hero written by Scott Burnham and published by Princeton University Press. This book was released on 2020-07-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together reception history, music analysis and criticism, the history of music theory, and the philosophy of music, Beethoven Hero explores the nature and persistence of Beethoven's heroic style. What have we come to value in this music, asks Scott Burnham, and why do generations of critics and analysts hear it in much the same way? Specifically, what is it that fosters the intensity of listener engagement with the heroic style, the often overwhelming sense of identification with its musical process? Starting with the story of heroic quest heard time and again in the first movement of the Eroica Symphony, Burnham suggests that Beethoven's music matters profoundly to its listeners because it projects an empowering sense of self, destiny, and freedom, while modeling ironic self-consciousness. In addition to thus identifying Beethoven's music as an overarching expression of values central to the age of Goethe and Hegel, the author describes and then critiques the process by which the musical values of the heroic style quickly became the controlling model of compositional logic in Western music criticism and analysis. Apart from its importance for students of Beethoven, this book will appeal to those interested in canon formation in the arts and in music as a cultural, ethical, and emotional force--and to anyone concerned with what we want from music and what music does for us.
Download or read book The Power of Federal Employee Engagement written by United States. Merit Systems Protection Board and published by . This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competitiveness in Emerging Markets written by Datis Khajeheian and published by Springer. This book was released on 2018-05-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Download or read book Foundational Issues in Artificial Intelligence and Cognitive Science written by M.H. Bickhard and published by Elsevier. This book was released on 1996-10-15 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on a conceptual flaw in contemporary artificial intelligence and cognitive science. Many people have discovered diverse manifestations and facets of this flaw, but the central conceptual impasse is at best only partially perceived. Its consequences, nevertheless, visit themselves as distortions and failures of multiple research projects - and make impossible the ultimate aspirations of the fields. The impasse concerns a presupposition concerning the nature of representation - that all representation has the nature of encodings: encodingism. Encodings certainly exist, but encodingism is at root logically incoherent; any programmatic research predicted on it is doomed too distortion and ultimate failure. The impasse and its consequences - and steps away from that impasse - are explored in a large number of projects and approaches. These include SOAR, CYC, PDP, situated cognition, subsumption architecture robotics, and the frame problems - a general survey of the current research in AI and Cognitive Science emerges. Interactivism, an alternative model of representation, is proposed and examined.
Download or read book Populism and Patronage written by Paul D. Kenny and published by Oxford University Press. This book was released on 2017-09-22 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Populist rule is bad for democracy, yet in country after country, populists are being voted into office. Populism and Patronage shows that the populists such as Indira Gandhi and Narendra Modi win elections when the institutionalized ties between non-populist parties and voters decay. Yet, the explanations for this decay differ across different types of party system. Populism and Patronage focuses on the particular vulnerability of patronage-based party systems to populism. Patronage-based systems are ones in which parties depend on the distribution of patronage through a network of brokers to mobilize voters. Drawing on principal agent theory and social network theory, this book argues that an increase in broker autonomy weakens the ties between patronage parties and voters, making latter available for direct mobilization by populists. Decentralization is thus a major factor behind populist success in patronage democracies. The volume argues that populists exploit the breakdown in national patronage networks by connecting directly with the people through the media and mass rallies, avoiding or minimizing the use of deeply-institutionalized party structures.This book not only reinterprets the recurrent appeal of populism in India, but also offers a more general theory of populist electoral support that is tested using qualitative and quantitative data on cases from across Asia and around the world, including Indonesia, Japan, Venezuela, and Peru.
Download or read book Principles and Practice of Constraint Programming written by John Hooker and published by Springer. This book was released on 2018-08-22 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 24th International Conference on Principles and Practice of Constraint Programming, CP 2018, held in Lille, France, in August 2018.The 41 full and 9 short papers presented in this volume were carefully reviewed and selected from 114 submissions. They deal with all aspects of computing with constraints including theory, algorithms, environments, languages, models, systems, and applications such as decision making, resource allocation, scheduling, configuration, and planning. The papers were organized according to the following topics/tracks: main technical track; applications track; CP and data science; CP and music; CP and operations research; CP, optimization and power system management; multiagent and parallel CP; and testing and verification.
Download or read book Life after Dictatorship written by James Loxton and published by Cambridge University Press. This book was released on 2018-09-13 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launches a new research agenda on one of the most common but overlooked features of the democratization experience worldwide: authoritarian successor parties.
Download or read book Green Mountain N F Lincoln Ridge Installation of Meteorological Equipment Lincoln and Warren Environmental Assessment EA written by and published by . This book was released on 1981 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Programmatic EIS for Stockpile Stewardship and Management written by and published by . This book was released on 1996 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
