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Book The Power of Podcasting

    Book Details:
  • Author : Siobhàn McHugh
  • Publisher : Columbia University Press
  • Release : 2022-10-11
  • ISBN : 0231557604
  • Pages : 280 pages

Download or read book The Power of Podcasting written by Siobhàn McHugh and published by Columbia University Press. This book was released on 2022-10-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh dissects the aesthetics and appeal of podcasts and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. Drawing on internationally acclaimed podcasts she helped produce (The Greatest Menace, The Last Voyage of the Pong Su, Phoebe’s Fall), she blends practical insights into making complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging canon of podcast formats. Grounded in concepts from the affective power of voice to the choreography of sound and packed with case studies and insider tips from McHugh’s decades of experience, this richly storied book immerses readers in the enthralling possibilities of the world of sound.

Book The Power of Podcasting

Download or read book The Power of Podcasting written by Siobhán McHugh and published by UNSW Press. This book was released on 2022-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting is hailed for its intimacy and authenticity in an age of mistrust and disinformation. And while it is relatively easy to make a podcast, it is much harder to make a great one. In The Power of Podcasting, award-winning podcast producer and leading international audio scholar Siobhán McHugh provides a unique blend of practical insights into, and critical analysis of, the invisible art of audio storytelling. Packed with case studies, history, tips and techniques from the author's four decades of experience, this original book brings together a wealth of knowledge to introduce you to the seductive world of sound. If you've ever said you want to start a podcast, this is the book you need to understand the craft, the history and the power of creating meaningful stories through sound. 'Essential reading for anyone aspiring to make memorable audio. This is the ultimate guide to podcasting from a master of the craft.' -- Richard Baker, multi-award-winning host of Phoebe's Fall, Wrong Skin and The Last Voyage of the Pong Su 'Much more than a how-to guide for aspiring podcasters ... A reminder of the power of sound and the huge potential of the podcast medium.' -- Richard Berry, University of Sunderland 'Absolutely fascinating, and a terrific lesson in how to tell good stories. Whether you seek instruction, or simply to know why some podcasts are better than others, this book is for you. Considering how rapidly podcasting is developing, McHugh manages to keep it bang up to date, charting the latest trends and the ever-expanding honour roll of podcasts circulating around the world. For those looking for practical guidance in creating or improving their own podcasting, she populates the chapters with real, living, breathing people in all the highs and lows of their humanity, which is, after all, the secret to great radio, journalism and outstanding podcasting.' -- Olya Booyar, Head of Radio, Asia-Pacific Broadcasting Union 'A love letter to the power of podcasting and audio, from one of the most experienced storytellers with sound.' -- James Cridland, Editor of PODNEWS 'The most in-depth guide to the best audio storytelling around the world. Packed with useful insights and ideas.' -- Marc Fennell, Creator of Stuff the British Stole 'Storytelling is Siobhán's gift, so it shouldn't be a surprise that this book is written as an immersive narrative ... the ideal book for students, trainers, researchers and anyone who wants to learn about the inner workings of podcasting.' -- Kim Fox, Professor of Practice, American University in Cairo and Co-chair Podcast Studies Network 'An invaluable resource for anyone interested in understanding today's global podcasting phenomenon. I learned so much.' -- Caroline Guerrero, CEO of Radio Ambulante Studios

Book Podcast Academy

    Book Details:
  • Author : Michael Woodland Geoghegan
  • Publisher : Taylor & Francis
  • Release : 2008
  • ISBN : 024080967X
  • Pages : 448 pages

Download or read book Podcast Academy written by Michael Woodland Geoghegan and published by Taylor & Francis. This book was released on 2008 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.

Book The Power of Strangers

Download or read book The Power of Strangers written by Joe Keohane and published by Random House. This book was released on 2021-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “meticulously researched and buoyantly written” (Esquire) look at what happens when we talk to strangers, and why it affects everything from our own health and well-being to the rise and fall of nations in the tradition of Susan Cain’s Quiet and Yuval Noah Harari’s Sapiens “This lively, searching work makes the case that welcoming ‘others’ isn’t just the bedrock of civilization, it’s the surest path to the best of what life has to offer.”—Ayad Akhtar, Pulitzer Prize–winning author of Homeland Elegies In our cities, we stand in silence at the pharmacy and in check-out lines at the grocery store, distracted by our phones, barely acknowledging one another, even as rates of loneliness skyrocket. Online, we retreat into ideological silos reinforced by algorithms designed to serve us only familiar ideas and like-minded users. In our politics, we are increasingly consumed by a fear of people we’ve never met. But what if strangers—so often blamed for our most pressing political, social, and personal problems—are actually the solution? In The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. Digging into a growing body of cutting-edge research on the surprising social and psychological benefits that come from talking to strangers, Keohane finds that even passing interactions can enhance empathy, happiness, and cognitive development, ease loneliness and isolation, and root us in the world, deepening our sense of belonging. And all the while, Keohane gathers practical tips from experts on how to talk to strangers, and tries them out himself in the wild, to awkward, entertaining, and frequently poignant effect. Warm, witty, erudite, and profound, equal parts sweeping history and self-help journey, this deeply researched book will inspire readers to see everything—from major geopolitical shifts to trips to the corner store—in an entirely new light, showing them that talking to strangers isn’t just a way to live; it’s a way to survive.

Book Think Again

Download or read book Think Again written by Adam Grant and published by Penguin. This book was released on 2023-12-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.” —Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead The #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become. Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

Book The Overstory  A Novel

    Book Details:
  • Author : Richard Powers
  • Publisher : W. W. Norton & Company
  • Release : 2018-04-03
  • ISBN : 0393635538
  • Pages : 420 pages

Download or read book The Overstory A Novel written by Richard Powers and published by W. W. Norton & Company. This book was released on 2018-04-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Pulitzer Prize in Fiction Winner of the William Dean Howells Medal Shortlisted for the Man Booker Prize Over One Year on the New York Times Bestseller List A New York Times Notable Book and a Washington Post, Time, Oprah Magazine, Newsweek, Chicago Tribune, and Kirkus Reviews Best Book of the Year "The best novel ever written about trees, and really just one of the best novels, period." —Ann Patchett The Overstory, winner of the 2019 Pulitzer Prize in Fiction, is a sweeping, impassioned work of activism and resistance that is also a stunning evocation of—and paean to—the natural world. From the roots to the crown and back to the seeds, Richard Powers’s twelfth novel unfolds in concentric rings of interlocking fables that range from antebellum New York to the late twentieth-century Timber Wars of the Pacific Northwest and beyond. There is a world alongside ours—vast, slow, interconnected, resourceful, magnificently inventive, and almost invisible to us. This is the story of a handful of people who learn how to see that world and who are drawn up into its unfolding catastrophe.

Book Podcasting

    Book Details:
  • Author : Martin Spinelli
  • Publisher : Bloomsbury Publishing USA
  • Release : 2019-01-10
  • ISBN : 1501328662
  • Pages : 277 pages

Download or read book Podcasting written by Martin Spinelli and published by Bloomsbury Publishing USA. This book was released on 2019-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born out of interviews with the producers of some of the most popular and culturally significant podcasts to date (Welcome to Night Vale, Radiolab, Serial, The Black Tapes, We're Alive, The Heart, The Truth, Lore, Love + Radio, My Dad Wrote a Porno, and others) as well as interviews with executives at some of the most important podcasting institutions and entities (the BBC, Radiotopia, Gimlet Media, Audible.com, Edison Research, Libsyn and others), Podcasting documents a moment of revolutionary change in audio media. The fall of 2014 saw a new iOS from Apple with the first built-in “Podcasts” app, the runaway success of Serial, and podcasting moving out of its geeky ghetto into the cultural mainstream. The creative and cultural dynamism of this moment, which reverberates to this day, is the focus of Podcasting. Using case studies, close analytical listening, quantitative and qualitative analysis, production analysis, as well as audience research, it suggests what podcasting has to contribute to a host of larger media-and-society debates in such fields as: fandom, social media and audience construction; new media and journalistic ethics; intimacy, empathy and media relationships; cultural commitments to narrative and storytelling; the future of new media drama; youth media and the charge of narcissism; and more. Beyond describing what is unique about podcasting among other audio media, this book offers an entry into the new and evolving field of podcasting studies.

Book The Power of Awareness

    Book Details:
  • Author : Dan Schilling
  • Publisher : Grand Central Publishing
  • Release : 2021-06-01
  • ISBN : 1538718693
  • Pages : 217 pages

Download or read book The Power of Awareness written by Dan Schilling and published by Grand Central Publishing. This book was released on 2021-06-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spy is suddenly aware she's being stalked through the streets of an overseas city. A special ops soldier intuitively recognizes something's "off" during a high-risk mission. In these life-threatening situations experts know exactly how to use their senses and what actions to take. At the intersection of The Gift of Fear and Make Your Bed, The Power of Awareness will make sure you will, too. In his empowering book, Dan Schilling shares how to identify and avoid threats using situational awareness and intuition just like the pros. Told with wit and wisdom, this compelling guide uses harrowing stories from Dan's special operations career and those of other experts to outline six easily implemented rules you can apply anywhere to improve your personal safety. It incorporates exercises to understand how situational awareness works in real life, how to better listen to your intuition, and when confronted by a criminal how to make a plan and take action with confidence—so you can escape the threat before it's too late. He also includes tools on how to secure your home or hotel room, use public transportation, plan international travel, and reduce your criminal target appeal and exposure, in addition to how to escape an active shooter situation. As a bonus, you'll even learn how to survive a date without getting murdered. By the last page you'll know that your own Power of Awareness can save your life.

Book Podcasting

Download or read book Podcasting written by Steve Shipside and published by Infinite Ideas. This book was released on 2005-12-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting doesn't require an iPod; anyone with a computer, MP3 player, or in some cases a phone or a pair of shades can play podcasts. It requires very little technological know-how to set up, listen to or even make programmes. This title takes a jargon-free look at what you need to know to get started. There is also a start-up CD.

Book Introduction to Podcast Technology

Download or read book Introduction to Podcast Technology written by David Power and published by . This book was released on 2016-08-28 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Podcasting 'Gurus' Don't Tell You But you absolutely must know before starting a podcast... One podcasting authority suggests "Technology isn't important." Another sums up the entire podcast creation process in a four-minute video. A third insists you can podcast without money, gear or experience. None of them take the time to explain what the buttons, dials and lights all mean -- they leave you to figure out the techie stuff on your own. Introduction to Podcast Technology is different. It acknowledges that technology is not the most important aspect of podcasting. But instead of trying to convince you everything is easy, the book guides you through each stage of the podcast creation process in detail and offers precise, step-by-step instructions on the essential tools and techniques you need to record, produce and launch a podcast. Here are just a few of the topics covered in Introduction to Podcast Technology: How to tell the difference between a good recording room and a bad one (and how to avoid wasting time and money when improving a bad room.) Learn the two main types of microphones and why only one of them is appropriate for most podcasters. Discover the difference between an audio interface and an audio recorder (and which to choose if you can only afford one or the other.) Discover the one recording accessory that can make the biggest improvement in the quality of your recordings. (You'll be surprised how inexpensive this one is.) How to configure free software (used by a lot of podcasting pros) to convert master recordings to MP3 format. Learn what to look for (and look out for) when choosing a media host. Discover the most effective method to get your show listed in the iTunes podcast directory. Book owners also receive FREE enrollment in a 15-day companion video course. Look over the author's shoulder as he breaks down complex podcasting topics including: equalization, compression, MP3 encoding, navigating a media host's dashboard, and much more. Whether you're an aspiring podcaster who's intimidated or overwhelmed by technology, or an experienced professional looking for new production techniques, Introduction to Podcast Technology offers exactly what you need. Don't let technology stand in the way of sharing your knowledge, passion and voice with the world. Click the [Buy now...] button and start reading Introduction to Podcast Technology today!

Book Being Boss

    Book Details:
  • Author : Emily Thompson
  • Publisher : Running Press Adult
  • Release : 2018-04-10
  • ISBN : 0762490454
  • Pages : 200 pages

Download or read book Being Boss written by Emily Thompson and published by Running Press Adult. This book was released on 2018-04-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.

Book Power Hour

    Book Details:
  • Author : Adrienne Herbert
  • Publisher : Random House
  • Release : 2020-12-31
  • ISBN : 1473585163
  • Pages : 186 pages

Download or read book Power Hour written by Adrienne Herbert and published by Random House. This book was released on 2020-12-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A habit-forming work of genius' STYLIST 'Adrienne is here to motivate and encourage us all' FEARNE COTTON ________________________________ The Power Hour message is simple: taking an hour for yourselves and your aspirations isn't selfish or impossible, it's essential. This book will show you how to harness the first hour of your day in order to achieve your goals - whether those are starting a business, getting fit or pursuing your passion - before the rest of the world wakes up and starts competing for your attention. Most importantly, it will make you realise that it is always possible to make a change and create a life you love. Stop waiting for the right time, or for more time. Start with just one hour today. ________________________________ 'Bursting with ideas' INDEPENDENT 'Read this book' EMMA GANNON 'A bible' EVENING STANDARD 'Invaluable' MARIE CLAIRE 'A must-read' GLAMOUR 'Hugely inspirational' LAUREN ARMES 'Authentic' VOGUE 'I love this book' JAKE HUMPHREY

Book Dare to Lead

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Book Podcasting Hacks

    Book Details:
  • Author : Jack D. Herrington
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2005
  • ISBN : 9780596100667
  • Pages : 462 pages

Download or read book Podcasting Hacks written by Jack D. Herrington and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Book The Power of Podcasting

    Book Details:
  • Author : Keith Carlson
  • Publisher :
  • Release : 2017-08-30
  • ISBN : 9781521778647
  • Pages : 56 pages

Download or read book The Power of Podcasting written by Keith Carlson and published by . This book was released on 2017-08-30 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to educate you about podcasts, podcasting, and how this exciting mode of 21st-century communication and content marketing can elevate your brand and expose you, your ideas, and your products and services to new potential customers and fans. Reaching more people means that you may earn more money, increase your credibility, be recognized as a thought leader, and have a greater impact on the world.As experienced professional podcasters with our fingers on the pulse of why podcasts are so important in the 21st century, we want you to understand: * What a podcast is and why you should start one * Why podcasting is so darn fun * How to choose a niche and create your own podcast * How to find affordable help with the technical aspects of podcasting * What bare bones equipment you'll need to get started * A step-by-step guide to launch your podcast * How to effectively grow and sustain your podcast audience * The nuts and bolts of monetizing your podcast Ready to learn and get excited about podcasting? Let's dive in!

Book Breathing New Life Into Book Clubs

Download or read book Breathing New Life Into Book Clubs written by Sonja Cherry-Paul and published by Heinemann Educational Books. This book was released on 2019 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword / Cornelius Minor Gratitude -- Creating a culture of reading through book clubs -- Organizing and setting up book clubs -- Launching and managing book clubs -- Lighting the fire of discussion -- Resources at a glance -- Living with books all year long.

Book Exactly How to Sell

Download or read book Exactly How to Sell written by Phil M. Jones and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.