Download or read book The Power in Being Yourself written by Muping Gan and published by . This book was released on 2015 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research indicates that power breeds authenticity, suggesting that people associate power with behaving authentically. Extending this notion, we hypothesized that the converse is also true--that the experience of authenticity enhances power. Five experiments (total N = 703) yielded support for this hypothesis. Specifically, participants who recalled an authentic, versus inauthentic, experience reported greater state power (Studies 1-3). Studies 2 and 3 showed further that this authenticity-to-power link was mediated by a reduced fear of rejection for expressing one's true self. Fear of rejection was manipulated in Study 4 to document the causal impact of a reduced fear of rejection on feelings of power. Finally, Study 5 extended the prior studies into the realm of social perception, demonstrating that people infer others' power from their acts of authenticity. Our findings could not be explained by pre-existing power differences that may have led to the authentic or inauthentic behavior in the first place (Studies 1, 2, & 5), nor by authenticity eliciting positive affect (Studies 3 & 5). Implications for the maintenance of power hierarchies, and the use of authenticity as a strategic means through which power can be obtained, are discussed.
Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book The Power of Perception written by Dr. Taia Willis, LMFT and published by Christian Living Books, Inc.. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power Within You In this transformative book, Dr. Taia explores how our perceptions shape our reality. With candid vulnerability and hard-earned wisdom, she shares her journey of overcoming adversity, challenging limiting beliefs, and embracing her authentic self. This compelling guide offers: • Powerful strategies to identify and overcome distorted perceptions • Proven techniques for developing robust self-awareness and resilience • Insights on the transformative power of vulnerability and authenticity • Effective tools for navigating life's challenges and finding purpose in pain Blending personal stories, psychological expertise, and practical advice, Dr. Taia provides a clear path to reshape your perceptions and unlock your full potential. Whether you're pursuing personal growth, healing, or seeking purpose, this book empowers you to rewrite your narrative and create a life of profound meaning and joy. Break free from limiting perceptions. Discover your inner strength and embrace your true self with "The Power of Perception". A companion workbook is also available.
Download or read book Interpretations of Luxury written by Linda Lisa Maria Turunen and published by Springer. This book was released on 2017-09-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Download or read book Be Yourself Everyone Else is Already Taken written by Mike Robbins and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Be Yourself, Everyone Else is Already Taken "Mike's book is a wonderful expression of authenticity in action—clear, honest, instructive, and a passionate call to be your true Divine Self." —Cheryl Richardson, New York Times best-selling author, Take Time for Your Life "Mike Robbins provides a clear guide for intelligently and compassionately coming face-to-face with yourself and loving the person you meet. His five principles of authenticity teach us how to embrace and celebrate all aspects of who we are and what it means to be a spiritual being having a human incarnation." —Michael Bernard Beckwith, author, Spiritual Liberation "Be Yourself, Everyone Else is Already Taken is an empowering and refreshing book about how to be successful, real, and fulfilled in life. I highly recommend it." —Gay Hendricks, New York Times best-selling author, Five Wishes "Mike Robbins has written a powerful, down-to-earth, and insightful book on one of the most important aspects of happiness and fulfillment in life—authenticity. Be Yourself, Everyone Else Is Already Taken will give you tools and techniques to enhance your life and relationships in a profound way." —Marci Shimoff, New York Times best-selling author, Happy for No Reason "Be Yourself, Everyone Else Is Already Taken reminds us that God created each one of us for a unique purpose.?We live in a world where the lines between fake and real have blurred. This powerful book teaches you how to access and express the realness you crave in your work, your relationships, and yourself." —Jon Gordon, author, The Energy Bus
Download or read book Communicating Science Effectively written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-03-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Download or read book Authenticity Tourism written by Jillian M. Rickly and published by Emerald Group Publishing. This book was released on 2018-09-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together contributions from authors who are actively engaged in authenticity research in a tourism context. In so doing, it demonstrates the various trajectories research has taken towards understanding the significance of authenticity.
Download or read book Human Motivation and Interpersonal Relationships written by Netta Weinstein and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume summarizes and organizes a growing body of research supporting the role of motivation in adaptive and rewarding interpersonal interactions with others. The field of human motivation is rapidly growing but most studies have focused on the effects of motivation on individuals' personal happiness and task engagement. Only recently have theorists and empiricists begun to recognize that dispositional and state motivations impact the ways individuals approach interpersonal interactions. In addition, researchers are now recognizing that the quality of interpersonal interactions influences consequent happiness and task engagement, thus helping to explain previous findings to this end. Similarly social psychology and relationships researchers have focused on the impact of cognitions, emotions, and behaviors on people's relationships. In their work, relationships researchers demonstrate that both contextual characteristics and individual differences influence the quality of interactions. Many of these studies seek to understand which characteristics strengthen the bonds between people, encourage empathy and trust and create a sense of well-being after a close interaction. This work seeks to integrate the field of human motivation and interpersonal relationships. Both fields have seen extensive growth in the past decade and each can contribute to the other. However, no single compiled work is available that targets both fields. This is the case, in part because only now is there enough work to make a strong and compelling case for their integration. In the previous years, research has been conducted to show that motivation is relevant and important for interactions among strangers and in close relationships. In addition developmental mechanisms for these relations are identified and mechanisms by which motivation strengthens people's relationships. Finally recent work has demonstrated the many implications for interpersonal relationships, showing that motivation impacts a range of interpersonal processes from prejudice regulation and objectification of others to empathy and care. This book seeks to summarize and organize all these findings and present them in a way that is relevant to both motivation researchers and social and relationship researchers.
Download or read book The Power of Perceived Authenticity written by Zihang E and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity endorsement has been perceived as one of the most effective marketing tactics to trigger consumers' intent to purchase for decades. A successful celebrity endorsement could positively affect consumers' attitudes towards the brand in addition to the products. Studies show celebrities could also impact the connection with the brand in terms of sales, and even brand switching. However, with the growing popularity of the social media networks, many companies recognize the potential marketing strategy for hiring social media influencers as endorsers in order to reach younger target audiences. The goal of this study addresses the participant's efficacy in putting on makeup after watching a " real person" beauty blogger versus a celebrity blogger. The intent of this study is to determine which type of endorsers are more effective on the target audience. This effectiveness will be measured by variables such as credibility, professionalism, attractiveness, and customers' intent to purchase.
Download or read book The Emerald Handbook of Authentic Leadership written by Romeo V. Turcan and published by Emerald Group Publishing. This book was released on 2023-10-05 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Authentic Leadership is a quest for interdisciplinary insights arising out of theory and practice. It is intended for a wide readership interested in leadership and leadership authenticity in the contemporary world.
Download or read book Authenticity in and Through Teaching in Higher Education written by Carolin Kreber and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In developing the notion of the scholarship of teaching as an 'authentic practice', the author draws on several complementary philosophical ideas to explore the nature of this practice, why it is imperative for universities to engage in it, what meaningful engagement wold look like and the conditions under which it might qualify as 'authentic'. Core constructs employed include practice virtue communicative action 'being', 'power', critical reflection and transformationThe scholarship of teaching is described as a practice sustained through critical reflection and critical self-reflection. Being a scholar of teaching is viewed as an ongoing transformative learning process, a process of becoming authentic, the latter ultimately aimed at both helping students to become authentic and creating a better world in which to teach, learn and live.^
Download or read book An Atlas of Interpersonal Situations written by Harold H. Kelley and published by Cambridge University Press. This book was released on 2003-02-03 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Atlas of Interpersonal Situations provides a systematic theoretical account for understanding the impact of situations on patterns of social interaction. Structured around descriptions of twenty-one of the most common situations that people encounter daily, this study presents the tools needed to understand how those situations influence interpersonal behavior. These descriptions are freestanding; each providing analysis, research examples, and everyday descriptions of the prototypical situation. The authors build upon interdependence theory, which stresses the manner in which outcomes are determined by the structure of interpersonal interaction. This analysis makes clear exactly what is "social" about "social psychology."
Download or read book The Experience of Meaning in Life written by Joshua A. Hicks and published by Springer Science & Business Media. This book was released on 2013-05-27 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth exploration of the burgeoning field of meaning in life in the psychological sciences, covering conceptual and methodological issues, core psychological mechanisms, environmental, cognitive and personality variables and more.
Download or read book In Search of Authenticity written by Jacob Golomb and published by Routledge. This book was released on 2012-11-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great philosophers such as Kierkegaard, Nietzsche and Sartre have clearly been preoccupied by the possibility of authenticity. In this study, Jacob Golomb looks closely at the literature and writings of these philosophers in his analysis of their ethics. Golomb's writings shows his passionate commitment to the quest for the authenticity - particularly in our climate of post-modern scepticism. He argues that existentialism is all the more pertinent and relevant today when set against the general disillusionment which characterises the late twentieth century. This book is invaluable reading for those who have been fascinated by figures like Camus's Meursault, Sartre's Matthieu and Nietzsche's Zarathustra.
Download or read book Authentic Fakes written by David Chidester and published by Univ of California Press. This book was released on 2005-04-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authentic Fakes explores the religious dimensions of American popular culture in unexpected places: baseball, the Human Genome Project, Coca-Cola, rock 'n' roll, the rhetoric of Ronald Reagan, the charisma of Jim Jones, Tupperware, and the free market, to name a few. Chidester travels through the cultural landscape and discovers the role that fakery—in the guise of frauds, charlatans, inventions, and simulations—plays in creating religious experience. His book is at once an incisive analysis of the relationship between religion and popular culture and a celebration of the myriad ways in which invention can stimulate the religious imagination. Moving beyond American borders, Chidester considers the religion of McDonald’s and Disney, the discourse of W.E.B. Du Bois and the American movement in Southern Africa, the messianic promise of Nelson Mandela’s 1990 tour to America, and more. He also looks at the creative possibilities of the Internet in such phenomena as Discordianism, the Holy Order of the Cheeseburger, and a range of similar inventions. Arguing throughout that religious fakes can do authentic religious work, and that American popular culture is the space of that creative labor, Chidester looks toward a future "pregnant with the possibilities of new kinds of authenticity."
