Download or read book The Power of Logos written by William L. Haig and published by Van Nostrand Reinhold Company. This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than an hour, you can learn how to plan, develop, evaluate, and implement a company logo system that works. Haig teaches that a logo must have credibility and inspire confidence. He offers step-by-step guidance on how to create a strong, memorable logo that identifies its company immediately over international and language barriers. 140 illus., 40 in color.
Download or read book Logos and Power in Isocrates and Aristotle written by Ekaterina V. Haskins and published by Univ of South Carolina Press. This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logos and Power in Isocrates and Aristotle presents Isocrates' vision of discourse as a worthy rival, rather than a mere precursor, of Aristotle's Rhetoric. It argues that much of what Aristotle said about the status of rhetoric and the role of discourse may have been a reaction to Isocrates.
Download or read book Super Sonic Logos written by David Allan and published by . This book was released on 2021-08 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James Andy Moore from THX and John Williams who scared us in Jaws...and don't forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there's always something from McDonald's courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar's Mastercard.
Download or read book Logos written by John Neeleman and published by . This book was released on 2015 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logos is a bildungsroman about the anonymous author of the original Gospel, set amid the kaleidoscopic mingling of ancient cultures. In A.D. 66, Jacob is one of Jerusalem's privileged Greco-Roman Jews. When Roman soldiers murder his parents and his beloved sister disappears in a pogrom led by the Roman procurator, he joins Israel's rebellion against Rome. The rebellion he helps to foment leads to more tragedy-personal and, ultimately, cosmic: Jacob's wife and son perish in Rome's siege of Jerusalem, and the Romans destroy Jerusalem and the Temple, and finally extinguish Israel at Masada. Jacob wanders, and in Rome, he joins other dissidents-plotting vengeance not by arms, but by the power of an idea. Paul of Tarsus, Josephus, the keepers of the Dead Sea Scrolls, and the historical Jesus himself each play a role in Jacob's tumultuous fortunes, but the women who have loved him compel the transforming and subversive climax.
Download or read book Religion and Power written by David Martin and published by Routledge. This book was released on 2016-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few more contentious issues than the relation of faith to power or the suggestion that religion is irrational compared with politics and peculiarly prone to violence. The former claim is associated with Juergen Habermas and the latter with Richard Dawkins. In this book David Martin argues, against Habermas, that religion and politics share a common mythic basis and that it is misleading to contrast the rationality of politics with the irrationality of religion. In contrast to Richard Dawkins (and New Atheists generally), Martin argues that the approach taken is brazenly unscientific and that the proclivity to violence is a shared feature of religion, nationalism and political ideology alike rooted in the demands of power and social solidarity. The book concludes by considering the changing ecology of faith and power at both centre and periphery in monuments, places and spaces.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book The Big Book of Logos 4 written by David E. Carter and published by Harper Collins. This book was released on 2006-05-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Download or read book Rhetoric of Logos written by Eduard Helmann and published by Verlag Niggli AG. This book was released on 2016-01-05 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author illustrates how designers can utilize the tools of rhetoric.
Download or read book Being and Logos written by John Sallis and published by Indiana University Press. This book was released on 2019-10-01 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Being and Logos is] a philosophical adventure of rare inspiration. . . . Its power to illuminate the text . . . , its ecumenicity of inspiration, its methodological rigor, its originality, and its philosophical profundity—all together make it one of the few philosophical interpretations that the philosopher will want to re-read along with the dialogues themselves. A superadded gift is the author’s prose, which is a model of lucidity and grace." —International Philosophical Quarterly John Sallis's luminous reading of six major Platonic dialogues—Apology, Meno, Phaedrus, Cratylus, Republic, and Sophist—weaves discussion of dramatic and mythical aspects together with basic philosophical issues. Being and Logos fundamentally reorients our reading and understanding of the platonic dialogues. This new edition of this classic of philosophical interpretation augments the Collected Writings of John Sallis, published by Indiana University Press.
Download or read book Neuro Design written by Darren Bridger and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.
Download or read book Silence in the Land of Logos written by Silvia Montiglio and published by Princeton University Press. This book was released on 2010-05-17 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In ancient Greece, the spoken word connoted power, whether in the free speech accorded to citizens or in the voice of the poet, whose song was thought to know no earthly bounds. But how did silence fit into the mental framework of a society that valued speech so highly? Here Silvia Montiglio provides the first comprehensive investigation into silence as a distinctive and meaningful phenomenon in archaic and classical Greece. Arguing that the notion of silence is not a universal given but is rather situated in a complex network of associations and values, Montiglio seeks to establish general principles for understanding silence through analyses of cultural practices, including religion, literature, and law. Unlike the silence of a Christian before an ineffable God, which signifies the uselessness of words, silence in Greek religion paradoxically expresses the power of logos--for example, during prayer and sacrifice, it serves as a shield against words that could offend the gods. Montiglio goes on to explore silence in the world of the epic hero, where words are equated with action and their absence signals paralysis or tension in power relationships. Her other examples include oratory, a practice in which citizens must balance their words with silence in very complex ways in order to show that they do not abuse their right to speak. Inquiries into lyric poetry, drama, medical writings, and historiography round out this unprecedented study, revealing silence as a force in its own right.
Download or read book How to written by Michael Bierut and published by HarperCollins. This book was released on 2016-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.
Download or read book The Logos of Heraclitus written by Eva Brann and published by Paul Dry Books. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In this extraordinary meditation, Eva Brann takes us to the fierce core of Heraclitus's vision and shows us the music of his language. The thought and beautiful prose in The Logos of Heraclitus are a delight.”—Barry Mazur, Harvard University “An engaged solitary, an inward-turned observer of the world, inventor of the first of philosophical genres, the thought-compacted aphorism,” “teasingly obscure in reputation, but hard-hittingly clear in fact,” “now tersely mordant, now generously humane.” Thus Eva Brann introduces Heraclitus—in her view, the West’s first philosopher. The collected work of Heraclitus comprises 131 passages. Eva Brann sets out to understand Heraclitus as he is found in these passages and particularly in his key word, Logos, the order that is the cosmos. “Whoever is captivated by the revelatory riddlings and brilliant obscurities of what remains of Heraclitus has to begin anew—accepting help, to be sure, from previous readings—in a spirit of receptivity and reserve. But essentially everyone must pester the supposed obscurantist until he opens up. Heraclitus is no less and no more pregnantly dark than an oracle…The upshot is that no interpretation has prevailed; every question is wide open.”
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Download or read book HBR s 10 Must Reads on Public Speaking and Presenting with featured article How to Give a Killer Presentation By Chris Anderson written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-05-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Command the room--whether you're speaking to an audience of one or one hundred. If you read nothing else on public speaking and presenting, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you find your voice, persuade your listeners, and connect with audiences of any size. This book will inspire you to: Win hearts and minds--and approval for your ideas Conquer your nerves and speak with confidence Focus your message so that people really listen Establish trust with your audience by being your authentic self Use data and visuals to persuade more effectively Master the art of storytelling This collection of articles includes "How to Give a Killer Presentation," by Chris Anderson; "How to Become an Authentic Speaker," by Nick Morgan; "Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee," by Bronwyn Fryer; "Connect, Then Lead," by Amy J.C. Cuddy, Matthew Kohut, and John Neffinger; "The Necessary Art of Persuasion," by Jay A. Conger; "The Science of Pep Talks," by Daniel McGinn; "Get the Boss to Buy In," by Susan J. Ashford and James R. Detert; "The Organizational Apology," by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky; "What's Your Story?” by Herminia Ibarra and Kent Lineback; "Visualizations That Really Work," by Scott Berinato; and "Structure Your Presentation Like a Story," by Nancy Duarte. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Download or read book Identify written by Tom Geismar and published by HOW Books. This book was released on 2011-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
