Download or read book The Power in the Purse and how We Use it written by B. Brierley and published by . This book was released on with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of the Purse written by Fara Warner and published by Prentice Hall. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Download or read book National Security Law and the Power of the Purse written by William C. Banks and published by Oxford University Press, USA. This book was released on 1994 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This power, by necessity and preference, has become the central congressional tool for participating in national security policy. Inevitably attacks on policy are transformed into attacks on the making and effects of appropriations.
Download or read book Can Congress Control the Power of the Purse written by United States. Congress. Senate. Committee on the Budget and published by . This book was released on 1978 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Judicial Power of the Purse written by Nancy Staudt and published by University of Chicago Press. This book was released on 2011-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congress and the president are not the only branches that deal with fiscal issues in times of war. In this innovative book, Nancy Staudt focuses on the role of federal courts in fiscal matters during warfare and high-cost national defense emergencies. There is, she argues, a judicial power of the purse that becomes evident upon examining the budgetary effects of judicial decision making. The book provides substantial evidence that judges are willing—maybe even eager—to redirect private monies into government hands when the country is in peril, but when the judges receive convincing cues that ongoing wartime activities undermine the nation’s interests, they are more likely to withhold funds from the government by deciding cases in favor of private individuals and entities who show up in court. In stark contrast with conventional legal, political, and institutional thought that privileges factors associated with individual preferences, The Judicial Power of the Purse sheds light on environmental factors in judicial decision making and will be an excellent read for students of judicial behavior in political science and law.
Download or read book The Power of the Purse written by E. James Ferguson and published by UNC Press Books. This book was released on 2014-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Power of the Purse, E. James Ferguson examines the intricate financial history of the American Revolution and the Confederation and connects it to political and constitutional developments in the period. Whether states or Congress should pay the debts of the Revolution and collect the taxes was a pivotal question whose solution would largely determine the country's progress toward national union. Ultimately, says Ferguson, the Revolutionary debt fulfilled an important purpose as a "bond of union." Ferguson's masterful analysis, originally published in 1961, has become a classic among the literature on the American Revolution.
Download or read book Big Green Purse written by Diane Maceachern and published by Penguin. This book was released on 2008-02-28 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Download or read book U S Commitments to Foreign Powers written by United States. Congress. Senate. Committee on Foreign Relations and published by . This book was released on 1967 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. Res. 151, to require the President to have the approval of Congress in order to make foreign commitments. Focuses on presidential use of power in U.S. foreign policy commitment to Vietnam.
Download or read book War Powers written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on National Security Policy and Scientific Developments and published by . This book was released on 1972 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Encyclop dia Britannica written by and published by . This book was released on 1892 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Download or read book The Debates Resolutions and Other Proceedings written by Jonathan Elliot and published by . This book was released on 1866 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Federal Reserve Discount Mechanism written by United States. Congress. Joint Economic Committee and published by . This book was released on 1968 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers Federal Reserve Board report on proposed revision of the Federal Reserve discount practices to meet changing banking needs.
Download or read book New Outlook written by and published by . This book was released on 1892 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Outlook written by Alfred Emanuel Smith and published by . This book was released on 1892 with total page 1328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Debating Reform written by Richard J. Ellis and published by CQ Press. This book was released on 2016-08-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debating Reform: Conflicting Perspectives on How to Fix the American Political System, Third Edition edited by Richard J. Ellis and Michael Nelson, gets readers to consider the key issues in reforming political institutions. Written specifically for this volume, each pro or con essay is contributed by a top scholar and examines a concrete proposal for reforming the political system. By focusing on institutions, rather than liberal or conservative public policies, the essays move readers to leave behind ideology and grapple with evidence, and then draw their own conclusions and build their own arguments.
Download or read book Federal Insecticide Fungicide and Rodenticide Act Extension written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1975 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
