Download or read book The Positive Case for Marketing Children s Products to Children written by and published by . This book was released on 1979 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Positive Case for Marketing Children s Products to Children United States of America Before Federal Trade Commission November 24 1978 written by United States. Federal Trade Commission and published by . This book was released on 1978* with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Children s Entertainment written by Norma Odom Pecora and published by Guilford Press. This book was released on 2002-03-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.
Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Download or read book Kids as Customers written by James U. McNeal and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for companies marketing to four-to twelve-year-olds.
Download or read book Advertising Directed at Children Endorsements in Advertising written by Organisation for Economic Co-operation and Development. Committee on Consumer Policy and published by Organisation for Economic Co-operation and Development ; [Montréal : Renouf]. This book was released on 1982 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the framework of its activities concerning marketing practices, the Committee on Consumer Policy, Organization for Economic Co-operation and Development, has examined the subjects of advertising directed at children and endorsements in advertising. These subjects raise common problems in member countries and result in a variety of responses. The report on advertising directed at children is based on a questionnaire to which 19 member countries responded; the report on endorsements in advertising has been drawn up on the basis of information received from 16 member countries. Both reports examine the various methods of advertising employed, the major areas of concern, and the existing regulatory frameworks and voluntary arrangements. Both also suggest a number of policy solutions for consideration by member countries. Appendices to the first study report results of a survey on advertising directed toward children in Japan and results of a recent study in Sweden on toy packaging. (Author/RH)
Download or read book Communication Yearbook 5 written by Michael Burgoon and published by Transaction Publishers. This book was released on 1981-12-01 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published under the auspices of the International Communication Association, this volume, the fifth in the Communication Yearbook series, provides an annual overview and synthesis of developments in the science of communication. Disciplinary reviews and commentaries on general topics in all subdivisions of communication accompany analyses of developments in communication theory and research in specialized areas within the communication sciences. Among the areas covered are information systems, interpersonal communication, political communication, instructional communication, health communication, mass communication, organizational communication, and intercul-tural communication. Reviews and commentaries are commissioned by the editor, and divisional overviews are prepared by scholars in each area of specialization. Articles presenting current research are selected through competitive judging processes within each interest area.
Download or read book The Marketing of Children s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Download or read book Journal of Media Law and Practice written by and published by . This book was released on 1980 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Big Bang Or Big Bust written by Pamela E. Queen and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Michelle, a graduating senior, is faced with a soul-searching decision about her career options. In the aftermath of a recent mass shooting at an elementary school, she is rethinking her coveted job offer to market bulletproof products for children. Although Michelle knows that mass shootings help to increase product sales for her prospective employer and earn her a fast-track promotion, she questions the advertising strategy used by her future employer and its competitors. This case explores complexities of ethics in advertising, especially the use of fear-appeal campaigns to persuade consumers to buy products and services.
Download or read book Through Children s Minds The Marketing and Creation of Children s Products written by Stanley Goldstein and published by . This book was released on 2013-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifetime of rejection. Yet some companies, not realizing the unique psychology of children, create products or market them to children based on faulty ideas, later wondering why they were unsuccessful despite great effort and financial investment. The minds of children differ profoundly from those of adults and to successfully market and create children s products requires knowledge of these differences. Though children s behavior can seem quirky and inexplicable, it possesses an inherent logic which can be understood by adults and is described in this book. Through Children s Minds provides sophisticated information about the children s marketplace, marketing and creating children s products, and what children like and dislike in television and other media. Dr. Stanley Goldstein is an author and psychologist who has appeared on national broadcasts including The Larry King Show and CourtTV. Contents: Author s Note 9 Foreword: Who Should Read This Book 11 Introduction: How the Marketing to Children Began 15 Chapter 1: What Children Are Really Like 21 Chapter 2: The Behavior of the Child As Customer 31 Chapter 3: The Psychology of the Child As Customer 35 Chapter 4: Why Children Buy...45 Chapter 5: How Child Customers Differ From Adult Customers 51 Chapter 6: Maturing From Child to Adult Customer 57 Chapter 7: The Child As Influencer of Family Purchases 59 Chapter 8: The Global Children s Market 67 Chapter 9: Developmental Changes in Play 73 Chapter 10: Child Psychology and Children s Products 81 Chapter 11: The Art of Developing Children s Products 89 Chapter 12: The Uniqueness of Marketing to Children 99 Chapter 13: What You Must Know to Create New Marketing Ideas 107 Chapter 14: Marketing to Children Which Will Likely Fail 119 Chapter 15: Advertising to the Youth Market 127 Chapter 16: How Children Relate to Television 137 Chapter 17: What Makes Children s Television Commercials Effective?...157 Chapter 18: Is Television Advertising Still Critical In the Digital Age?...175 Chapter 19: Promotional Activities With Children 181 Chapter 20: Marketing, Children s Orientating, And Conducting Market Research 189 Author s Note: My thought of writing Through Children s Minds originated in workshops on telecommunications and marketing which I prepared under the auspices of Behavioral Information Services. The telecommunications workshop explained eighty percent of the telecommunications section in the Encyclopedia of Engineering in just one day. My goal was comparable for the Children s Marketing Workshop. This book requires no prior knowledge of advertising, marketing, or child psychology. Its only requirement is the willingness to abandon the inaccurate explanations of children s behavior which each person, naturally and intuitively, has created, the naive psychology to which Fritz Heider, a leading figure in the field of social psychology, devoted a lifetime of study. Discarding cherished conclusions is difficult for these are the bedrock of our personality. Yet children easily accomplish this task as they develop. Should less be demanded of adults?
Download or read book Marketing to and Through Kids written by Selina S. Guber and published by McGraw-Hill Companies. This book was released on 1993 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and computers. Now marketing and advertising professionals can learn how to tap into this $70 billion-a-year goldmine. 35 illustrations.
Download or read book Designing for Kids written by Krystina Castella and published by Routledge. This book was released on 2018-11-08 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designers, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them. Therefore, fine distinctions between age transitions and the day-to-day experiences of children are often overlooked. Designing for Kids brings together all a designer needs to know about developmental stages, play patterns, age transitions, playtesting, safety standards, materials and the daily lives of kids, providing a primer on the differences in designing for kids versus designing for adults. Research and interviews with designers, social scientists and industry experts are included, highlighting theories and terms used in the fields of design, developmental psychology, sociology, cultural anthropology and education. This textbook includes more than 150 color images, helpful discussion questions and clearly formatted chapters, making it relevant to a wide range of readers. It is a useful tool for students in industrial design, interaction design, environmental design and graphic design with children as the main audience for their creations.
Download or read book Marketing for Children written by Nicholas Primavera and published by . This book was released on 2021-01-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Children tells a story about how two friends, a business tycoon and a great cook explain the overall steps of making an idea into reality in an interesting and fun way. Some of the principles include: SWOT Analysis and Porter's Five Forces.
Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
