Download or read book The Political Speechwriter s Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Download or read book The Political Speechwriter s Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Download or read book The Political Speechwriter s Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2009-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: • Language the audience will understand and remember, • Anecdotes that make listeners laugh and cry, • Wit that pokes fun at opponents but also shows their own lighter side, and • Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter—including annotated speeches—Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a “Behind the Scenes” feature. “As Delivered” boxes point to Web links for watching notable speeches, while a handy “Speechwriter’s Checklist” concludes every chapter.
Download or read book White House Ghosts written by Robert Schlesinger and published by Simon and Schuster. This book was released on 2008-04-15 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.
Download or read book Undelivered written by Jeff Nussbaum and published by Flatiron Books. This book was released on 2022-05-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into notable speeches that were never delivered, showing what could have been if history had gone down a different path For almost every delivered speech, there exists an undelivered opposite. These "second speeches" provide alternative histories of what could have been if not for schedule changes, changes of heart, or momentous turns of events. In Undelivered, political speechwriter Jeff Nussbaum presents the most notable speeches the public never heard, from Dwight Eisenhower’s apology for a D-Day failure to Richard Nixon’s refusal to resign the presidency, and even Hillary Clinton’s acceptance for a 2016 victory—the latter never seen until now. Examining the content of these speeches and the context of the historic moments that almost came to be, Nussbaum considers not only what they tell us about the past but also what they can inform us about our present.
Download or read book Lend Me Your Ears written by William Safire and published by W. W. Norton & Company. This book was released on 1997 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Safire's invaluable and immensely entertaining Lend Me Your Ears established itself instantly as a classic treasury of the greatest speeches in human history. Selected with the instincts of a great speechwriter and language maven, arranged by theme and occasion, each deftly introduced and placed in context, the more than two hundred speeches in this compilation demonstrate the enduring power of human eloquence to inspire, to uplift, and to motivate. For this expanded edition Safire has selected more than twenty new speeches by such figures as President Bill Clinton, Senator Robert Dole, General Colin Powell, Microsoft's Bill Gates, the Dalai Lama, Edward R. Murrow, Alistair Cooke, the Buddha, and the late Israeli Prime Minister Yitzhak Rabin. They prove that even in a digital age the most forceful medium of communication is still the human voice speaking directly to the mind, heart, and soul.
Download or read book How to Write Give a Speech written by Joan Detz and published by Macmillan + ORM. This book was released on 2014-03-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more Updated to include new examples and the latest technology, as well as a section on social media, this is a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.
Download or read book Writing Great Speeches written by Alan M. Perlman and published by . This book was released on 2021-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to upgrade your public speaking skills?? Or maybe you have to give a talk next week - and you need to figure out, quickly, what to say and how to say it to make a lasting impression.? In either case, the answers are in this book. The importance of being able to compose and deliver your own speech? ?goes far beyond "better business presentations," essential as these may be to your career.? You can participate more effectively in your state or local government, your civic or religious group, your social club or organization.? You can create eloquent, professional-sounding remarks for your daughter's confirmation, your nephew's wedding, your grandchild's bar/bat mitzvah, your boss's retirement. You can do your own tributes, awards acceptances, welcoming speeches, or introductions of guest speakers or performers.?? You can help your kids with their talks and presentations.Here's some of what you'll find in Writing Great Speeches: Tips on building credibility - quick ways to get up to speed on your topic Seven patterns for organizing your speech Sixteen strategies for beginning your speech - and behaviors to avoid. How to make your speech easy to follow How to use rhythm and style to create more effective speeches Six ways to wrap up your speech, including tips on creating a powerful ending The Golden Rule of ceremonial speech writingEvery time you write and deliver your own speech? ?you'll stand out as a person with the relatively rare ability to think and speak clearly.? Even a few minutes of well-crafted and well-chosen remarks can make a strong impression. My professional techniques can open up a wide range of opportunities for you to share your thoughts with your fellow human beings, to arouse their feelings, to urge them to action.? You'll learn to use language to create change in your life and in the lives of others.
Download or read book Speechwriting written by Simon Lancaster and published by The Crowood Press. This book was released on 2018-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Download or read book The Penguin Book of Modern Speeches written by Brian MacArthur and published by Penguin UK. This book was released on 2012 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it was Churchill rousing the British to take up arms or the dream of Martin Luther King, Fidel Castro inspiring the Cuban revolution or Barack Obama on Selma and the meaning of America, speeches have profoundly influenced the way we see ourselves and society. Gathered here are some of the most extraordinary and memorable speeches of the last century. Some are well known, others less so, but all helped form the world we now inhabit. 'Time and again, MacArthur satisfies the reader's expectations. They are all here: Lloyd George's fit country for heroes, Woodrow Wilson's world made safe for democracy, Enoch Powell's River Tiber foaming with much blood' The Times Literary Supplement 'It would be hard to do better than MacArthur's selection, which is a tribute to the breadth of his knowledge' The Times
Download or read book Leading Lines written by Lucinda Holdforth and published by HarperCollins. This book was released on 2019-02-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make speeches that seize the moment, advance your cause and lead the way. 'Exhilarating, illuminating, and absolutely captivating, this book made me want to rush out and give a thousand speeches!' Charlotte Wood, author of The Natural Way of Things For those who aim to be leaders, mastering the power of speechmaking -the art and craft of persuasion - is more important than ever. If you want to be heard, it's not enough to have something to say: you must know how to say it. In government, business or civil society, a leader's speech sets the tone: the wrong words can destroy a company, damage a reputation, or even start a war. But the right speech can build prosperity, drive peaceful solutions and bring people together. This book meets the difficulties of modern speechmaking head-on, taking us through the process of formulating ideas, finding the best ways to express them, and delivering an accomplished address. Using examples from history, literature and her 25- year career as a speechwriter, Lucinda Holdforth writes a compelling analysis of celebratory, rallying and explanatory speeches. She reminds us that democracies rise and fall on the quality of the debates we conduct and the subsequent decisions we make. This is not only a practical manual for crafting a powerful speech, it's a cracking read. The right words can be transformative. They can stir a heart or reimagine the world. Leading Lines will help you find those words, and lead the way. PRAISE 'A book for anyone who aspires to leadership. Holdforth draws on her formidable expertise and experience working with CEOs like me to deliver this practical guide to the creation of leadership speeches.' Geoff Dixon, CEO and Managing Director of Qantas, 2001-2008 'This book is for all those who love words and the power they have to change lives. Leading Lines will be an indispensable tool for CEOs and speechwriters of every kind, it is also, quite simply, a cracking read, attractive to anyone who likes a good story' Tegan Bennett Daylight, writer, teacher, critic
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Download or read book The Speechwriter s Companion written by James Groves and published by . This book was released on 2006 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication underpins nearly every aspect of our lives and effective communication is essential to the conduct of Australian society. Speeches are used frequently as a means of communication by business, government or community leaders. Speeches are one of the ways an organisation or government can publicise products,programs or achievements in a competitive news and marketing environment. They also allow the speaker to 'narrowcast' specific messages to special groups. Australia does not have a culture of speechmaking to the same extent as other countries such as the United States. Consequently, speakers and speechwriters sometimes lack a supportive environment in which to develop their craft. The matters above are not likely to be altered in the short-term, but understanding them will help in the preparation of successful speeches.
Download or read book When They Go Low We Go High written by Philip Collins and published by Abrams. This book was released on 2018-07-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a good speech save democracy? “Anyone interested in the past, present and future of speeches and speechwriting will find [this] a fascinating read.” —The Spectator When First Lady Michelle Obama approached the podium at the 2016 Democratic National Convention, nobody could have predicted that her rousing line “When they go low, we go high” would become the motto for the political left and an anthem for opponents of oppression worldwide. It was a speech with the kind of emotional pull rarely heard these days, joining a long list of addresses that have made history. But what was it that made this speech so great? When They Go Low, We Go High explores the most notable speeches in history, analyzing the rhetorical techniques to uncover how the right speech at the right time can profoundly shape the world. Traveling across continents and centuries, political speechwriter Philip Collins reveals what Thomas Jefferson owes to Cicero and Pericles; who really gave the Gettysburg Address; and what Elizabeth I shares with Winston Churchill. In telling the stories of famous and sometimes infamous speeches—including those from Lincoln, Woodrow Wilson, JFK, Martin Luther King, Jr., Disraeli, Hitler, Elie Wiesel, Margaret Thatcher, and Barack and Michelle Obama—Collins breathes new life into words you thought you knew well, telling the story of democracy. Whether it’s the inaugural addresses of presidents or the revolutionary writings of Castro, Pankhurst, and Mandela, Collins illuminates and contextualizes these moments with sensitivity and humor. When They Go Low, We Go High examines the power of public speaking and serves as an urgent reminder that words can change the world. “Hits on three unassailable truths: rhetoric and democracy must go hand-in-hand; democracy, for all of its flaws, is superior to tyranny; and democracy is currently under assault.” —Paste “Collins . . . understands intimately the mechanics of rhetoric. He believes that we, as human beings, possess the capacity to extract ourselves from the swamp in which we have sunk.” —The Times
Download or read book The Molecule of More written by Daniel Z. Lieberman and published by BenBella Books. This book was released on 2018-08-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are we obsessed with the things we want only to be bored when we get them? Why is addiction perfectly logical to an addict? Why does love change so quickly from passion to indifference? Why are some people die-hard liberals and others hardcore conservatives? Why are we always hopeful for solutions even in the darkest times—and so good at figuring them out? The answer is found in a single chemical in your brain: dopamine. Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas—and progress itself. Dopamine is the chemical of desire that always asks for more—more stuff, more stimulation, and more surprises. In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it's why we gamble and squander. From dopamine's point of view, it's not the having that matters. It's getting something—anything—that's new. From this understanding—the difference between possessing something versus anticipating it—we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion—and we can even predict those behaviors in ourselves and others. In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.
Download or read book Our Towns written by James Fallows and published by Vintage. This book was released on 2018-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BEST SELLER • The basis for the HBO documentary now streaming on HBO Max For five years, James and Deborah Fallows have travelled across America in a single-engine prop airplane. Visiting dozens of towns, the America they saw is acutely conscious of its problems—from economic dislocation to the opioid scourge—but it is also crafting solutions, with a practical-minded determination at dramatic odds with the bitter paralysis of national politics. At times of dysfunction on a national level, reform possibilities have often arisen from the local level. The Fallowses describe America in the middle of one of these creative waves. Their view of the country is as complex and contradictory as America itself, but it also reflects the energy, the generosity and compassion, the dreams, and the determination of many who are in the midst of making things better. Our Towns is the story of their journey—and an account of a country busy remaking itself.
Download or read book But Enough About You written by Christopher Buckley and published by Simon and Schuster. This book was released on 2014 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Buckley at his best: an extraordinary, wide-ranging selection of essays both hilarious and poignant, irreverent and delightful. In his first book of essays since his 1997 bestseller, Wry Martinis, Buckley delivers a rare combination of big ideas and truly fun writing. Tackling subjects ranging from "How to Teach Your Four-Year-Old to Ski" to "A Short History of the Bug Zapper," and "The Art of Sacking" to literary friendships with Joseph Heller and Christopher Hitchens, he is at once a humorous storyteller, astute cultural critic, adventurous traveler, and irreverent historian.
