Download or read book The Pocketbook of Audience Research written by Joke Hermes and published by Taylor & Francis. This book was released on 2023-12-18 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Download or read book The Routledge Companion to Media Audiences written by Annette Hill and published by Taylor & Francis. This book was released on 2024-09-27 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions. Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences. The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.
Download or read book Audience written by Helen Wood and published by Taylor & Francis. This book was released on 2024-02-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Download or read book Young People Media and Nostalgia written by Rodrigo Muñoz-González and published by Taylor & Francis. This book was released on 2024-10-18 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how Latin American young people engage with nostalgia and grasp a sense of nostalgic representations of the 1970s and 1980s through contemporary media. Based on ethnographic fieldwork conducted in Costa Rica, this book analyses how young audiences make sense of nostalgic representations of transnational pasts, thus creating a link between media reception practices and the engagement with broader social, cultural, economic, and political structures. It also brings to the fore new insights concerning the role media has in fostering senses of national memory by highlighting the key role of everyday media engagements in comprehending the past. This comprehensive empirical study will be of interest to scholars, researchers and students of media and communications studies, Latin American studies, sociology, digital culture, memory studies, social and cultural anthropology, youth studies, cultural studies, and readers interested in popular culture, television, and cinema.
Download or read book A Pocket Guide to Public Speaking written by Dan O'Hair and published by Macmillan Higher Education. This book was released on 2015-11-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling brief introduction to public speaking offers practical coverage of every topic typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community. This newly redesigned full-color edition offers even stronger coverage of the fundamentals of speechmaking, while also addressing the changing realities of public speaking in a digital world. It features fully updated chapters on online presentations and using presentation software, and a streamlined chapter on research in print and online.
Download or read book Television written by and published by . This book was released on 1949 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television written by Frederik A. Kugel and published by . This book was released on 1949 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E Colors Personal Intervention Pocket Book written by Equilibria Services Pte. Ltd. and published by Equilibria Services Pte Ltd. This book was released on 2023-07-17 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Colors and Personal Intervention Pocket Book The E-Colors and Personal Intervention book is an excellent resource for those who want to learn more about personality diversity. As people living in social environments, we encounter different personality styles in our day-to-day interactions. How you interact with, communicate with and influence others determines your level of success and satisfaction in life. Our personality diversity tools, captured within this guide, allow you to be intentional about your interactions and deliberately plan the positive outcomes you want to achieve both individually and within a team, organization and community. In this guide, you will learn about our core personality diversity tools, the E-Colors, and Personal Intervention. The E-Colors process helps to identify different personality styles, which enables people to better understand themselves and others. It leads to a heightened awareness that we do not all think and act the same and that we all have different communication styles and behavioral tendencies. The understanding of the richness of personality diversity, and the management of our tendencies through Personal Intervention, are basic principles that enhance individuals, teams and organizational performance. When you purchase this book, you will have access to the following resources: • The difference between personality and character. • An introduction to Equilibria's core tools. • The basics of the E-Colors. • The E-Colors ethics. • The basic elements of Personal Intervention. • A breakdown of the 12 E-Colors Combinations, key elements, and descriptors. • Effective forms of recognition for different personality styles. • Recommendations for success when working with different personality styles. • Strategies to engage in listening for different personality styles. • How to delegate to different personality styles. • Natural leadership tendencies and behaviors of different personalities. • Natural communication tendencies of different personality styles. • 8 Essentials – A model for high-performance teams consisting of eight interdependent elements. • Planned Engagement Checklist – An excellent checklist to follow to achieve intentional outcomes in your engagements with others. DISCOVER YOUR E-COLORS: WWW.EQUILIBRIA.COM
Download or read book Broadcast cable Programming written by Susan Tyler Eastman and published by . This book was released on 1993 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Download or read book The Americas Marketing Pocket Book written by and published by . This book was released on 2002 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1965 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book State and Local Highway Training and Technology Resources written by and published by . This book was released on 1994 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Willing s Press Guide and Advertisers Directory and Handbook written by and published by . This book was released on 2003 with total page 1438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Independent Television in Britain written by Jeremy Potter and published by Springer. This book was released on 2016-07-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ITV network was designed as a federation of companies, different in size and character, jointly and severally constructing programme schedules in which strands of entertainment were interwoven with news bulletins, drama with sport, feature films with documentaries, church services with broadcasting for schools. The purpose of this volume is to convey some impression of diversity by illustrating and illuminating the rich assortment of companies and programmes making up ITV's overall service to the public in the operation of a plural system on a single television channel during a peak period in British broadcasting.
Download or read book New Tools for Environmental Protection written by National Research Council and published by National Academies Press. This book was released on 2002-06-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people believe that environmental regulation has passed a point of diminishing returns: the quick fixes have been achieved and the main sources of pollution are shifting from large "point sources" to more diffuse sources that are more difficult and expensive to regulate. The political climate has also changed in the United States since the 1970s in ways that provide impetus to seek alternatives to regulation. This book examines the potential of some of these "new tools" that emphasize education, information, and voluntary measures. Contributors summarize what we know about the effectiveness of these tools, both individually and in combination with regulatory and economic policy instruments. They also extract practical lessons from this knowledge and consider what is needed to make these tools more effective. The book will be of interest to environmental policy practitioners and to researchers and students concerned with applying social and behavioral sciences knowledge to improve environmental quality.
