Download or read book The Pocket MBA Instant Entrepreneur written by Harry Brelsford and published by . This book was released on 2020-09-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to rapidly innovate yourself as an entrepreneur moving forward. If you've always wanted to be an entrepreneur - this ready guide if for you. Perhaps you have found yourself unemployed (or underemployed) and are looking to recreate yourself fast fast - this is your book. Are you over 50 years old and looking to capitalize on your experience to make a great living - this book is for you. Are you new to business but unable to find a rewarding career opportunity? This book offers prescriptive guidance on how to be a successful entrepreneur! Based on the Finder, Minder, Grinder professional services framework, this book is for everyone, young or old, who is considering being an entrepreneur in ANY INDUSTRY. You will learn how to get "the business," manage your business and your customers and do the actual work. Consider the Pocket MBA? as the "MBA" for the reset of us without a two-year expensive residency at a University. We cut to the chase!Needless to say - many industries are changing very quickly, and that economic upending is resulting in amazing new opportunities in existing and new industries. And let's face it, with the global disruptions in business, some jobs will never return, requiring you to reinvent yourself right here right now. This book is your guide to capitalizing on chaos - where the next great fortunes are being made. Written by a successful serial entrepreneur who started his first business in middle school (importing digital watches to Alaska), Harry Brelsford has participated in over a dozen startups in a wide range of industries. His pain along the entrepreneurial pathway is your immediate gain by following the actionable guidance in this book. Need more convincing? Assuming you are gainfully employed but want to make a change, this book is your "cookbook" on how to go from being a successful EMPLOYEE to ENTREPRENEUR! Finally - the majority of the world's richest people on the Forbes 1000 List are entrepreneurs!

Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by Wiley. This book was released on 1997-02-27 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program . . . . . . From an all-star team that includes: William D. Bygrave, Babson College . . . Jeffry Timmons, Harvard University and Babson College . . . Karl Vesper, University of Washington . . . Gerry Hills, University of Illinois, Chicago . . . Robert Ronstadt, Pepperdine University . . . David E. Gumpert, David Gumpert Communications . . . William Wetzel, University of New Hampshire . . . Joel Shulman, Babson College . . . Elizabeth Gatewood, University of Houston . . . Richard Mandel, Babson College . . . Joseph Iandiorio, Iandiorio & Teska . . . Steve Spinelli, Babson College . . . J. William Petty, Baylor University . . . Bruce Kirchhoff, New Jersey Institute of Technology . . . Julian Lange, Babson College. "Bygrave has assembled a thoughtful and highly usable volume. The fundamentals are all here . . . from how to recognize entrepreneurial opportunity to the development of successful business plans and financial arrangements. This book will be on the desk of every aspiring entrepreneur who wants a ready reference with a wealth of information equal to his dreams of entrepreneurial success." —Alfred E. Osborne, Jr. Director, Entrepreneurial Studies Center "Bygrave's book includes all the right stuff: the right topics, the right applications, and the right concepts for the MBA student seriously interested in entrepreneurship or providing goods and services to the growth segment of the business world." — Donald L. Sexton, William H. Davis Chair of American Free Enterprise System, Ohio State University "This book is a 'keeper.' The entrepreneur will be referring to it through the startup process and long afterward. This will be the bible for those who want to create and grow their own ventures." —Frank Hoy Dean, College of Business Administration, University of Texas, El Paso With the global marketplace now a reality, entrepreneurs and small businesses are seizing opportunities at a rate never before equaled. New markets emerge almost daily, offering boundless potential to those with the vision to see them, the courage to pursue them, and the persistence to capture them. But a keen eye, a strong heart, and a tenacious temperament do not guarantee success in this swirling maelstrom of competition. You'll also need a generous supply of the most precious commodity in the global marketplace—knowledge. The Portable MBA in Entrepreneurship, Second Edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. William Bygrave has reassembled his all-star team of professors, consultants, and entrepreneurs to expand and update this bestseller. Every chapter is brought into step with the times through a host of new case studies and examples, and the changing legal, tax, and regulatory climates for small businesses and entrepreneurs are examined and explained as well. New and updated topics covered in this indispensable Second Edition include: Using the Internet as both a source of opportunities and a resource for generating additional revenues Discovering the perfect business opportunity Creating a business plan Financing a business with venture capital or debt financing Managing for growth Protecting intellectual property Harvesting your business Amazingly, while The Portable MBA in Entrepreneurship, Second Edition brings you the collective wisdom of some of the top guns in the academic and business worlds, you don't need an academic background to understand it. Featuring solid, substantive information written in a clear and engaging style, this book is your golden opportunity to get a five-star education in entrepreneurship at a take-out price. Also available, The Portable MBA in Entrepreneurship Case Studies. The Portable MBA Series The Portable MBA, with over 150,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with the Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The New Portable MBA The Portable MBA in Marketing The Portable MBA in Finance and Accounting The Portable MBA in Management The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Investment The Portable MBA in Strategy The Portable MBA in Economics Vital Business Topics Real-Time Strategy New Product Development Total Quality Management Psychology for Leaders Market-Driven Management Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies

Download or read book The Portable MBA written by Kenneth M. Eades and published by John Wiley & Sons. This book was released on 2010-04-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Download or read book Developing a Business Case written by Harvard Business Review and published by Harvard Business Press. This book was released on 2010-12-02 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders

Download or read book The Pocket Small Business Owner s Guide to Starting Your Business on a Shoestring written by Carol Tice and published by Allworth. This book was released on 2013-07-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Download or read book The Portable MBA Desk Reference written by Nitin Nohria and published by . This book was released on 1998-10 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand-new edition of the ultimate desktop tool The PORTABLE MBA DESK REFERENCE Substantially revised, completely updated How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters? When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference-the complete all-in-one guide to business terms, facts, ideas, and resources. Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting-edge sections on technology, and much more. Organized into two easy-to-use sections, it contains an A-to-Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information-in print and on line-on dozens of subjects. Ideal for a quick-take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you'll ever have. A selection of Book-of-the-Month Club, Money Book Club, and Quality Paperback Book Club. Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. PART ONE is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. PART TWO is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.

Download or read book The New Portable MBA written by Eliza G. C. Collins and published by Wiley. This book was released on 1994-11-04 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.

Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by John Wiley & Sons. This book was released on 2015-07-24 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Download or read book The Portable MBA in Marketing written by Charles D. Schewe and published by John Wiley & Sons. This book was released on 1998-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.

Download or read book The Vest pocket MBA written by Jae K. Shim and published by Prentice Hall Press. This book was released on 1997 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling, all-in-one problem-solver teaches the techniques and methods used in the finest MBA programs. Presented in a question-and-answer format, "The Vest-Pocket MBA" provides all the formulas, guidelines, ratios, and rules-of-thumb needed to solve problems in 240 key areas of business and finance. Includes tables, graphs and charts.

Download or read book The Agile Pocket Guide written by Peter Saddington and published by John Wiley & Sons. This book was released on 2012-11-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includes The basic tennets of the Scrum framework How to apply the processes and steps required to become agile The dynamics of a successful agile environment The very basics of Scrum and how to employ them quickly Practical questions to ask the Team Leader as well as the Team How to build an environment of communication and collaboration for the entire organization

Download or read book The Fast Forward MBA in Business written by Virginia O'Brien and published by Wiley. This book was released on 1996-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business. * What's the difference between a manager and a leader? * What is the lowdown on all of the restructuring and reengineering hype? * How do the numbers from accounting play into overall strategy? * What are the big and small of economics. These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast. VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.

Download or read book The Portable MBA in Finance and Accounting written by John Leslie Livingstone and published by Wiley. This book was released on 1997-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition of The Portable MBA in Finance and Accounting brings you all the in-depth, authoritative coverage of its bestselling predecessor-expanded and updated-plus an important selection of new topics crucial to business success. It's the ideal resource for every manager and professional who needs to use numbers as business tools, gain competitive advantage, and manage the enterprise more efficiently. John Leslie Livingstone has reassembled his all-star lineup of leading professors and practitioners in finance, accounting, and law from across the United States. These experts provide practical, jargon-free explanations of key finance and accounting topics. Special features of this new edition include: New chapters * Computers and information technology in F&A * Analyzing income statements * Managing financial risk Broad coverage * Understanding financial statements * Financial forecasting and budgeting * Break-even and cost-volume-profit analyses * Product pricing * Strategies to minimize business income tax * Evaluating an acquisition target * Managing foreign exchange risk exposure- and much more Versatility * Applies to large corporations, midsize companies, and start-ups * Useful in nonprofit organizations as well as businesses * Helps sales, service, production, and marketing managers speak the language of F&A experts The Portable MBA in Finance and Accounting, Second Edition offers a five-star education at a take-out price. Whether you read it cover-to-cover, use it as a handy reference, or both, it helps you ask the right questions and understand the answers you receive. Best of all, it's a practical toolkit for measuring and improving your business. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. Praise for the First Edition: "Straight from second-year business school courses, the book is full of up-to-date financial and managerial information that will help transform your company from start-up to blue-chip." -Entrepreneur "Practical, useful, and accessible. Of immense use to everyone in both business and nonprofit organizations, from the smallest start-up, to the largest corporation." -Eliza G. C. Collins Center for Executive Education, former Senior Editor, Harvard Business Review Here's a complete step-by-step course in "executive number-crunching" for busy managers and professionals who don't have time for a formal MBA program. Written by a team of top business school professors, this book acquaints you with the financial and accounting concepts, strategies, tools, and techniques used at today's leading corporations. And, thanks to its practical, real-world approach and jargon-free language, readers with no prior background in finance and accounting quickly learn how to: * Read and interpret financial statements * Develop and use sophisticated cost-analysis tools * Perform financial forecasting and budgeting * Create sound business plans * Use proven strategies for minimizing business income tax * Master the pros and cons of going public * Evaluate and act on mergers and acquisitions * Manage foreign exchange risk exposure * And much more Read The Portable MBA in Finance and Accounting and learn how to use sophisticated financial and accounting tools to manage your enterprise more efficiently. Get the expertise without the expense from an all-star team including: * Jeffry A. Timmons, Harvard Business School * William W. Alberts, University of Washington * Eugene E. Comiskey and Charles W. Mulford, Georgia Institute of Technology * William C. Lawler, Babson College * Les Heitger, Indiana University * Robert Anthony, Harvard Business School

Download or read book The Portable MBA in Investment written by Peter L. Bernstein and published by John Wiley & Sons. This book was released on 1995-10-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today's markets, setting objectives, asset valuation, investment strategies, managing risks, and performance measurement.

Download or read book The Portable MBA in Management written by Allan R. Cohen and published by Wiley. This book was released on 1993-05-03 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines the best of current leadership and management theory and practice. Focuses on the use of people and organizations as ``competitive weapons'' as well as how to generate and sustain the behavior necessary to stay ahead of the competition. Improving subordinate performance, negotiating skills, organizational design, development and change are among the topics covered.

Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-09-28 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.