Download or read book The Pocket Guide to Book Marketing written by John Koehler and published by . This book was released on 2020-12-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion piece to the Pocket Guide to Publishing-read by over 50,000 writers-helps authors sort out their marketing program before and after publication, and answers questions they have about marketing their book. What marketing work must you the author do to succeed, and how do you work with the publisher to promote the book? How do you determine which social media is the best fit for you? How do you get endorsements and reviews from people you don't know? Is it better to hold book events and signings at a brick and mortar bookstore or should you manage it elsewhere? What is a blog tour? Should you do an Ebook campaign on your publication date or wait until later? These questions and many more are answered in this pocket guide to book marketing.
Download or read book The Complete Guide to Book Marketing written by David Cole and published by Simon and Schuster. This book was released on 2010-02-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book The POD Pocket Guide to Marketing and Selling Your Book on Amazon written by Shannon Yarbrough and published by . This book was released on 2009-01-31 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you written a book? Self-published it? Need to know what to do next? It's time to market and sell your book! But where do you start?In today's growing technological society, the internet is the best place to start promoting yourself as an author. You can write a book, publish a book, and market it all on the World Wide Web. But again, where do you start?Amazon.com is the world's largest online bookseller today, but at times, it can be quite overwhelming. There are lots of pages of books with lots of links to take you to lots of different places.But you only have to start with one page...your book's page. Everything you need to successfully market and sell your book is right there on your book's own product page. And everything you need to know to get started is in this book! The Deluxe POD Pocket Guide to Marketing & Selling Your Book on Amazon now includes The POD Diary, the candid story of one self-published author's journey in the world of POD.
Download or read book Made to Lead written by Karl Sakas and published by . This book was released on 2016-11-04 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing people is tough, but it doesn't have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve-agency leaders are made, not born.In this book, you'll learn concrete tips to make your work easier when you lead marketing and creative teams.
Download or read book The Deluxe POD Pocket Guide to Marketing and Selling Your Book on Amazon written by Shannon Yarbrough and published by . This book was released on 2009-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you written a book? Self-published it? Need to know what to do next? It's time to market and sell your book! But where do you start?In today's growing technological society, the internet is the best place to start promoting yourself as an author. You can write a book, publish a book, and market it all on the World Wide Web. But again, where do you start?Amazon.com is the world's largest online bookseller today, but at times, it can be quite overwhelming. There are lots of pages of books with lots of links to take you to lots of different places.But you only have to start with one page...your book's page. Everything you need to successfully market and sell your book is right there on your book's own product page. And everything you need to know to get started is in this book! The Deluxe POD Pocket Guide to Marketing & Selling Your Book on Amazon now includes The POD Diary, the candid story of one self-published author's journey in the world of POD.
Download or read book The Practical Pocket Guide to Account Planning written by Chris Kocek and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Download or read book A Pocket Guide to Writing an EBook and EBook Marketing written by Robert Teske and published by Createspace Independent Publishing Platform. This book was released on 2012-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted to write and publish a digital book? Here's a basic pocket handbook to writing and marketing an eBook that doesn't take a Ph.D to understand. It's in simple, easy to understand English. It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed. The fact is that this is the perfect time to write an eBook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Within the contents of this Pocket Guide is everything your really need to know if you've ever want to create a Digital Book, presently known as an eBook: * Why Write an eBook? * How to Write an eBook * Overcoming Writer's Block * Choosing an eBook Compiler * Rating eBook Compilers * Steps to Publishing Success * How to Price Your eBook * Bonus: eBooks are Promotional Powerhouses
Download or read book Essential Time Management and Organisation written by Sarah Cook and published by IT Governance Publishing. This book was released on 2011-10-20 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: A time management guide you can read in an afternoon and start using right away.
Download or read book The Pocket Guide for Sales Survival written by Jason DeAmato and published by . This book was released on 2012-10-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pocket Guide to Marketing written by Michael J. Thomas and published by . This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Download or read book Pocket Full of Do written by Chris Do and published by . This book was released on 2020-07-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Memoir Project written by Marion Roach Smith and published by Grand Central Publishing. This book was released on 2011-06-09 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary "practical resource for beginners" looking to write their own memoir—now new and revised (Kirkus Reviews)! The greatest story you could write is one you've experienced yourself. Knowing where to start is the hardest part, but it just got a little easier with this essential guidebook for anyone wanting to write a memoir. Did you know that the #1 thing that baby boomers want to do in retirement is write a book—about themselves? It's not that every person has lived such a unique or dramatic life, but we inherently understand that writing a memoir—whether it's a book, blog, or just a letter to a child—is the single greatest path to self-examination. Through the use of disarmingly frank, but wildly fun tactics that offer you simple and effective guidelines that work, you can stop treading water in writing exercises or hiding behind writer's block. Previously self-published under the title, Writing What You Know: Raelia, this book has found an enthusiastic audience that now writes with intent.
Download or read book People s Guide to Publishing written by Joe Biel and published by Microcosm Publishing. This book was released on 2018-12-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
Download or read book How to Market a Book Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Pocket Guide to Sales for Financial Advisors written by Beverly D. Flaxington and published by Ata Press. This book was released on 2014-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is as old as civilization itself. Put in the simplest of terms, selling is the exchange of goods and services for something of value. To financial advisors, however, the sale is often seen in a negative light, and many cringe at the word "sell." Interestingly, the same advisors who shy away from the concept of selling are often those who find themselves selling every single day! Sometimes they're even participating in the selling process multiple times throughout the day--and they may not realize it. Asking for client referrals, developing strategic alliances, seeking and talking with new prospects are all obvious parts of the selling process, but selling happens every time you remind a client why it's a good choice to do business with you, too. The fact is that most CFAs(R), CFPs(R), CPAs, and other professionals did not obtain these titles because deep down they really wanted to be in sales. Most times, their interests tend more toward data, analysis, and more solitary orientations. Selling is probably the last thing those who entered these fields were thinking of doing. They may not have considered the "people" aspect of their chosen profession; the aspect that involves sales. For this reason, and some others, turning into a salesperson seems like a negative, degrading thing. Many advisors will conjure up the picture of the slimy used-car sales guy. It's time to recognize selling as the valuable activity that it is. It is a way to: Let people know who you are and what you do well. Get your message out to those who need it. Promote your planning process, wealth management services, or investment expertise. Use your relationship skills to close new business. Take your business to the next level. If you want to grow your business, the bottom line is that you--or someone on your team--need to sell, and to sell well. This book will offer guidance on how you can sell in a comfortable and effective manner.
Download or read book Your Guide to Marketing Books in the Christian Marketplace Second Edition written by Sarah Bolme and published by . This book was released on 2009-07-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with valuable information on promoting books in the Christian marketplace, this book is the perfect resource for publishers and authors. Chock full of specific resources with contact information, Your Guide to Marketing Books in the Christian Marketplace walks you step-by-step through the various aspects of book promotion. This second edition has been updated and expanded. This new addition includes chapters on leveraging social networking and the Urban market. This is the essential resource for anyone involved in producing and promoting Christian books.
