Download or read book The Phenomenology of Customer Delight a Case Study of Product Evaluation written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis presents a phenomenological case study of customer delight during product evaluation. The literature presents two existing 'theories' of customer delight. The first, from the field of Consumer Research, presents a cognitive model of post-purchase customer delight as the affective result of expectation disconfirmation. The second, from the Manufacturing literature, proposes that customers are delighted when products contain unexpected features or levels of qualities that exceed expectations. This research was motivated by the fact that our current understanding of this commercially important phenomenon is confined by expectation-based thinking. Furthermore, both streams of research have neglected to study the naturalistic occurrence of delight from the customer's perspective. The aim of this research was to generate an integrated understanding of the affective, behavioural, and cognitive nature of customer delight and its product basis. A case study methodology, incorporating interview, self-report and observational methods, was adopted to generate a triangulated understanding of productbased customer delight. The naturalistic product evaluations of 918 customers were observed and self-reported delight reactions were collected from 66 research participants. In total 414 customer delight reactions were analysed in detail. This approach aimed to generate new theory, rather than test the existing models, and this new integrative understanding of customer delight is the primary contribution of this thesis. A new model of product-based customer delight is presented, and the existing Manufacturing model is extended to incorporate the empirical findings of the case study. Whilst the findings of this research support concepts contained within the existing theories of customer delight, they also demonstrate their limitations. The cognitive and affective diversity of customer delight reactions, previously unaccounted for in the literature, was uncovered and five pr.
Download or read book The Phenomenology of Customer Delight written by Andrew Douglas Burns and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2004 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Driver Acceptance of New Technology written by Tim Horberry and published by CRC Press. This book was released on 2017-06-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acceptance of new technology and systems by drivers is an important area of concern to governments, automotive manufacturers and equipment suppliers, especially technology that has significant potential to enhance safety. To be acceptable, new technology must be useful and satisfying to use. If not, drivers will not want to have it, in which case it will never achieve the intended safety benefit. Even if they have the technology, drivers may not use it if it is deemed unacceptable, or may not use it in the manner intended by the designer. At worst, they may seek to disable it. This book brings into a single edited volume the accumulating body of thinking and research on driver and operator acceptance of new technology. Bringing together contributions from international experts from around the world, the editors have shaped a book that covers the theory behind acceptance, how it can be measured and how it can be improved. Case studies are presented that provide data on driver acceptance of a wide range of new and emerging vehicle technology. Although driver acceptance is the central focus of this book, acceptance of new technology by operators in other domains, and across cultures, is also investigated. Similarly, perspectives are derived from domains such as human computer interaction, where user acceptance has long been regarded as a key driver of product success. This book comes at a critical time in the history of the modern motor vehicle, as the number of new technologies entering the modern vehicle cockpit rapidly escalates. The goal of this book is to inspire further research and development of new vehicle technology to optimise user acceptance of it; and, in doing so, to maximise its potential to be useful, satisfying to use and able to save human life.
Download or read book Driver Behaviour and Training written by Dr Lisa Dorn and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-28 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on driver behaviour has clearly demonstrated that the goals and motivations a driver brings to the driving task are important determinants for driver behaviour. The objective of the book, and of the conference on which it is based, is to describe and discuss recent advances in the study of driving behaviour and driver training. It bridges the gap between practitioners in road safety, and theoreticians investigating driving behaviour, from a number of different perspectives and related disciplines. The book is timely in its aim of defining new approaches to driver training methodology based on decades of empirical research on driver behaviour. The contributing road safety researchers and professionals consider the kinds of methods that are effective in teaching drivers the higher-level skills needed to be a safe competent driver. The readership includes road safety researchers from a variety of different academic backgrounds, senior practitioners in the field from regulatory authorities and professional driver training organisations such as the police service, and private and public sector personnel who are concerned with improving road safety.
Download or read book British National Bibliography for Report Literature written by and published by . This book was released on 2003-12 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Qualitative Research written by Johnny Saldaña and published by OUP USA. This book was released on 2011-03-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a concise yet rigorous description of how to design and conduct fieldwork projects and how to examine data in multiple ways for interpretive insight. Saldaña, a master teacher and qualitative data analyst, acquaints readers with the major genres of qualitative research available and the elements of interviewing, participant observation, and other data collection methods to inform emergent research design decisions. An extended chapter on qualitative data analysis is one of the book's unique features. Saldaña devotes necessary coverage to conceptual foundations, coding, analytic memo writing, thematic analysis, assertion development, grounded theory, narrative and poetic inquiry, and ethnodramatic approaches to the data. Eight distinctive styles of qualitative writing are presented. The book concludes with a list of recommended readings in the field, as well as additional resources on organizations and associations dedicated to qualitative research.
Download or read book The Origin of Consciousness in the Breakdown of the Bicameral Mind written by Julian Jaynes and published by Houghton Mifflin Harcourt. This book was released on 2000-08-15 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Download or read book Transformations written by Gail Stenstad and published by Univ of Wisconsin Press. This book was released on 2006-02-22 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are we to think and act constructively in the face of today’s environmental and political catastrophes? Gail Stenstad finds inspiring answers in the thought of German philosopher Martin Heidegger. Rather than simply describing or explaining Heidegger’s transformative way of thinking, Stenstad’s writing enacts it, bringing new insight into contemporary environmental, political, and personal issues. Readers come to understand some of Heidegger’s most challenging concepts through experiencing them. This is a truly creative scholarly work that invites all readers to carry Heidegger’s transformative thinking into their own areas of deep concern.
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book An Ermine in Czernopol written by Gregor Von Rezzori and published by New York Review of Books. This book was released on 2012-01-10 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NYRB Classics Original Set just after World War I, An Ermine in Czernopol centers on the tragicomic fate of Tildy, an erstwhile officer in the army of the now-defunct Austro-Hungarian Empire, determined to defend the virtue of his cheating sister-in-law at any cost. Rezzori surrounds Tildy with a host of fantastic characters, engaging us in a kaleidoscopic experience of a city where nothing is as it appears—a city of discordant voices, of wild ugliness and heartbreaking disappointment, in which, however, “laughter was everywhere, part of the air we breathed, a crackling tension in the atmosphere, always ready to erupt in showers of sparks or discharge itself in thunderous peals.”
Download or read book I Drink Therefore I Am written by Roger Scruton and published by Bloomsbury Publishing. This book was released on 2013-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Scruton explains the connection between good wine and serious thought with a heady mix of humour and philosophy. We are familiar with the medical opinion that a daily glass of wine is good for the health and also the rival opinion that any more than a glass or two will set us on the road to ruin. Whether or not good for the body, Scruton argues, wine, drunk in the right frame of mind, is definitely good for the soul. And there is no better accompaniment to wine than philosophy. By thinking with wine, you can learn not only to drink in thoughts but to think in draughts. This good-humoured book offers an antidote to the pretentious clap-trap that is written about wine today and a profound apology for the drink on which civilisation has been founded. In vino veritas.
Download or read book EBOOK Services Marketing Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2016-01-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Download or read book Universal Design 2021 From Special to Mainstream Solutions written by I. Verma and published by IOS Press. This book was released on 2021-07 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universal Design is a process for creating an equitable and sustainable society. It is a concept committed to recognizing and accepting each individual’s potential and characteristics, and promoting the realization of a built environment that does not stigmatize users, but enables everyone to participate fully in their community. This book presents 32 articles from the 5th International Conference on Universal Design (UD2021). Previous Universal Design conferences have been organized biennially, but the 2020 conference was postponed due to COVID-19 restrictions, and eventually held online from 9 - 11 June 2021. UD2021 brings together a multidisciplinary group of experts from around the world to share knowledge and best practice with the common goal of shaping the way we design; avoiding stereotyped or discriminatory views and solutions that could stigmatize particular groups of people. The articles are organized into chapters under seven broad themes: universal design and inclusive design; user experience and co-design; access to education and learning environment; web accessibility and usability of technology; architecture and the built environment; mobility and transport; and designing for older people. The current situation has highlighted not only the importance of web accessibility, the user-friendliness of interfaces and remote connections; during the last year, the importance and quality of our daily living environment, access to services and green space has also become ever more obvious. This book will be of particular interest to those working to enable all those with disabilities or impairments to live independently and participate fully in all aspects of life.
Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Download or read book What is Soul written by Wolfgang Giegerich and published by Routledge. This book was released on 2020-01-06 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in the metaphysics of bygone times, the notion of soul in our Western tradition is packed with associations and meanings that are incompatible with the anthropological and naturalistic thinking that prevails in modernity. Whereas treatises of old conceived of the soul as an infinite, immaterial substance which was the ground of man’s hope for eternal salvation, modern psychology has for the most part discarded the concept in favor of more tangible touchstones such as the emotions, desires, and attachments which characterize man as a finite, bodily-existing positive fact. An exception to this trend has been the analytical psychology of C. G. Jung. Against the positivistic spirit of his times, Jung insisted upon a "‘psychology with soul,’ that is, a psychology based upon the hypothesis of an autonomous mind." In this volume, Wolfgang Giegerich once again takes up the Jungian commitment to a psychology with soul. Agreeing with Jung that the soul concept is indispensable for a truly psychological psychology, he supplements and re-orients the Jungian approach to both this concept and the phenomenology of the soul by means of a whole series of nuanced discussions that are as rigorous as they are thoroughgoing. The result is nothing short of a tour de force. Tarrying with the negative, Giegerich’s particular contribution resides in his showing the movement against the soul to be the soul’s own doing. In animus moments of itself, consciousness in the form of philosophy and Enlightenment reason turned upon itself as religion and metaphysics. Far from abolishing the soul, however, these incisive negations were themselves negated. As if dancing upon its own demise, the soul came home to itself, not as an invisible metaphysical substance, but more invisibly still as the logically negative evaporation of that substance into the form of subject, or even better said, into psychology.
