Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2023-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Download or read book The Persuaders written by James Garvey and published by Icon Books Ltd. This book was released on 2016-02-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Download or read book Persuader written by Lee Child and published by Dell. This book was released on 2003-05-13 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 NEW YORK TIMES BESTSELLING JACK REACHER SERIES THAT INSPIRED TWO MAJOR MOTION PICTURES—THE INSPIRATION FOR SEASON THREE OF THE HIT STREAMING SERIES REACHER! “Gripping and suspenseful . . . Child ratchets up the suspense to new heights.”—The Denver Post Jack Reacher lives for the moment. Without a home. Without commitment. And with a burning desire to right wrongs—and rewrite his own agonizing past. DEA Susan Duffy is living for the future, knowing that she has made a terrible mistake by putting one of her own female agents into a death trap within a heavily guarded Maine mansion. Staging a brilliant ruse, Reacher hurtles into the dark heart of a vast criminal enterprise. Trying to rescue an agent whose time is running out, Reacher enters a crime lord’s waterfront fortress. There he will find a world of secrecy and violence—and confront some unfinished business from his own past.
Download or read book The Persuaders The Series written by Scott V. Palmer and published by . This book was released on 2020-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Download or read book The Persuaders Guide To Eliminating Resistance And Getting Compliance written by Jack N. Raven and published by Gem delos Santos. This book was released on 2015-09-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a Persuader (who isn't), this book can teach you techniques of persuasion that will allow you to navigate the persuasion, and make your offers (or get them to do what you want) while minimizing -- even com,pletely eliminating resistance from their heads! The goal of this book is to introduce a special way of looking and treating the persuasion process, so that resistances are targetted and neutralized, while giving you unprecedented leverage in how to control people much more smoothly and consistently. You can collect all the trial closes and fancy shmancy persuasion techniques in the world -- but if you lack the innergame or how to see the whole picture? You wont successfully persuade and get the Compliance (acceptance of offer, target makes the desired action etc.)! If you can master resistance? You can master persuasion! And No persuader can succeed without mastering neutralization of resistance. For my readers interested in subjects on how to be a Spy, or on how to be a Con artist? Well this book does not cover those subjects directly, HOWEVER to learn how to spy for example requires the skillsets of getting compliance and simple resistance management -- which are indeed covered in this book. ============== Table of Contents ============== Table of Contents I - Nature of the Offer Targets TRUE need for the offer The Size of the Compliance People don't like to be sold to Pull back tactics Safety/Dangers/Integrity II External Factors Influencing Resistance or Acceptance Time Based on you or offers past performance Presentation of yourself and offer Future Projections Speed Decision making Values/Social Conditionings/Family/Corporate Values etc... Buyers’ Remorse Targets personal criteria and metaprograms Target's stock knowledge and experience about the offer at hand Positive or Negative effects the perception of the offer directly Relationship Dynamics/Frame Prospect in relation to the item Persuader’s relationship with the offer 3rd Party Opinions Social Proof positive or negative Advisers and Invisible decision makers III Compliance or Resistance Logical resistance They don't like you personally They decided on another offer Emotional or State based/BT Baby steps leading, to sneak past resistance
Download or read book The Diplomatic Persuaders written by John D. Lee and published by John Wiley & Sons. This book was released on 1968 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.
Download or read book Hidden Persuaders in Cocoa and Chocolate written by Renata Januszewska and published by Woodhead Publishing. This book was released on 2018-02-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors
Download or read book The Great Persuader written by David Lavender and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprints the 1970 biography (originally published by Doubleday) of a railroad mogul whose family supplied the author with material never before made public. The book explains how Huntington operated, how he accumulated his great fortune, and how his dealings with Standford, Hopkins, Scott, Durrant, Ames and Gould resulted in the creation of a national railroad. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book The Year I Stopped to Notice written by Miranda Keeling and published by Icon Books. This book was released on 2022-03-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is a delight ... the world is full of little surprises, momentary little fountains of pleasure and beauty, that could be visible to all of us if we learned to stop and notice as Miranda Keeling does.' Philip Pullman 'An odd, beautiful book ... Buy an extra copy to give to someone you love.' Neil Gaiman January: A man walking along Caledonian Road falls over onto the huge roll of bubble wrap he is hugging, perhaps for just this sort of situation. Inspired by her popular Twitter account, The Year I Stopped to Notice brings together Miranda Keeling's observations of the magic, humour, strangeness and beauty in ordinary life. Through the changing seasons, on city streets and on buses, in parks and cafes, Miranda notices things: moments between friends, the interactions of strangers, children delighting in the world around them, the quiet melancholy of lost items on the pavement. Accompanied by stunning watercolour illustrations from Luci Power, Miranda's poetic vignettes take us on journeys of discovery and share with us the joy of stopping to notice. September: On a sweltering, packed rush-hour train, my arm suddenly feels lovely and cool, and I look down to see a shopping bag held by the woman beside me - full of just-bought cartons of milk.
Download or read book The True American Murder and Mercy in Texas written by Anand Giridharadas and published by W. W. Norton & Company. This book was released on 2014-05-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how a Bangladeshi immigrant, shot in the Dallas mini mart where he worked in the days after September 11 in a revenge crime, forgave his assailant and petitioned the state of Texas to spare his attacker the death penalty.
Download or read book Britain s Persuaders written by Helen Ramscar and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Download or read book Action TV written by Bill Osgerby and published by Psychology Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action TV explores the historical development of the tv genre and its position within broader social, cultural and political contexts.
Download or read book Political Persuaders written by and published by Transaction Pub. This book was released on 1970 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive political consultant and political journalistic practices rather than Americans being frustrated by insoluble problems. In The Political Persuaders, Dan Nimmo analyzes and critiques the emerging political industry of professional political management and consulting. His volume was the first book-length treatment to do so; it is a seminal work on the subject for both academic scholars and political practitioners. In his new introduction, Nimmo hones his critique in light of the past thirty years and its effects on campaign organization, research, and communication. He assesses changes in campaign technology, stable and shifting practices of candidate marketing, and the consequences for democratic governance inherent in professionally mediated campaigns at the close of the twentieth century. Nimmo succinctly reviews his well-nigh prophetic conclusions, determining that trends discovered in 1970 not only persist, but continue to intensify with a vengeance. Although evolving campaign techniques claim to involve citizens in the electoral process, the actual involvement is more cosmetic than real-this, Nimmo argues is the principle source of deepening popular disappointment and a general political apathy. This timely volume should be read by political scientists, policymakers, and those in the fields of mass communication and journalism. Dan Nimmo has been a professor of political science, journalism, and communication at various institutions, notably the University of Missouri, University of Tennessee, and the University of Oklahoma. He is currently distinguished visiting professor of political science at Baylor University. He is the author or editor of many works including Popular Images of Politics and Newsgathering in Washington.
Download or read book Winners Take All written by Anand Giridharadas and published by Vintage. This book was released on 2018-08-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.
Download or read book The Persuaders written by Sally Ann Young and published by Pluto Press (UK). This book was released on 2004 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted to Australian political advertising in which the author charts how it has changed over time assessing what impact it has had on the nature of our democracy.
Download or read book Invisible Persuaders written by David Michie and published by Bantam Books. This book was released on 1998-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
