Download or read book Steve Jobs The Man Who Thought Different written by Karen Blumenthal and published by A&C Black. This book was released on 2012-02-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An unauthorized/unofficial biography"--T.p. verso.

Download or read book Spin written by Clive Veroni and published by House of Anansi. This book was released on 2014-08-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump. Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store. Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.

Download or read book No Horizon Is So Far written by Liv Arnesen and published by U of Minnesota Press. This book was released on 2019-03-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary story of the first two women to cross Antarctica The fascinating chronicle of Liv Arnesen and Ann Bancroft’s dramatic journey as the first two women to cross Antarctica, No Horizon Is So Far follows the explorers from the planning of their expedition through their brutal trek from the Norwegian sector all the way to McMurdo Station as they walked, skied, and ice-sailed for almost three months in temperatures reaching as low as -35°F, all while towing their 250-pound supply sledges across 1,700 miles of ice full of dangerous crevasses. Through website transmissions and satellite phone calls, Ann and Liv, two former schoolteachers, were able to broadcast their expedition to more than three million students in sixty-five countries to teach geography, science, and the importance of following your dreams.

Download or read book Becoming an Extraordinary Manager written by Len Sandler and published by AMACOM Div American Mgmt Assn. This book was released on 2007-10-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly all managers dream of being inspiring leaders who elicit the most from their people. But while they may understand the skills needed to manage their teams, very few know how to put their knowledge into practice. Now, any manager can get exceptional results and make an important contribution to the organization. Becoming an Extraordinary Manager focuses not just on “understanding” principles of good management, but on taking action. Readers will learn the basic attitude and skills outstanding managers must know, including: • why it’s critical to be interested in, rather than interesting to, their people • the best ways to motivate their team • effective interviewing techniques • conducting a performance review • time management • introducing change • delegation • thinking and acting about their people positively (the self-fulfilling prophecy) • building a high-performance team • retaining top talent • handling performance problems • listening Lively in style and thorough in content, this is the book that gives every manager a complete guide to avoiding the ordinary and becoming the best.

Download or read book Mediocre Me written by John E Michel and published by Morgan James Publishing. This book was released on 2013-03-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s certainly easy to understand why mediocrity seems to be the new norm in our country. After all, take a look around. As you read this we find ourselves burdened with immense national debt, polarized political parties, sky high unemployment, and increasing levels of hunger, homelessness, and hopelessness. All while our discontent with leaders across all segments of society leaves us scratching our heads and searching our hearts to understand, “how did we end up here?” The more important question, of course, is where do we go from here? And, as importantly, what role will you play? This is where I have some good news to offer. Mediocre Me reminds us the solution to the current mess we're in is already present—“invisible” in plain sight. It’s not found in another government program nor can it be dictated merely by expert opinions. Rather, the answer to our individual and collective challenges is found in the inspiring example of those citizen-leaders in our midst who are hard at work trying to move things solidly forward in their spheres of influence. And, best of all, they are waiting for more of us to join them. Sound frightening? Challenging? Too difficult to pull off, you say? Think again.

Download or read book Leadership Results written by Sebastian Salicru and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A model for developing the leaders and delivering the leadership results the world needs Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion dollar leadership development industry that is failing to deliver results, and explains the mindset, skills, ways of being and methods that will get results in the new context and evolving paradigm. The Leadership Results model is practical and predictive, providing a way forward for companies seeking to build sustainable leadership capacity, develop individual leaders, boost employee engagement and deliver breakthrough results through shared and collective leadership. Actionable steps guide you through the process of evolving leadership culture to see increased productivity, growth opportunities and ensured profitability borne on a culture of trust, collaboration, fairness and a commitment to innovation and real prosperity. Expert analysis debunks pervasive myths and assumptions surrounding leadership, employee engagement, and talent development, while demystifying the role technology plays in innovation and progress. Leaders, coaches, trainers, OD practitioners, change agents, and students will find insightful guidance, thought-provoking discussion and illustrative case studies that will help them: Rethink leadership to make a stronger impact Take bold action to change the status quo Marry strategic and innovation leadership into a force for real change Stop making the same mistakes and start forging a new path forward From the heads of state on down, all levels of leadership are experiencing a rapid loss of trust and confidence — and the glaring absence of results that follows. Unethical business practices are costing more than five per cent of the global GDP every year; citizens around the world have lost faith in the public and private sectors; only 13% of employees are engaged at work — clearly, there is a severe lack of effective leadership. Leadership Results provides a practical way forward through this global quagmire, with a clear, actionable model for leadership that works.

Download or read book A Renegade s Guide to God written by David Foster and published by FaithWords. This book was released on 2012-02-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic speaker and author Foster leads Christians to an untamed, unpredictable relationship with the ultimate renegade of all time -- Jesus.

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2022-05-06 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

Download or read book American Dissident S written by A.S.O.L. and published by Xlibris Corporation. This book was released on 2016-03-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a psychological fact that those who feel the need to judge, rule, or regulate their fellow human beings do not expect their fellow human beings as equals. It is the inability to have any recourse against the abuse by an individual in a position of power that eventually causes the corruption of the position and the inception of dissention among those who are being judged, ruled, and regulated. The dissolving of entire civilizations started with inequality. Once inequality is established, the distrust leads to anarchy. Anarchy leads to revolt. Revolt leads to dissolution. Dissolution leads to the loss of continuity. The loss leads to disintegration of the accrued knowledge, and we are at this point in our civilization. The combination of the lack of involvement in our democracy due to the ineffectiveness of our appointed officials to act on all our behalves, the financial inequality among our people, the growing detrimental changes in our environment, and our growing population, putting a strain on all the Earths resources, are now bringing us to the point where we all are to have to make some really hard decisions whether we want to or not. The following parables that shaped the life of an American Dissident and the solutions for the thinking revolution that has already started, make up the chapters of this book. Read them at your own risk of being educated, outraged, vilified, vindicated, and empowered. Please do this in the privacy of your own home, before doing it in public, for your own safety, as there are repercussions for associating with, or being, an American Dissident. Dedicated to my children; I never gave you a second thought because you are always first and foremost in my mind.

Download or read book Leadership Matters written by Thomas E. Cronin and published by Routledge. This book was released on 2015-11-17 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some leaders fundamentally alter the status quo whilst others guide quietly. Most leadership books emphasise specific rules, but Tom Cronin and Michael Genovese see leadership as filled with paradox. Leadership Matters offers a different view of leadership - one that builds community and responds creatively to new situations. Cronin and Genovese argue that leadership is about more than just charisma and set leaders on to a different path - to unleash the power of paradox.

Download or read book The Risk Factor written by Deborah Perry Piscione and published by St. Martin's Press. This book was released on 2014-12-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results—even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

Download or read book written by Kim Gayner and published by Trafford Publishing. This book was released on 2010-01 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Hero Inside You written by Tony Edgell and published by Morgan James Publishing. This book was released on 2014-06-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game plan for overcoming societal expectations and ingrained roadblocks to turn your everyday existence into a purpose-filled life. There is nothing more demotivating than working just for a paycheck and believing money and materialism will bring happiness, or selling your soul for what we have been taught to believe will make us happy. How do you know if you’re living your purpose? When you’re living your purpose, you are motivated, grateful, inspired, joyful, peaceful, and experience abundance. The complete opposite of this is just surviving and doing what everyone else is doing. Everyone wants to be a hero and share their calling to make the world a better place. Everyone wants to feel passion in life. The challenge is to find the gift buried below all the societal conditioning we have absorbed in our life and what we are told will bring us joy. You can find that spark of divinity and empowerment inside of you. Anyone committed to embracing and applying the practical tools in The Hero Inside You can change the way they feel, find their calling, thrive and fall in love with life. The Hero Inside You teaches you how to find your purpose buried deep inside the heart; you cannot use the logical mind the way most people think and believe to discover this purpose . . . this calling. Learn how take the hero’s journey and live the life you were meant to live and be the true you.

Download or read book Planning for Power Advertising written by Anand Halve and published by SAGE. This book was released on 2005-11-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the end product, which is the creative brief. Each chapter discusses a conceptual principle, which is illustrated by relevant examples. Some key issues discussed in this book are: - planning for communication in a context; - Segmentation: studying and understanding the dimensions, demographics, and psychographics of the target group; - Differentiators and Motivators: discovering what can change the consumers' mind; " managing a brand over time, looking at the entire life-cycle of a brand. Each chapter ends with an 'Action Point', which helps the reader to apply the principles discussed through an exercise.

Download or read book Uncopyable You written by Steve Miller and published by Sound Wisdom. This book was released on 2024-08-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable. Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that transcends trends and time. Each chapter is filled with actionable advice, real-life examples, and engaging anecdotes, making the art of personal branding both accessible and enjoyable. Whether you're a budding entrepreneur, a professional looking to stand out, or someone exploring personal branding, this book is your perfect companion. Uncopyable YOU is a journey into the heart of what makes a personal brand successful and enduring. Steve and Kay Miller guide you step-by-step to not just step out of the box but to create a box of your own. Embrace this journey to create a personal brand that's not only successful but truly, unmistakably uncopyable.

Download or read book Think Like a 5 Year Old written by Len Wilson and published by Abingdon Press. This book was released on 2015-06-02 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of us once possessed great creative power. Yet somehow, somewhere, creativity has been lost, and with it the joy and growth that it brings. When we don’t feel creative, we don’t feel fulfilled. Discover your creativity story: why you had it, how you lost it, and how to get it back. As you journey to reclaim your wonder, you’ll learn how to use it to create great things in your personal and professional life. Only then can you discover a more fulfilling life.

Download or read book Food Industry Design Technology and Innovation written by Helmut Traitler and published by John Wiley & Sons. This book was released on 2014-11-17 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation. The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies. Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success.