Download or read book The Owned Media Doctrine written by Erik Deckers and published by Archway Publishing. This book was released on 2013-07-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Petraeus Doctrine for the 21st Century Marketer The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. In this remarkable and remarkably useful book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book youll keep on your desk forever (or at least until they have time to write the 2nd edition). Jay Baer - Convince & Convert Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do. Michael Grimes, VP, Omni-Channel Marketing at Finish Line Everything in this book just makes so much sense! If the words content or marketing are anywhere in your job description do yourself a favor and read it cover to cover. Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Download or read book Media Ownership written by Ronald E. Rice and published by Hampton Press (NJ). This book was released on 2008 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends and developments in social values, political ideologies, media policies, economic conditions, globalization, media technologies, and telecommunications networks have all interacted to generate significant changes in the nature of media industries, production, content, distribution, exhibition, and use. This book considers a wide variety of interdisciplinary discussion and analysis of historical, legal, cultural, policy, research, professional, oppositional and ethical perspectives on the media ownership question.
Download or read book The Eye of Minds The Mortality Doctrine Book One written by James Dashner and published by Delacorte Press. This book was released on 2013-10-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is virtual, but the danger is real in book one of the bestselling Mortality Doctrine series, the next phenomenon from the author of the Maze Runner series, James Dashner. Includes a sneak peek of The Fever Code, the highly-anticipated conclusion to the Maze Runner series—the novel that finally reveals how the maze was built! The VirtNet offers total mind and body immersion, and the more hacking skills you have, the more fun it is. Why bother following the rules when it’s so easy to break them? But some rules were made for a reason. Some technology is too dangerous to fool with. And one gamer has been doing exactly that, with murderous results. The government knows that to catch a hacker, you need a hacker. And they’ve been watching Michael. If he accepts their challenge, Michael will need to go off the VirtNet grid, to the back alleys and corners of the system human eyes have never seen—and it’s possible that the line between game and reality will be blurred forever. The author who brought you the #1 New York Times bestselling MAZE RUNNER series and two #1 movies—The Maze Runner and The Scorch Trials—now brings you an electrifying adventure trilogy an edge-of-your-seat adventure that takes you into a world of hyperadvanced technology, cyber terrorists, and gaming beyond your wildest dreams . . . and your worst nightmares. Praise for the Bestselling MORTALITY DOCTRINE series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor
Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Download or read book The Rule of Thoughts The Mortality Doctrine Book Two written by James Dashner and published by Ember. This book was released on 2016-05-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: From James Dashner, author of the #1 New York Times bestselling MAZE RUNNER series, comes the second book in the bestselling Mortality Doctrine series, an edge-of-your-seat cyber-adventure trilogy that includes The Eye of Minds and The Game of Lives. Includes a sneak peek of The Fever Code, the highly anticipated conclusion to the Maze Runner series—the novel that finally reveals how the Maze was built! Michael thought he understood the VirtNet, but the truth he discovered is more terrifying than anyone at VirtNet Security could have anticipated. The cyber terrorist Kaine isn’t human. It’s a Tangent, a computer program that has become sentient. And Michael just completed the first step in turning Kaine’s master plan, the Mortality Doctrine, into a reality. The Mortality Doctrine will populate Earth entirely with human bodies harboring Tangent minds. The VNS would like to pretend the world is perfectly safe, but Michael and his friends know that the takeover has already begun. And if they don’t stop Kaine soon, it will be game over for humanity. Praise for the Bestselling MORTALITY DOCTRINE Series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor
Download or read book Branding Yourself written by Erik Deckers and published by Que Publishing. This book was released on 2017-10-09 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers
Download or read book Who Owns the Media written by Benjamin M. Compaine and published by Routledge. This book was released on 2000-07-13 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.
Download or read book Evaluating the Circumstances written by John P. Hunter III and published by John P. Hunter III. This book was released on 2014-07-28 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT’S FINALLY HERE As a boy growing up, I always wondered if there was something more to life than what I was taught, surprisingly enough, there really is, much more than you would expect. Through the experiences in life, research and of luck or was it? I have observed that the, supposedly, intelligent people in the world might not be so wise after all. I have learned, as you are maturing out in society that some of life is a humongous cover up. Explaining this to you means, all of these lies exist out of religion and politics. I used to believe that mom and dad were responsible for these lies that were told to us, BUT only because they didn’t know that they were being lied to also. It never had crossed their minds of anything being wrong in society because that’s just the way the system works. However, even though I expose these lies to you, some will be agitated by the information for the reasoning of “Parents are never wrong” at least not your parents ,therefore society, proceeds along for you, on the merry way of ignorance for not even considering that perhaps it just might be true. This book is not written to convert you to any particular religion or towards any corrupt ways of politics. It only provides you with information which otherwise was hidden from you, purposely or it was unavailable for you. The choice of belief or of non belief is of your choice. It may appear to you while reading this book that I am prejudice and or biased in my writing. This is a misconception on the part of the reader showing me, as well as to others, that you do not understand that of what you are reading and of what the writing was intended for. I certainly am not a ‘God’ nor a prophet but a concerned human being who is upset because if you are less aware of a situation then the more people are suckered into a unseeingly way of life, controlled by those who know how to manipulate the masses of people. THE BEAUTY OF LIFE HAS BEEN CORRUPTED
Download or read book Issues in Information Policy written by Helen A. Shaw and published by . This book was released on 1981 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
Download or read book United States of Distraction written by Mickey Huff and published by City Lights Books. This book was released on 2018-08-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative critique of how manipulation of media gives rise to disinformation, intolerance, and divisiveness, and what can be done to change direction. "Mickey Huff and Nolan Higdon emphasize what we can do today to restore the power of facts, truth, and fair, inclusive journalism as tools for people to keep political and corporate power subordinate to the engaged citizenry and the common good."—Ralph Nader The role of news media in a free society is to investigate, inform, and provide a crucial check on political power. But does it? It's no secret that the goal of corporate-owned media is to increase the profits of the few, not to empower the many. As a result, people are increasingly immersed in an information system structured to reinforce their social biases and market to their buying preferences. Journalism’s essential role has been drastically compromised, and Donald Trump’s repeated claims of "fake news" and framing of the media as “an enemy of the people” have made a bad scenario worse. Written in the spirit of resistance and hope, United States of Distraction offers a clear, concise appraisal of our current situation, and presents readers with action items for how to improve it. Praise for United States of Distraction: "A war of distraction is underway, media is the weapon, and our minds are the battlefield. Higdon and Huff have written a brilliant book of how we’ve gotten to this point, and how to educate ourselves to fight back and win."—Henry A. Giroux, author of American Nightmare: Facing the Challenge of Fascism "A timely and urgent demand re-asserting the central importance of civic pursuits—not commercialism—in U.S. media and society."—Ralph Nader "Higdon and Huff have produced the best short introduction to the nature of Trump-era journalism and how the 'Post-Truth' media world is inimical to a democratic society that I have seen. The book is provocative and an entertaining read. Best of all, the analysis in United States of Distraction leads to concrete and do-able recommendations for how we can rectify this deplorable situation."—Robert W. McChesney, author of Rich Media, Poor Democracy: Communication Politics in Dubious Times "The U.S. wouldn't be able to hide its empire in plain sight were it not for the subservient 'free' press. United States of Distraction shows, in chilling detail, America's major media dysfunction—how the gutting of the fourth estate paved the road for fascism and what tools are critical to salvage our democracy."—Abby Martin, The Empire Files "Nolan Higdon and Mickey Huff provides us with a fearless and dangerous text that refuses the post-truth proliferation of fake news, disinformation, and media that serve the interests of the few. This is a vital wake-up call for how the public can protect itself against manipulation and authoritarianism through education and public interest media.”—George Yancy, author of Backlash: What Happens When We Talk Honestly about Racism in America and Professor of Philosophy at Emory University "United States of Distraction challenges our hegemon-media’s ideological mind control and the occupation of human thought. … Huff and Higdon correctly call for mass critical resistance through truth telling by free minds. Power to the people!"—Peter Phillips, author of Giants: The Global Power Elite
Download or read book The End of Ownership written by Aaron Perzanowski and published by MIT Press. This book was released on 2018-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.
Download or read book The Shock Doctrine written by Naomi Klein and published by Metropolitan Books. This book was released on 2010-04-01 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq In her groundbreaking reporting, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers. The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq. At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.
Download or read book The Game of Lives The Mortality Doctrine Book Three written by James Dashner and published by Delacorte Press. This book was released on 2015-11-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From James Dashner, author of the #1 New York Times bestselling Maze Runner series, comes the final book in the Mortality Doctrine series, an edge-of-your-seat cyber-adventure trilogy that includes The Eye of Minds and The Rule of Thoughts. Includes a sneak peek of The Fever Code, the highly-anticipated conclusion to the Maze Runner series—the novel that finally reveals how the maze was built! Michael used to live to game, but the games he was playing have become all too real. Only weeks ago, sinking into the Sleep was fun. The VirtNet combined the most cutting-edge technology and the most sophisticated gaming for a full mind-body experience. And it was Michael’s passion. But now every time Michael sinks, he risks his life. The games are over. The VirtNet has become a world of deadly consequences, and Kaine grows stronger by the day. The Mortality Doctrine—Kaine’s master plan—has nearly been realized, and little by little the line separating the virtual from the real is blurring. If Kaine succeeds, it will mean worldwide cyber domination. And it looks like Michael and his friends are the only ones who can put the monster back in the box—if Michael can figure out who his friends really are. The author who brought you the #1 New York Times bestselling MAZE RUNNER series and two #1 movies—The Maze Runner and The Scorch Trials—now brings you an electrifying cyber-adventure trilogy that takes you into a world of hyperadvanced technology, cyber terrorists, and gaming beyond your wildest dreams . . . and your worst nightmares. Praise for the MORTALITY DOCTRINE series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor
Download or read book The Role of the Newspaper Ombudsman in Media Accountability written by Neil Nemeth and published by . This book was released on 1991 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Yourself written by Erik Deckers and published by Pearson Education. This book was released on 2011 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise forBranding Yourself "Branding Yourselfis a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job." –Dan Schawbel, #1 International Bestselling Author ofMe 2.0 "The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success." –Jason Falls, SocialMediaExplorer.com “In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips,Branding Yourselfis the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan isyou(and it is), thenBranding Yourselfshould be your playbook.” –Jay Baer, Coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents werewrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read." –Douglas Karr, Founder of theMarketing Technologyblog, CEO of DK New Media, and Author ofCorporate Blogging for Dummies "In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actuallydoingsomething meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!" –Trey Pennington, Entrepreneur, Story Prospector, Author ofSpitball Marketing Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! InBranding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships&demonstrate that you are the best solution to employers’ or partners’ toughest problems&become a recognized thought leader&and translate your online network into great jobs, great projects, and a great career! Discover how to: " Build an authentic storyline and online identity that gets you the right opportunities " Choose the best social media tools for your personal goals " Blog your story boldly and effectively " Promote your events, accomplishments, victories&and even defeats and lessons learned " Integrate online and offline networking to get more from both " Reach people with hiring authority and budgets on LinkedIn " Use Twitter to share the ideas and passions that make you uniquely valuable " Launch an online branding program that really gets noticed " Avoid “killer” social networking mistakes " Leverage your online “expert” status to become a published author or public speaker " Measure the success of your social media branding " Get new projects or jobs through your online friends and followers
Download or read book Media society written by David Croteau and published by . This book was released on 1997 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
