Download or read book The Original Coca Cola Woman written by Dennis Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diva Brown was no "elusive phantom," as at least one writer claimed. She was a real person, living in Atlanta in 1888, and acquainted with Coca-Cola inventor John S. Pemberton. She spent her adult life selling cola, either bottled read to drink or her formula so others could make it.Much of what people think they know of Diva Brown is wrong. This is in part due to the fanciful and incorrect statements made by Diva Brown, herself, and those who knew her, in order to either validate or discredit her claim to the original Coca-Cola formula. The National Bottler's Gazette alternately called her a "Successful New Woman of the South," and a "Fake and a Humbug."This book uses diverse primary sources: court transcripts, corporation records, letters, and original advertisements to provide a complete account of Diva Brown and her life as the self-proclaimed "Original Coca-Cola Woman." Where possible, the words are those of Diva Brown and those who knew her: John S. Pemberton, Asa Candler, James C. Mayfield, Frank Robinson, and many others. Did Diva Brown have possession of the original Coca-Cola formula? Read this account and decide for yourself. In two decades of advertising and selling her formula Diva Brown was not once sued by the Coca-Cola Company. You be the judge.
Download or read book The Original Coca Cola Woman written by Dennis I. Smith and published by . This book was released on 2004 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Did Diva Brown have possession of the original Coca-Cola formula? Read this account and decide for yourself."--
Download or read book Coca Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
Download or read book Always Coca Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Download or read book Coca Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Download or read book Citizen Coke The Making of Coca Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Download or read book The Man Behind the Bottle written by Norman L. Dean and published by Xlibris Corporation. This book was released on 2010-03-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the authors mission to get the story told before the truth was forever lostto set the record straightnot only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.
Download or read book The Real Coke the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Download or read book Inside Coca Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Download or read book Decoding Coca Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Download or read book Coca Cola written by Pat Watters and published by Doubleday Books. This book was released on 1978 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by Basic Books. This book was released on 2013-05-14 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Download or read book The Coke Machine written by Michael Blanding and published by Penguin. This book was released on 2011-09-06 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
Download or read book Coca Cola written by Sara Green and published by Bellwether Media. This book was released on 2023-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola is one of the world’s most popular beverages! But the brand had much more humble beginnings. In its first year, only nine glasses of Coke were served per day! Through engaging text and bright photos, this title explores the history of the iconic brand, including people involved at the beginning, well-known products, and important events. Special features profile an important person, map company headquarters, show off Coca-Cola products, highlight important events in a timeline, and more. This title is sure to be a refreshing read!
