Download or read book The Online Marketplace Advantage written by Philippe Corrot and published by John Wiley & Sons. This book was released on 2023-03-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

Download or read book The Economics of E Commerce written by Nir Vulkan and published by Princeton University Press. This book was released on 2020-06-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.

Download or read book The Lean Marketplace written by Juho Makkonen and published by . This book was released on 2018-02-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime

Download or read book For Whom Online Marketplace Should Flourish written by Hongseok Jang and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The online marketplace continues to emerge as a mainstream sales channel for product sellers. The marketplace (e.g., Amazon) is a leading e-commerce platform, known as an efficient form of a new channel, increasing sellers' sales opportunities, improving channel performance, and enhancing consumer surplus. However, sellers have seethed and regulators expressed great concerns about the marketplace's excessive clout. In this paper, we investigate how the retail behemoth allegedly uses its marketplace to exploit sellers and drive down consumer surplus, from a policy maker's perspective. We find that the idea of the marketplace, as an efficient platform to help sellers or consumers or both, is delusional. The marketplace takes full advantage of its leverage, redistributing the surplus of the participants favorably for its own profit. For comparison, we consider other two distinct retail formats: a reseller (e.g., Amazon Retail) and an enabler (e.g., Buy on Google). The marketplace is the worst for the sellers without exception; moreover, an enabler does not always help benefit them while it does so for consumers. In contrast to common beliefs, the reselling model performs the best in favor of sellers as they face a race to underprice, in which the marketplace is as bad as the reseller in terms of consumer surplus and its societal benefit is also negligible. We propose a modified model wherein the marketplace's decision is intervened to guarantee the sellers' profit. We show that it can Pareto dominate for all stakeholders, protecting sellers, improving consumer and social welfare, and resolving channel inefficiency.

Download or read book Organization outside Organizations written by Göran Ahrne and published by Cambridge University Press. This book was released on 2019-07-18 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores how various social settings are partially organized even when they do not form part of a formal organization. It also shows how even formal organizations may be only partially organized. Professors Göran Ahrne and Nils Brunsson first established the concept of partial organization in 2011 and in doing so opened up a ground-breaking new field of organizational analysis. An academic community has since developed around the concept, and Ahrne and Brunsson have edited this collection to reflect the current state of inquiry in this burgeoning subject and to set an agenda for future research. Its chapters explain how organization is a salient feature in many social settings, including markets, interfirm networks, social movements, criminal gangs, internet communication and family life. Organization theory is much more relevant for the understanding of social processes than previously assumed. This book provides a new understanding of many social phenomena and opens up new fields for organizational analysis.

Download or read book Electronic Payment Systems for Competitive Advantage in E Commerce written by Liébana-Cabanillas, Francisco and published by IGI Global. This book was released on 2014-02-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

Download or read book Online Marketplace a Complete Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-07-18 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: What key business process output measure(s) does Online marketplace leverage and how? What are the disruptive Online marketplace technologies that enable our organization to radically change our business processes? How do the Online marketplace results compare with the performance of your competitors and other organizations with similar offerings? What are the top 3 things at the forefront of our Online marketplace agendas for the next 3 years? What would happen if Online marketplace weren't done? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Online marketplace investments work better. This Online marketplace All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Online marketplace Self-Assessment. Featuring 682 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Online marketplace improvements can be made. In using the questions you will be better able to: - diagnose Online marketplace projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Online marketplace and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Online marketplace Scorecard, you will develop a clear picture of which Online marketplace areas need attention. Your purchase includes access details to the Online marketplace self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Digital Dollars written by Elara Phoenix and published by RWG Publishing. This book was released on 2024-06-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Digital Dollars: Strategies for Success in the Online Marketplace," Elara Phoenix expertly navigates the complex world of online commerce. This insightful guide explores the fundamental economic principles that underpin the rise of online marketplaces, drawing from historical concepts of association and specialization to illustrate their modern-day applications. Phoenix offers a comprehensive analysis of the evolving digital landscape, highlighting the exponential growth of e-commerce and the shifting dynamics as traditional brick-and-mortar businesses transition to the web. With a wealth of research and commercial data, this book is a must-read for aspiring entrepreneurs, seasoned business owners, and anyone interested in harnessing the power of the internet to build successful online ventures. Discover the strategies and insights needed to thrive in today's global online marketplace, where the opportunities are vast and the potential for success is boundless.

Download or read book High Performance Sales Organizations written by Kevin J. Corcoran and published by Irwin Professional Publishing. This book was released on 1995 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding customer expectations and how they are changing is vital to developing sales strategies that will succeed in today's complex marketplace. Based on research studies conducted by Learning International, a worldwide leader in sales and service training, this book provides insights into the principles and practices used by some of the world's leading sales organizations.

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Download or read book Spirit of the Siberian Tiger written by Дмитрий Нагишкин and published by . This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 4 folktales form the Russian Far East, translated from Russian into English.

Download or read book Information Sharing in an Online Marketplace with Co opetitive Sellers written by Guo Li and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the rapid development of online marketplaces has not only given rise to co-opetitive relationships between sellers but also to information asymmetry between online marketplaces and sellers. This paper studies information sharing in an e-commerce setting consisting of an online marketplace, an upstream manufacturer and a reseller, where the online marketplace possesses superior demand information while the manufacturer and reseller engage in a co-opetitive structure. The reseller procures the products from the manufacturer under a wholesale price contract, and both the manufacturer and the reseller sell the products through the online marketplace by paying a proportional commission fee. We examine the online marketplace's four information-sharing strategies: no information sharing (S1), full information sharing (S2), and partial information sharing with the manufacturer (S3) or with the reseller (S4). Our analysis shows that when the intensity of competition between the manufacturer and reseller is relatively low and the demand variability is moderate, the online marketplace should adopt full information sharing; otherwise, it will prefer to share its demand information with the manufacturer only. Moreover, interestingly, we find that the manufacturer always prefers the scenario of full information sharing to the scenario that endows it with an informational advantage against the reseller. By contrast, the reseller never prefers full information sharing. Depending on the competitive intensity and demand variability, the reseller will either prefer the scenario in which the online marketplace shares the demand information with it only or the scenario in which demand information is shared with the manufacturer only. The rationale for these results hinges on the interactions of the signaling cost, the efficiency effect, and the co-opetitive relationship between the manufacturer and the reseller.

Download or read book Online Marketplace A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does your organization evaluate strategic Online marketplace success? How do you deal with Online marketplace risk? Does the Online marketplace performance meet the customer's requirements? What Online marketplace data should be collected? Are indirect costs charged to the Online marketplace program? This instant Online Marketplace self-assessment will make you the established Online Marketplace domain expert by revealing just what you need to know to be fluent and ready for any Online Marketplace challenge. How do I reduce the effort in the Online Marketplace work to be done to get problems solved? How can I ensure that plans of action include every Online Marketplace task and that every Online Marketplace outcome is in place? How will I save time investigating strategic and tactical options and ensuring Online Marketplace costs are low? How can I deliver tailored Online Marketplace advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Online Marketplace essentials are covered, from every angle: the Online Marketplace self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Online Marketplace outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Online Marketplace practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Online Marketplace are maximized with professional results. Your purchase includes access details to the Online Marketplace self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Online Marketplace Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

Download or read book Marketplace 3 0 written by Hiroshi Mikitani and published by St. Martin's Press. This book was released on 2013-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.