Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE

Download or read book Marketing written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Download or read book Strategic Media Planning and Buying written by Basant Rathore and published by Taylor & Francis. This book was released on 2024-05-31 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.

Download or read book Journal of Media Planning written by and published by . This book was released on 1989 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ministry Nuts and Bolts written by Aubrey Malphurs and published by Kregel Academic. This book was released on 2009-04-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quintessential guide to the fundamentals of ministry, now updated and expanded. Since Aubrey Malphurs first wrote Ministry Nuts and Bolts in 1997 he has gathered even more insights and strategies thanks to his work consulting for churches, his further research, and the classes he teaches at Dallas Theological Seminary. He has applied this expanded knowledge to the second edition of Ministry Nuts and Bolts, a helpful guide designed to teach pastors what they need to know about the day-to-day, nitty-gritty of leading a pastoratethings that arent taught in seminary

Download or read book The Media Relations Training Handbook written by J. Suzanne Horsley and published by Waveland Press. This book was released on 2023-03-27 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Relations Training Handbook provides a step-by-step guide for students and early career professionals to develop a robust and comprehensive media training program. Written by authors with extensive experience working with media and conducting training sessions, this handbook provides real-world insights into the demands of preparing spokespersons, subject matter experts, and organizational leaders to deliver successful media interviews. Each chapter presents defined learning objectives followed by action steps that take the reader through development of all the components—from developing a philosophy and strategic plan for media relations to implementing realistic training sessions and everything in between. Once completed, the worksheets, writing prompts, checklists, and templates will generate an actionable training plan for media relations teams that is informed by research and connected to organizational strategy. This handbook allows instructors and teams to easily customize their approach based on their media relations goals, the team’s composition, skillsets, use of subject matter experts, budgets, available training resources and personnel, and connections with industry partners. Recommendations are given for a variety of financial and personnel considerations to help teams be equipped for a successful media training experience. The Media Relations Training Handbook makes an excellent companion text to On Deadline: Managing Media Relations, Sixth Edition, guiding students from classroom learning to hands-on activities. A template of all Action Steps is available for download here.

Download or read book How to Run a Theatre written by Jim Volz and published by A&C Black. This book was released on 2013-12-02 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "All of us in the arts field are hungry to improve our skills in arts management. The grim tenor of the times makes this witty and fun guide even more valuable to us all!" Ben Cameron, Former Executive Director, Theater Communications Group "Dr. Jim Volz knows how to organize, how to manage, how to motivate, how to assign priorities. In short, he knows how to get the job done." Abe J. Bassett, Former Dean, Indiana University/Purdue University Jim Volz is one of America's leading theatre consultants with over three decades of work with theatre, dance, music, museum and arts center management. Now, Jim Volz brings his expertise to anyone who works in arts management, from novices to middle managers to executive directors. How to Run a Theater is a unique, dynamic, and savvy guide to building an arts institution that works. Drawing on more than 30 years of experience, here is practical advice on a variety of management skills: Financial Management; Personnel Management; Fundraising Development; Board of Trustees Communications; and Marketing & Audience Development. This new edition is thoroughly updated and revised and now includes a Board of Trustee Contract, new budget exercise with ticket income formulae and the use of social networking for marketing and fundraising.

Download or read book Business Development and Marketing for Lawyers written by Justin Grensing and published by eBookIt.com. This book was released on 2013-05-21 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.

Download or read book Introduction to Arts Management written by Jim Volz and published by Bloomsbury Publishing. This book was released on 2017-09-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Arts Management offers a unique, dynamic and savvy guide to managing a performing or visual arts organization, be that an arts center, theatre, museum, art gallery, symphony orchestra, or other arts company. For those training to enter the industry, workers in arts administration, or those seeking to set up their own company, the wealth of expert guidance and direct, accessible style of this authoritative manual will prove indispensable. Gathering best practices in strategic planning, marketing, fundraising and finance for the arts, the author shares practical, proven processes and valuable tools from his work with over 100 arts companies and professional experience producing over 100 music, dance, theatre and visual arts events. Unique features include: · boilerplate guides for marketing and fundraising · a sample Board of Trustee contract · specific budget checklists · day-to-day working tools that can be immediately instituted in any arts organization · resources at the end of each chapter designed to help readers consider and implement the strategies in their own practice. Interviews with arts leaders offer insights into the beginnings and growth of significant arts institutions, while examples based on real situations and successful arts organizations from both North America and Britain illustrate and underpin the strategic and practical advice. Expanded from the author's highly successful How to Run a Theatre, this edition offers both trainees and seasoned professionals the hands-on strategic leadership tools needed to create, build and nurture a successful career in the challenging world of arts administration and management.

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2018-07-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Download or read book The Radio Station written by John Allen Hendricks and published by Routledge. This book was released on 2018-05-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Download or read book If I Only Knew Then written by and published by Grand Central Publishing. This book was released on 2007-11-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writer, activist, and actor Charles Grodin delivers a fascinating collection of more than eighty intimate and revealing stories from friends and colleagues in the worlds of entertainment, sports, journalism, politics, and business-inspiring, entertaining, and heartfelt accounts of mistakes they've made and the lessons they learned. Carol Burnett writes about an ill-fated meeting with Cary Grant. Rosie O'Donnell remembers her inability to express her love for a close girlfriend. Senator Orrin Hatch regrets voting against Martin Luther King Day. Goldie Hawn considers her last day on Laugh-In...and that's just the beginning! Alan Alda overprepares for an interview. Ben Stiller wonders whether he should have stayed in school. Kenneth Cole gets mixed up during an important speech. Lily Tomlin reconsiders a wardrobe choice. And what do Shirley MacLaine and Paul Newman regret? You'll have to read to find out. IF I ONLY KNEW THEN... is that rare book that could change your life. We aren't always aware we're making mistakes. These wonderful stories offer insights that could keep us from erring in the future. Don't make the mistake of not reading this book! All of Mr. Grodin's proceeds from this book will be donated to HELP USA, a not-for-profit organization with a mission to empower the homeless and others in need to become and remain self-reliant.

Download or read book Advice from the Top written by Business Marketing Association and published by Dog Ear Publishing. This book was released on 2011-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org

Download or read book Catalog of Training written by U.S. Fish and Wildlife Service and published by . This book was released on with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Rebellion written by Todd Wolfson and published by University of Illinois Press. This book was released on 2014-11-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson reveals how aspects of the mid-1990s Zapatistas movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and other Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. Melding virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, Wolfson maps the social, spatial and communicative structure of the Indymedia network and details its operations on the local, national and global level. He looks at the participatory democracy that governs global social movements and the ways democracy and decentralization have come into tension, and how "the switchboard of struggle" conducts stories from the hyper-local and disperses them worldwide. As he shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle and other emergent movements that have re-energized radical politics.

Download or read book Evaluation Methodology Basics written by E. Jane Davidson and published by SAGE. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation Methodology Basics introduces evaluation by focusing on the main kinds of 'big picture' questions that evaluations usually need to answer, and how the nature of such questions are linked to evaluation methodology choices. The author: shows how to identify the right criteria for your evaluation; discusses how to objectively figure out which criteria are more important than the others; and, delves into how to combine a mix of qualitative and quantitative data with 'relevant values' (such as needs) to draw explicitly evaluative conclusions.

Download or read book AdMinistry written by Thomas F. Tumblin and published by Abingdon Press. This book was released on 2017-02-21 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shepherding the church requires up-to-date knowledge of budgets, insurance, financial management, personnel organization, audits, and legal liability. These responsibilities are complex and ever-changing. While as pastor, you are called to be a faithful steward of the church’s resources and an effective planner of its ministries, you need facts and skills to get your job done. This book will help you organize and weave your way through the often complex business of the church. Contents include: Definition of Ad-Ministry and What It Means to be an Ad-Minister A Theological Model for Ad-Ministry The Church as an Organization Stewarding People—Paid and Unpaid Staff Staffing the Volunteer Organization Stewarding Resources—Finances and Budgeting Stewarding Places and Spaces Stewarding Fiduciary Responsibility—Legal and Liability Issues Stewarding the Mission of God Strategic Planning to Fulfill God’s Call on Your Congregation Includes templates, and samples, including Church Staff Review forms, Staff Growth Plans, Offering Tracking Logs, Financial Statements, Property Inventory Worksheets, and Emergency Procedures Worksheets.