Download or read book The Nordic Wave in Place Branding written by Cecilia Cassinger and published by Edward Elgar Publishing. This book was released on with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Download or read book An Insider s Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Download or read book Routledge Handbook of Ecotourism written by David A. Fennell and published by Routledge. This book was released on 2021-09-21 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook presents a timely, broad-ranging, and provocative overview of the essential nature of ecotourism. The chapters will both advance the existing central themes of ecotourism and provide challenging and divergent observations that will thrust ecotourism into new areas of research, policy, and practice. The volume is arranged around four key themes: sustainability, ethics and identity, change, conflict, and consumption, and environment and learning, with a total of 28 chapters. The first section focuses on sustainability as a core ecotourism criterion, with a primary focus on some of the macro sustainability issues that have an impact on ecotourism. Foremost among these topics is the linkage to the UN’s Sustainable Development Goals, which have relevance to ecotourism as one of the greenest or most responsible forms of tourism. The chapters in the second section provide a range of different topics that pull ecotourism research into new directions, including a chapter on enriching indigenous ecotourism through culturally sensitive universalism. The third section includes chapters on topics ranging from persons with disabilities as a neglected body of research in ecotourism, to ecotourism as a form of luxury consumption. The final section emphasises the link between ecotourism and learning about the natural world, including a deeply theoretical chapter on rewilding Europe. With contributions from authors around the world, this handbook gives a global platform to local voices, in both developed and emerging country contexts. The multidisciplinary and international Routledge Handbook of Ecotourism will be of great interest to researchers, students, and practitioners working in tourism and sustainability.
Download or read book Constitutions of Value written by Isabel Feichtner and published by Taylor & Francis. This book was released on 2023-01-19 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering an interdisciplinary range of cutting-edge scholars, this book addresses legal constitutions of value. Global value production and transnational value practices that rely on exploitation and extraction have left us with toxic commons and a damaged planet. Against this situation, the book examines law’s fundamental role in institutions of value production and valuation. Utilizing pathbreaking theoretical approaches, it problematizes mainstream efforts to redeem institutions of value production by recoupling them with progressive values. Aiming beyond radical critique, the book opens up the possibility of imagining and enacting new and different value practices. This wide-ranging and accessible book will appeal to international lawyers, socio-legal scholars, those working at the intersections of law and economy and others, in politics, economics, environmental studies and elsewhere, who are concerned with rethinking our current ideas of what has value, what does not, and whether and how value may be revalued. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book Research Handbook on Brand Co Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Download or read book Strategy for International Branding of the Nordic Region 2019 2021 written by and published by Nordic Council of Ministers. This book was released on 2019-01-16 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.
Download or read book The Routledge Companion to Media and Tourism written by Maria Månsson and published by Routledge. This book was released on 2020-07-07 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.
Download or read book Screen Tourism and Affective Landscapes written by Erik Champion and published by Taylor & Francis. This book was released on 2022-12-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer games, celebrity walking tours, dark tourism sites, Hobbiton as theme park, surf movies, and social gangs of Disneyland. How physical, virtual, and imagined locations create a sense of place through their immediate experience or visitation is undergoing a revolution in technology, travel modes, and tourism behaviour. This edited collection explores the rapidly evolving field of screen tourism and the affective impact of landscape, with provocative questions and investigations of social groups, fan culture, new technology, and the wider changing trends in screen tourism. We provide critical examples of affective landscapes across a wide range of mediums (from the big screen to the small screen) and locations. This book will appeal to students and scholars in film and tourism, as well as geography, design, media and communication studies, game studies, and digital humanities.
Download or read book The Oxford Handbook of Digital Diplomacy written by Associate Professor of Diplomatic Studies Corneliu Bjola and published by Oxford University Press. This book was released on 2024-01-04 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.
Download or read book Collaborative Research Methods in the Arctic written by Anne Merrild Hansen and published by Routledge. This book was released on 2020-08-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the growing demand for collaborative and reflexive scholarly engagement in the Arctic directed at providing relevant insights to tackle local challenges of arctic communities. It examines how arctic research can come to matter in new ways by combining methods and engagement in the field of inquiry in new and meaningful ways. Research informs decisions affecting the futures of arctic communities. Due to its ability to include local concerns and practices, collaborative research could play a greater role in this process. By way of example of how to bring new voices to the fore in research, this edited collection presents experiences of researchers active in collaborative arctic research. It draws multidisciplinary perspectives from a broad range of academics in the fields such as law and medicine over tourism and business studies, planning and development, cultural studies, ethnology and anthropology. It also shares personal experiences of working in Greenland and with Greenlanders, whether communities, businesses and entrepreneurs, public officials and planners, patients or students. Offering useful insights into the current problems of Greenland representative of the arctic region, this book will be beneficial for researchers and scientists involved in arctic research.
Download or read book What is Health written by Ruth Cross and published by John Wiley & Sons. This book was released on 2024-06-10 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is health? What does health mean to people? How do we make sense of health and experience it? There are no simple answers to these questions. Health is complex, subjective and varied. Drawing on theory, research and contemporary debates, Ruth Cross explores the nature of health in depth and challenges our thinking about it. Moving beyond taken-for-granted assumptions, she gives the meaning of ‘health’ its due attention, exploring everyday perspectives as well as ‘expert’ medical, academic and policy understandings and approaches. In doing so, the book brings together different knowledge and expertise on health, also considering the inextricable links between human and planetary health. This book is important for all those working in the health field, or training to do so, seeking a broad understanding about health and all its complexity.
Download or read book Tourism Climate Change and the Geopolitics of Arctic Development written by Derek R. Hall and published by CABI. This book was released on 2021-10-06 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenland is becoming a critically important territory in terms of tourism, climate change and competition for resource access, yet it has been poorly represented in academic literature. Tourism now features as a major source of income for the territory alongside fisheries. Cruise tourism is increasing rapidly, and might superficially appear to be best suited to Greenlandic conditions, given the lack of large-scale accommodation infrastructure and almost non-existent land routes between settlements. Ironically, one of the most spectacular tourist attractions is the large number of icebergs that are being calved as the result of glacier retreat and ice cap melting, both appearing to be taking place at ever increasing rates. As a consequence of ice removal, the territory's claimed extensive range of mineral resources, not least rare earth elements and hydrocarbons, are becoming more accessible for exploitation and, thereby, are acting increasingly as the focus for geopolitical competition. This book explores the nature of dynamics between tourism, climate change and the geopolitics of natural resource exploitation in the Arctic and examines their interrelationships specifically in the critical context of Greenland, but within a framework that emphasises the wider global implications of the outcomes of such interrelationships.
Download or read book The Bloomsbury Handbook of Popular Music Policy written by Shane Homan and published by Bloomsbury Publishing USA. This book was released on 2022-01-13 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bloomsbury Handbook of Popular Music Policy is the first thorough analysis of how policy frames the behavior of audiences, industries, and governments in the production and consumption of popular music. Covering a range of industrial and national contexts, this collection assesses how music policy has become an important arm of government, and a contentious arena of global debate across areas of cultural trade, intellectual property, and mediacultural content. It brings together a diverse range of researchers to reveal how histories of music policy development continue to inform contemporary policy and industry practice. The Handbook maps individual nation case studies with detailed assessment of music industry sectors. Drawing on international experts, the volume offers insight into global debates about popular music within broader social, economic, and geopolitical contexts.
Download or read book Handbook of e Tourism written by Zheng Xiang and published by Springer Nature. This book was released on 2022-09-01 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Download or read book Danish Television Drama written by Anne Marit Waade and published by Springer Nature. This book was released on 2020-08-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how to understand the international appeal of Danish television drama and Nordic Noir in the 2010s. Focusing on production and distribution as well as the series and their reception, the chapters analyse how this small nation production culture was suddenly regarded as an example of best practice in the international television industries, and how the distribution and branding of particular series – such as Forbrydelsen/The Killing, Borgen and Bron/The Bridge – led to dedicated audiences around the world. Discussing issues such as cultural proximity, transnationalism and glocalisation, the chapters investigate the complex interplays between the national and international in the television industries and the global lessons learned from the way in which screen ideas, production frameworks and public service content from Denmark suddenly managed to travel widely. The book builds on extensive empirical material and case studies conducted as part of the transnational research project ‘What Makes Danish Television Drama Travel?’
Download or read book Handbook on Place Branding and Marketing written by Adriana Campelo and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
