Download or read book Beyond Sizzle written by Mona Amodeo and published by Maven House Press. This book was released on 2018-06-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wait to tell others about—you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource—people—to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can’t wait to tell others about! People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it’s clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter—organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities—in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona’s approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core® Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface

Download or read book The New Psychology of Love written by Robert J. Sternberg and published by Cambridge University Press. This book was released on 2019 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a much-needed update on the latest theory and research on love supplied by leading scientific experts. It is suitable for psychologists, neuroscientists, anthropologists, sociologists, and anyone with an interest in love and what has been learned from scientific studies of it.

Download or read book The Next Evolution of Love written by Erin Deason and published by . This book was released on 2017 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Next Species written by Michael Tennesen and published by Simon and Schuster. This book was released on 2015-03-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the history of the planet and based on reports and interviews with scientists, a science writer--traveling to rain forests, canyons, craters, and caves all over the world to explore the potential winners and losers of the next era of evolution--describes what life on earth could look like after the next mass extinction.

Download or read book I Love Jesus I Accept Evolution written by Denis O. Lamoureux and published by Wipf and Stock Publishers. This book was released on 2009-03-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking book, born-again Christian Denis O. Lamoureux argues that the God of the Bible created the universe and life through evolution--an ordained, sustained, and design-reflecting natural process. In other words, evolution is not the result of blind chance and our creation is not a mistake. Lamoureux challenges the popular assumption that God disclosed scientific facts in the opening chapters of Scripture thousands of years before their discovery by modern science. He contends that in the same way the Lord meets us wherever we happen to be in our lives, the Holy Spirit came down to the level of the inspired biblical writers and used their ancient understanding of origins in order to reveal inerrant, life-changing Messages of Faith. Lamoureux also shares his personal story and struggle in coming to terms with evolution and Christianity.

Download or read book Our Next Evolution written by Laura Calandrella and published by Lioncrest Publishing. This book was released on 2021-01-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The environmental crisis is advancing at an unprecedented pace and scale. It will outpace us if we don't turn our attention to an even deeper concern regarding the future of humanity: we need to work together to create change. Our current approach to collaboration is outmoded. To transform our world, we must transform the way we lead. We collectively share the power and responsibility for a more just, inclusive, and sustainable future. Leaders who hope to shape that future must develop the ability to embrace relationships-to ourselves, to one another, and to the natural world-as our most impactful, influential tool. Our Next Evolution delivers a framework for 21st century collaboration through four interlinked leadership practices: Cultivating Presence, Creating Space, Leveraging Diversity, and Sustaining Dialogue. These four practices enable us to take collective action in new ways, carving a path toward a future we crave but can't yet see. We have the capacity to create vibrant communities, build thriving economies, and sustain our natural resources-but only when we learn to do so together. Only when we evolve.

Download or read book The Next Evolution of Marketing Connect with Your Customers by Marketing with Meaning written by Bob Gilbreath and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

Download or read book The Shift written by Russell Carleton and published by Triumph Books. This book was released on 2018-03-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its three-hour-long contests, 162-game seasons, and countless measurable variables, baseball is a sport which lends itself to self-reflection and obsessive analysis. It's a thinking game. It's also a shifting game. Nowhere is this more evident than in the statistical revolution which has swept through the pastime in recent years, bringing metrics like WAR, OPS, and BABIP into front offices and living rooms alike. So what's on the horizon for a game that is constantly evolving? Positioned at the crossroads of sabermetrics and cognitive science, The Shift alters the trajectory of both traditional and analytics-based baseball thought. With a background in clinical psychology as well as experience in major league front offices, Baseball Prospectus' Russell Carleton illuminates advanced statistics and challenges cultural assumptions, demonstrating along the way that data and logic need not be at odds with the human elements of baseball—in fact, they're inextricably intertwined. Covering topics ranging from infield shifts to paradigm shifts, Carleton writes with verve, honesty, and an engaging style, inviting all those who love the game to examine it deeply and maybe a little differently. Data becomes digestible; intangibles are rendered not only accessible, but quantifiable. Casual fans and statheads alike will not want to miss this compelling meditation on what makes baseball tick.

Download or read book Anatomy of Love written by Helen E. Fisher and published by . This book was released on 1992 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of human behavior examines the innate aspects of love, sex, and marriage, discussing flirting behavior, courting postures, the brain chemistry of attraction, divorce and adultery in societies around the world, and more. Reprint.

Download or read book Love in the New Millennium written by Can Xue and published by Yale University Press. This book was released on 2018-11-20 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most ambitious work of fiction by a writer widely considered the most important novelist working in China today In this darkly comic novel, a group of women inhabits a world of constant surveillance, where informants lurk in the flowerbeds and false reports fly. Conspiracies abound in a community that normalizes paranoia and suspicion. Some try to flee—whether to a mysterious gambling bordello or to ancestral homes that can only be reached underground through muddy caves, sewers, and tunnels. Others seek out the refuge of Nest County, where traditional Chinese herbal medicines can reshape or psychologically transport the self. Each life is circumscribed by buried secrets and transcendent delusions. Can Xue's masterful love stories for the new millennium trace love's many guises—satirical, tragic, transient, lasting, nebulous, and fulfilling—against a kaleidoscopic backdrop drawn from East and West of commerce and industry, fraud and exploitation, sex and romance.

Download or read book The Evolution of Love written by Lucy Jane Bledsoe and published by Vireo Book, A. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a devastating earthquake cuts the San Francisco Bay Area off from the outside world, Lily travels into the disaster zone to search for her sister, and is joined by a group of feral children and others in their quest for survival.

Download or read book Seveneves written by Neal Stephenson and published by Harper Collins. This book was released on 2015-05-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Anathem, Reamde, and Cryptonomicon comes an exciting and thought-provoking science fiction epic—a grand story of annihilation and survival spanning five thousand years. What would happen if the world were ending? A catastrophic event renders the earth a ticking time bomb. In a feverish race against the inevitable, nations around the globe band together to devise an ambitious plan to ensure the survival of humanity far beyond our atmosphere, in outer space. But the complexities and unpredictability of human nature coupled with unforeseen challenges and dangers threaten the intrepid pioneers, until only a handful of survivors remain . . . Five thousand years later, their progeny—seven distinct races now three billion strong—embark on yet another audacious journey into the unknown . . . to an alien world utterly transformed by cataclysm and time: Earth. A writer of dazzling genius and imaginative vision, Neal Stephenson combines science, philosophy, technology, psychology, and literature in a magnificent work of speculative fiction that offers a portrait of a future that is both extraordinary and eerily recognizable. As he did in Anathem, Cryptonomicon, the Baroque Cycle, and Reamde, Stephenson explores some of our biggest ideas and perplexing challenges in a breathtaking saga that is daring, engrossing, and altogether brilliant.

Download or read book The History of Love A Novel written by Nicole Krauss and published by W. W. Norton & Company. This book was released on 2006-05-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE MOST LOVED NOVELS OF THE DECADE. A long-lost book reappears, mysteriously connecting an old man searching for his son and a girl seeking a cure for her widowed mother's loneliness. Leo Gursky taps his radiator each evening to let his upstairs neighbor know he’s still alive. But it wasn’t always like this: in the Polish village of his youth, he fell in love and wrote a book…Sixty years later and half a world away, fourteen-year-old Alma, who was named after a character in that book, undertakes an adventure to find her namesake and save her family. With virtuosic skill and soaring imaginative power, Nicole Krauss gradually draws these stories together toward a climax of "extraordinary depth and beauty" (Newsday).

Download or read book The Evolution of Love written by Sheldon W. Liebman and published by Wipf and Stock Publishers. This book was released on 2021-04-06 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, an examination of Judaism as it evolved over a period of approximately 1,500 years, is an analysis of the Hebrew Bible and other ancient Jewish writings, with special emphasis on theology and morality. By the middle of the first millennium, with the writing of Deuteronomy, the Psalms, and the works of the prophets, Judaism had embraced the idea that God is a compassionate father; that His relationship with His people is based on love rather than fear; and that His response to their commission of sins is based on the assumption that they are capable of repentance and worthy of forgiveness. In the final stage of its development—culminating in the first and second centuries AD—Judaism was understood to require its adherents to enact the will of God—specifically, to establish a community based on political, economic, and social laws that enforce the principles of justice and mercy. And that process came to be seen as inevitably dependent on human agency—the need for human beings to fulfill God’s commandments. In Judaism, loving neighbors (and strangers) came to be understood as the principal—and, for many Jews, the only—way of loving God.

Download or read book The Evolution of Love written by Emory Miller and published by . This book was released on 1907 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Deep History written by Andrew Shryock and published by Univ of California Press. This book was released on 2011-11-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book brings science into history to offer a dazzling new vision of humanity across time. Team-written by leading experts in a variety of fields, it maps events, cultures, and eras across millions of years to present a new scale for understanding the human body, energy and ecosystems, language, food, kinship, migration, and more.

Download or read book The Darwin Awards Next Evolution written by Wendy Northcutt and published by Penguin. This book was released on 2008 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features examples of people whose lack of common sense resulted in their demise, in a tribute to how the evolutionary process is improved when individuals of questionable intelligence accidentally remove themselves from the gene pool.