Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1975 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Integrated Direct Marketing written by Mike Berry and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Download or read book Contemporary Direct Interactive Marketing 2 E written by Spiller Lisa and published by Pearson Education India. This book was released on 2010-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Direct Marketing written by Ernan Roman and published by McGraw Hill Professional. This book was released on 1995 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness. -- Stan Rapp Chairman, Cross Rapp Associates Author of
Download or read book Direct Marketing written by William J. McDonald and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a text with cases appropriate for a course called database marketing or direct marketing. The author's own case analysis software titled THE DIRECT MARKETING STRATEGY SYSTEM will also be packaged with every copy of the text. This text makes great use of the information published in business-to-business periodicals and draws on current texts in direct marketing, marketing strategy and marketing management. It also relies on the author's extensive business knowledge, teaching experience and publication experience in direct marketing.
Download or read book Integrated Direct Marketing written by Ernan Roman and published by McGraw-Hill Companies. This book was released on 1988 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." -- Stan Rapp Chairman, Cross Rapp Associates Author of Maximarketing and Beyond Maximarketing "The integrated direct marketing process reminds us to contact customers and prospects on their terms, not ours. Customers want to be treated like individuals, not averages. Ernan Roman helps us realize that, with the right data, customer relationships can still be one-to-one without being face-to-face." -- J. Michael Lawrie U.S. Vice President and Area General Manager IBM Corporation "Ernan Roman, in this new volume, confronts the extraordinary changes in database technologies that are shaping the communications of tomorrow. A valuable resource for all marketers aiming for the highest return on their marketing investment." -- Jonah Gitlitz President, Direct Marketing Association "An important how-to book for any marketer serious about rationalizing the marketing communications budget and improving ROI." -- Don Pepper Co-author of The One to One Future: Building Relationships One Customer at a Time "The essential bootstrapper's guide to high-impact marketing. . . . If you're running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today." -- George Gendron Editor-in-Chief Inc. magazine
Download or read book The Engaged Customer written by Hans Peter Brondmo and published by Harper Collins. This book was released on 2009-10-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships. A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, and eBags.com. The Eng@ged Customer makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success. While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to design email communications and marketing programs that have your customers complaining if they don't hear from you understand and manage customer information so that you can "get to know" each and every customer--even if you've got millions avoid spam and the potential nightmare of privacy violations anticipate the organizational impact of customer-focused Internet direct marketing define, measure, and track your success. Whether you are an executive or a manager, The Eng@ged Customer will show you: how to keep your customers coming back how to rise above the increasing Internet clutter how to become the trusted voice that your customers rely on.
Download or read book Convergence Marketing written by Richard Rosen and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
Download or read book Creating Measurable Integrated Direct Marketing Campaigns Within a Small Business Environment written by Marc A. Blumer and published by . This book was released on 2005 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Eng ged Customer written by Hans Peter Brondmo and published by Piatkus Books. This book was released on 2002-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement. It addresses issues such as how to make your e-mail communications welcome, when e-mail becomes spam, and maintaining privacy.
Download or read book Direct Marketing in Action written by Andrew R. Thomas and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Download or read book Direct and Digital Marketing in Practice written by Brian Thomas and published by Bloomsbury Publishing. This book was released on 2017-08-29 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct and Digital Marketing in Practice is the essential manual for those needing to get to grips with the latest and most powerful techniques available to skilled direct marketers.
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Download or read book The Fundamentals and Practice of Marketing written by John Wilmshurst and published by Routledge. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field, most particularly the changes wrought by new technology.
Download or read book The New Direct Marketing How to Implement A Profit Driven Database Marketing Strategy written by David Shepard Associates and published by McGraw Hill Professional. This book was released on 1999-04-21 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
Download or read book Opportunities in Direct Marketing Careers written by Anne Basye and published by VGM Career Books. This book was released on 1993 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is everything you need to explore a career in this unique field! Written by a leadind authority, this comprehensive guide gives all the information you need for intellegent career decision making.
Download or read book Creative Strategy in Direct Marketing written by Susan K. Jones and published by N T C Business Books. This book was released on 1998 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
